Senior Graphic Designer at Squared Circle E -com

Developed creative programs and design & livestream concepts aligned with business objectives. Set the creative direction for the entire line of online services and programs. Led and mentored a team of designers and writers as needed. Assigned projects to individuals or teams, ensured on-track progress and optimal creativity. Analyzed marketing campaigns, refined processes, and implemented improvements. Mentored the team to build depth in design and creativity; contributed to RedMart & Lazada design initiatives. Ensured quality and productivity; created SOPs to enable error-free workflows. Prioritized, scheduled, and allocated editing and designing tasks to maximize productivity. Coordinated with external and internal teams to maintain design quality and guidelines.

Executive Image-Artist at RedMart

Prepared dashboard reports and scorecards for the team. Created imagery guidelines and gridlines to maintain quality. Monitored production quality and improved image quality. Identified improvement areas in the image function to reduce processing time. Enhanced site imagery to increase customer satisfaction and profitability. Accelerated site experience and drove RedMart channel improvements across channels to boost customer experience, conversion, and sales. Increased team engagement and competency; invested in ongoing talent development. AB tested new image benchmarks; improved efficiency by automating processes and boosting productivity by 2x. Streamlined workflows and improved image lifecycle visibility; improved image speed to site by 50%. Built a vendor training deck on imagery and created a training structure. Explained image benchmarks and naming conventions. Automated new product submission to shorten go-live periods. Trained the team to adapt to smarter workflows. Created des