Siyuan (Sabrina) Gao

Developed and edited multi-format content including alumni newsletters, impact reports, and social media posts, driving 400+ new LinkedIn followers in one month and strengthening organizational storytelling and fundraising visibility. Coordinated promotional materials and communications for international programs and global convenings, collaborating with stakeholders across 5+ countries to ensure messaging consistency and timely delivery. Managed logistics and communications for fellow placements across multiple countries, building standardized intake processes that improved coordination efficiency across future program cycles.

Used social listening tools (Brandwatch, Talkwalker) to identify content trends and audience insights, translating data into briefing documents and talking points for client teams across multiple industries. Coordinated vendor and partner relationships, managing creative support contracts valued at $400K+ and ensuring on-time delivery of campaign content milestones. Supported cross-functional teams in developing content-aligned campaign strategies, streamlining communication workflows and achieving 10% cost savings through vendor negotiations.

Wrote and produced 180+ social media content pieces across Instagram and Facebook, growing audience engagement by 22% and maintaining a consistent brand voice aligned with client messaging guidelines. Managed a pipeline of 300+ B2B partner relationships, producing tailored communications and outreach materials that generated 7 new business opportunities. Monitored competitor digital PR campaigns and compiled weekly coverage reports, enabling clients to refine content strategy and communication priorities in real time.