I am a creative consultant with 22 years of international experience shaping brands, experiential environments and integrated campaigns across Europe and the Middle East. I thrive at the intersection of strategic vision and creative excellence, leading multidisciplinary teams and delivering high-impact projects for global brands, governments and major international events. I am the co-founder of The House of Mad, a France-registered creative consultancy built on multidisciplinary collaboration. We help brands look, speak, and show up in the world in ways that matter, from brand strategy and creative direction to campaigns and experiential design, from first idea to final execution.

shadikassem

I am a creative consultant with 22 years of international experience shaping brands, experiential environments and integrated campaigns across Europe and the Middle East. I thrive at the intersection of strategic vision and creative excellence, leading multidisciplinary teams and delivering high-impact projects for global brands, governments and major international events. I am the co-founder of The House of Mad, a France-registered creative consultancy built on multidisciplinary collaboration. We help brands look, speak, and show up in the world in ways that matter, from brand strategy and creative direction to campaigns and experiential design, from first idea to final execution.

Available to hire

I am a creative consultant with 22 years of international experience shaping brands, experiential environments and integrated campaigns across Europe and the Middle East. I thrive at the intersection of strategic vision and creative excellence, leading multidisciplinary teams and delivering high-impact projects for global brands, governments and major international events.

I am the co-founder of The House of Mad, a France-registered creative consultancy built on multidisciplinary collaboration. We help brands look, speak, and show up in the world in ways that matter, from brand strategy and creative direction to campaigns and experiential design, from first idea to final execution.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Design Director & Marketing & Events at The House of Mad
January 1, 2022 - January 1, 2024
Creative leadership for international events & experiential platforms within a production ecosystem exceeding €72M. Directed multidisciplinary teams of up to 125 across design, production & live environments. Clients include FIFA World Cup Qatar 2022, Expo 2023 Doha, Qatar Rail.
Associate Creative Director at FP7 MCCANN WORLDGROUP
January 1, 2021 - January 1, 2022
Led integrated brand campaigns & institutional communication programs within one of the world’s largest agency networks. Campaign frameworks deployed across regional & international markets.
Co-founder & Creative Director at The House of Mad
January 1, 2019 - Present
Co-founded a France-registered creative consultancy; lead brand strategy, creative direction, campaign development and experiential design from concept to execution for global brands, governments and major events.
Creative Director at The Look Company
January 1, 2016 - January 1, 2019
International experiential branding across global sporting & cultural events. Large scale stadium & venue environments managed across multiple international markets. Clients: Adidas, Nestlé, Qatar Airways, Olympic Committee, Ooredoo.
Associate Creative Director at SIXTY DEGREES
January 1, 2013 - January 1, 2016
Brand platforms & integrated campaigns for multinational organisations across energy, healthcare & finance sectors. Clients: Shell, Maersk Oil, Chevrolet Arabia.
Senior Art Director at DDB
January 1, 2010 - January 1, 2013
Brand communication programs developed & deployed across 26 international markets. Represented DDB Qatar at the Cannes Lions International Festival. Clients: QNB, Lusail City, Mövenpick.
Branding & Identity Specialist at Beedesign, Bahrain & Al Mohtaraf Assaudi, KSA
January 1, 2006 - January 1, 2010
Branding & identity for financial institutions & industrial organisations across Bahrain & KSA. Clients: Saudi Aramco, MasterCard, SABIC, Bahrain Financial Harbour.

Education

Bachelor of Arts at American University of Science & Technology (AUST)
January 1, 2001 - January 1, 2005
Deanship: Art Education at Lebanese University - Faculty of Education
January 1, 2000 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Energy & Utilities, Professional Services, Government, Travel & Hospitality