I’m a creative consultant and Creative Director with 22 years of experience building brand platforms, experiential environments, and integrated campaigns across Europe and the Middle East. I work from early concept through to large-scale production, and I focus on how brands look, what they say, and how they show up in the world—especially when multiple disciplines need to work together. I’m co-founder of The House of Mad, a France-registered creative consultancy built on the belief that the most effective solutions rarely come from a single discipline. Across my career, I’ve led creative ecosystems exceeding €72M, directed multidisciplinary teams that scale up to 1,500 for major events, and delivered global experiences welcoming 4M+ visitors. I’ve deployed brand platforms across 26 international markets and created work spanning luxury, automotive, entertainment, energy, and cultural sectors. I’m fluent in French, English, and Arabic, and I’m available for employment and consulting in France (Carte de séjour valid until 2029).…

shadikassem

I’m a creative consultant and Creative Director with 22 years of experience building brand platforms, experiential environments, and integrated campaigns across Europe and the Middle East. I work from early concept through to large-scale production, and I focus on how brands look, what they say, and how they show up in the world—especially when multiple disciplines need to work together. I’m co-founder of The House of Mad, a France-registered creative consultancy built on the belief that the most effective solutions rarely come from a single discipline. Across my career, I’ve led creative ecosystems exceeding €72M, directed multidisciplinary teams that scale up to 1,500 for major events, and delivered global experiences welcoming 4M+ visitors. I’ve deployed brand platforms across 26 international markets and created work spanning luxury, automotive, entertainment, energy, and cultural sectors. I’m fluent in French, English, and Arabic, and I’m available for employment and consulting in France (Carte de séjour valid until 2029).…

Available to hire

I’m a creative consultant and Creative Director with 22 years of experience building brand platforms, experiential environments, and integrated campaigns across Europe and the Middle East. I work from early concept through to large-scale production, and I focus on how brands look, what they say, and how they show up in the world—especially when multiple disciplines need to work together. I’m co-founder of The House of Mad, a France-registered creative consultancy built on the belief that the most effective solutions rarely come from a single discipline.

Across my career, I’ve led creative ecosystems exceeding €72M, directed multidisciplinary teams that scale up to 1,500 for major events, and delivered global experiences welcoming 4M+ visitors. I’ve deployed brand platforms across 26 international markets and created work spanning luxury, automotive, entertainment, energy, and cultural sectors. I’m fluent in French, English, and Arabic, and I’m available for employment and consulting in France (Carte de séjour valid until 2029).

