I’m a creative consultant and Creative Director with 22 years of experience building brand platforms, experiential environments, and integrated campaigns across Europe and the Middle East. I work from early concept through to large-scale production, and I focus on how brands look, what they say, and how they show up in the world—especially when multiple disciplines need to work together. I’m co-founder of The House of Mad, a France-registered creative consultancy built on the belief that the most effective solutions rarely come from a single discipline.
Across my career, I’ve led creative ecosystems exceeding €72M, directed multidisciplinary teams that scale up to 1,500 for major events, and delivered global experiences welcoming 4M+ visitors. I’ve deployed brand platforms across 26 international markets and created work spanning luxury, automotive, entertainment, energy, and cultural sectors. I’m fluent in French, English, and Arabic, and I’m available for employment and consulting in France (Carte de séjour valid until 2029).
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