Shaohua Wang

Participated in the proxy-placement business for hundreds of games across categories including social apps, games, and AI chat. Worked with products such as Fantasy City, The God of Study, Ace Second-hand Cars, The Tale of Dragonland, Nameless Jianghu (MMO/RPG), and AI/social products AiLady, Amor, Jollyhi. Personally responsible for creating advertising materials, video editing, and post-processing, delivering high-quality ads in collaboration with the team.

Participated in pre-market product analysis, monitoring market trends of competing titles, identifying unique selling points, analyzing target audience behavior, and formulating advertising and promotion strategies aligned with the publisher's requirements. Primarily responsible for creating traffic-buying videos for Google and Twitter, producing promotional PVs and store homepage videos, game traffic-buying videos, and KOL interaction videos. Led outsourced advertising communications and planning, and supervised creative direction. Focused on CTR and CVR optimization and data-driven refinement of ad materials.

Produced video advertising materials and promotional videos for company's social products on overseas channels (Google, Facebook, TikTok). Participated in data collation/analysis of placement materials, summarizing creative video data reports (CTR, CVR, ROI) and collaborating with placement staff to plan material production for markets including India, Southeast Asia, the Middle East, and Turkey. Involved in shooting and editing creative videos to ensure advertising effectiveness.