I’m a growth-focused B2B SaaS marketer with over five years of experience building and scaling demand generation engines that drive real pipeline and revenue. I’ve led full-funnel marketing across paid acquisition, lifecycle, webinars, and CRM operations, consistently improving conversion rates and efficiency through structured experimentation and data. Most recently as Senior Marketing Manager at iGMS, I drove $160K in incremental ARR and increased webinar conversions by 600% by rebuilding strategy, offers, and follow-up systems. Outside of SaaS, I’m also a builder at heart. I co-founded Always Dale, a live events brand that grew from small gatherings into 1,000+ person experiences and over $500K in revenue, where I owned acquisition and creative strategy end to end. Whether it’s scaling paid campaigns, optimizing funnels, or launching new ideas like TicketPace, I’m most energized by creating systems that turn attention into measurable growth.

Santiago Godoy

I’m a growth-focused B2B SaaS marketer with over five years of experience building and scaling demand generation engines that drive real pipeline and revenue. I’ve led full-funnel marketing across paid acquisition, lifecycle, webinars, and CRM operations, consistently improving conversion rates and efficiency through structured experimentation and data. Most recently as Senior Marketing Manager at iGMS, I drove $160K in incremental ARR and increased webinar conversions by 600% by rebuilding strategy, offers, and follow-up systems. Outside of SaaS, I’m also a builder at heart. I co-founded Always Dale, a live events brand that grew from small gatherings into 1,000+ person experiences and over $500K in revenue, where I owned acquisition and creative strategy end to end. Whether it’s scaling paid campaigns, optimizing funnels, or launching new ideas like TicketPace, I’m most energized by creating systems that turn attention into measurable growth.

Available to hire

I’m a growth-focused B2B SaaS marketer with over five years of experience building and scaling demand generation engines that drive real pipeline and revenue. I’ve led full-funnel marketing across paid acquisition, lifecycle, webinars, and CRM operations, consistently improving conversion rates and efficiency through structured experimentation and data. Most recently as Senior Marketing Manager at iGMS, I drove $160K in incremental ARR and increased webinar conversions by 600% by rebuilding strategy, offers, and follow-up systems.

Outside of SaaS, I’m also a builder at heart. I co-founded Always Dale, a live events brand that grew from small gatherings into 1,000+ person experiences and over $500K in revenue, where I owned acquisition and creative strategy end to end. Whether it’s scaling paid campaigns, optimizing funnels, or launching new ideas like TicketPace, I’m most energized by creating systems that turn attention into measurable growth.

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Experience Level

Work Experience

Head of Growth at SaaS Academy – B2B SaaS
September 1, 2025 - November 1, 2025
Coached scaled paid acquisition to $80K / month, driving a 30% increase in qualified leads while maintaining a 3-month CAC payback period across Meta and Google Ads. Engineered a full-funnel paid content system from ad creative to landing page to SDR handoff, reducing friction and improving lead quality at each stage. Optimized conversion across the entire funnel by aligning messaging, landing page copy, and follow-up sequences, resulting in measurably higher pipeline velocity.
Senior Marketing Manager at IGMS – B2B SaaS (Property Management Software)
April 1, 2024 - January 1, 2025
Drove $160K in incremental ARR by improving trial-to-registration conversion 67% through funnel analysis, HubSpot workflow optimization, and behavioral segmentation. Led landing page optimization, increasing sign-ups by 20%. Oversaw $10K/month advertising spend across Meta and Google Ads with 7x ROAS. Increased lead-to-signup conversion by 600% by rebuilding webinars strategy using urgency-based offers, segmented follow-ups, and in-session CTAs.
Demand Generation Specialist at Datature – B2B AI SaaS
June 1, 2022 - June 1, 2023
Led ABM LinkedIn ads strategy, decreasing cost per lead by 25%. Increased SQLs by 200% while supporting sales with clearer positioning and enablement assets. Built HubSpot CRM operations from scratch — reporting, workflows, and lifecycle stages.
Demand Generation Specialist at Tactica Interactive – B2B Digital Health SaaS
September 1, 2019 - March 1, 2022
Led U.S. go-to-market efforts for a digital health platform entering a new market. Increased meetings booked by 500% and improved meetings-per-rep by 10x within four months. Generated $500K+ in pipeline through outbound campaigns, A/B testing, and process automation. Built repeatable outbound playbooks across email marketing and sales tooling.

Education

Bachelor of Commerce (Honours) – Marketing & International Business at Asper School of Business, University of Manitoba
January 11, 2030 - March 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services