I’m a growth-focused B2B SaaS marketer with over five years of experience building and scaling demand generation engines that drive real pipeline and revenue. I’ve led full-funnel marketing across paid acquisition, lifecycle, webinars, and CRM operations, consistently improving conversion rates and efficiency through structured experimentation and data. Most recently as Senior Marketing Manager at iGMS, I drove $160K in incremental ARR and increased webinar conversions by 600% by rebuilding strategy, offers, and follow-up systems.
Outside of SaaS, I’m also a builder at heart. I co-founded Always Dale, a live events brand that grew from small gatherings into 1,000+ person experiences and over $500K in revenue, where I owned acquisition and creative strategy end to end. Whether it’s scaling paid campaigns, optimizing funnels, or launching new ideas like TicketPace, I’m most energized by creating systems that turn attention into measurable growth.
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