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Language

English
Fluent
Arabic
Fluent
French
Fluent

Work Experience

Design Director & Marketing & Events (Creative leadership)
January 1, 2022 - January 1, 2024
Provided creative leadership for international events and experiential platforms within a production ecosystem exceeding €72M. Directed multidisciplinary design and production teams sized up to 125 professionals, scaling to 1,500 during major live events. Delivered design direction and operational alignment for large venue environments and integrated experiences for clients including FIFA World Cup Qatar 2022, Expo 2023 Doha, and Qatar Rail.
DESIGN DIRECTOR & MARKETING & EVENTS
January 1, 2022 - January 1, 2024
Creative leadership for international events and experiential platforms within a production ecosystem exceeding €72M. Directed multidisciplinary teams of up to 125 professionals (scaling to 1,500 during major events) across design, production, and live environments. Provided creative direction for global events welcoming 4M+ visitors, including projects for FIFA World Cup Qatar 2022, Expo 2023 Doha, and Qatar Rail.
Design Director & Marketing & Events at And Marketing & Events
January 1, 2022 - January 1, 2024
Creative leadership for international events and experiential platforms within a production ecosystem exceeding €72M. Directed teams of up to 125 professionals across design, production, and live environments, scaling up to 1,500 during major events. Creative direction for large-scale venues and live experiences for clients including FIFA World Cup Qatar 2022, Expo 2023 Doha, and Qatar Rail.
Design Director & Marketing & Events at The House of Mad
January 1, 2022 - January 1, 2024
Creative leadership for international events & experiential platforms within a production ecosystem exceeding €72M. Directed multidisciplinary teams of up to 125 across design, production & live environments. Clients include FIFA World Cup Qatar 2022, Expo 2023 Doha, Qatar Rail.
Associate Creative Director at FP7 MCCANN WORLDGROUP
January 1, 2021 - January 1, 2022
Led integrated brand campaigns & institutional communication programs within one of the world’s largest agency networks. Campaign frameworks deployed across regional & international markets.
Co-founder & Creative Director at The House of Mad
January 1, 2019 - Present
Co-founded a France-registered creative consultancy; lead brand strategy, creative direction, campaign development and experiential design from concept to execution for global brands, governments and major events.
Creative Director at The Look Company
January 1, 2016 - January 1, 2019
International experiential branding across global sporting & cultural events. Large scale stadium & venue environments managed across multiple international markets. Clients: Adidas, Nestlé, Qatar Airways, Olympic Committee, Ooredoo.
Associate Creative Director at SIXTY DEGREES
January 1, 2013 - January 1, 2016
Brand platforms & integrated campaigns for multinational organisations across energy, healthcare & finance sectors. Clients: Shell, Maersk Oil, Chevrolet Arabia.
Senior Art Director at DDB
January 1, 2010 - January 1, 2013
Brand communication programs developed & deployed across 26 international markets. Represented DDB Qatar at the Cannes Lions International Festival. Clients: QNB, Lusail City, Mövenpick.
Branding & identity (Art/Design role) at Beedesign, Bahrain & Al Mohtaraf Assaudi (KSA)
January 1, 2006 - January 1, 2010
Worked on branding and identity projects for financial institutions and industrial organizations across Bahrain and Saudi Arabia. Delivered visual identity systems and brand assets for clients including Saudi Aramco, SABIC, and Bahrain Financial Harbour.
BRANDING & IDENTITY at BEEDESIGN (Bahrain) & AL MOHTARAF ASSAUDI (KSA)
January 1, 2006 - January 1, 2010
Produced branding and identity work for financial institutions and industrial organisations across Bahrain and KSA. Clients included Saudi Aramco, SABIC, and Bahrain Financial Harbour.
Early Career (Branding & Identity) at BEEDESIGN, Bahrain & Al Mohtaraf AssaudI, KSA
January 1, 2006 - January 1, 2010
Branding and identity work for financial institutions and industrial organisations across Bahrain and KSA. Clients included Saudi Aramco, Master Card, SABIC, and Bahrain Financial Harbour.
Branding & Identity Specialist at Beedesign, Bahrain & Al Mohtaraf Assaudi, KSA
January 1, 2006 - January 1, 2010
Branding & identity for financial institutions & industrial organisations across Bahrain & KSA. Clients: Saudi Aramco, MasterCard, SABIC, Bahrain Financial Harbour.

Education

Bachelor of Arts at American University of Science & Technology (AUST)
January 1, 2001 - January 1, 2005
Deanship: Art Education at Lebanese University - Faculty of Education
January 1, 2000 - January 1, 2002
Bachelor of Arts in Graphic Design at American University of Science & Technology (AUST)
January 1, 2001 - January 1, 2005
Deanship: Art Education at Lebanese University - Faculty of Education
January 1, 2000 - January 1, 2002
Bachelor of Arts in Graphic Design at American University of Science & Technology (AUST)
January 1, 2001 - January 1, 2005
Deanship: Art Education at Lebanese University - Faculty of Education
January 1, 2000 - January 1, 2002
Bachelor of Arts in Graphic Design at American University of Science & Technology (AUST)
January 11, 2030 - August 29, 2026
Deanship: Art Education at Lebanese University - Faculty of Education
January 11, 2030 - August 29, 2026

Qualifications

Carte de séjour (France) valid until
January 1, 2029 - December 31, 2029

Industry Experience

Media & Entertainment, Energy & Utilities, Professional Services, Government, Travel & Hospitality, Education, Transportation & Logistics, Consumer Goods, Other, Financial Services