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I am a results-driven marketing and design professional specializing in brand development, campaign execution, and digital strategy. I am skilled in Adobe Creative Suite, Microsoft Office, HTML, analytics, and creative production across print and digital channels. I have a proven track record of improving processes, increasing engagement, and delivering measurable results while managing multiple priorities. I am highly organized, energetic, and collaborative, with strengths in creative strategy, problem-solving, and cross-functional teamwork.…I am a results-driven marketing and design professional specializing in brand development, campaign execution, and digital strategy. I am skilled in Adobe Creative Suite, Microsoft Office, HTML, analytics, and creative production across print and digital channels. I have a proven track record of improving processes, increasing engagement, and delivering measurable results while managing multiple priorities. I am highly organized, energetic, and collaborative, with strengths in creative strategy, problem-solving, and cross-functional teamwork.

Shad Steele

Graphic Designer, Designer, Brand Designer, +2

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I am a results-driven marketing and design professional specializing in brand development, campaign execution, and digital strategy. I am skilled in Adobe Creative Suite, Microsoft Office, HTML, analytics, and creative production across print and digital channels. I have a proven track record of improving processes, increasing engagement, and delivering measurable results while managing multiple priorities. I am highly organized, energetic, and collaborative, with strengths in creative strategy, problem-solving, and cross-functional teamwork.…I am a results-driven marketing and design professional specializing in brand development, campaign execution, and digital strategy. I am skilled in Adobe Creative Suite, Microsoft Office, HTML, analytics, and creative production across print and digital channels. I have a proven track record of improving processes, increasing engagement, and delivering measurable results while managing multiple priorities. I am highly organized, energetic, and collaborative, with strengths in creative strategy, problem-solving, and cross-functional teamwork.

Available to hire

I am a results-driven marketing and design professional specializing in brand development, campaign execution, and digital strategy. I am skilled in Adobe Creative Suite, Microsoft Office, HTML, analytics, and creative production across print and digital channels.

I have a proven track record of improving processes, increasing engagement, and delivering measurable results while managing multiple priorities. I am highly organized, energetic, and collaborative, with strengths in creative strategy, problem-solving, and cross-functional teamwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Team Lead & Graphic Designer at WestGen

February 1, 2021 - October 1, 2023

Led strategic brand development initiatives and executed integrated B2C marketing campaigns across digital, print, and advertising channels; developed and implemented creative strategy; produced high-impact marketing materials and digital design assets; championed process improvements; mentored junior creatives; analyzed campaign performance and presented data-driven recommendations; managed multiple projects with a proactive, organized approach.

Senior Graphic Designer at Sprott Shaw College

March 1, 2017 - February 1, 2021

Directed a full institutional rebrand and led brand development strategy across 16+ campuses, strengthening market positioning and visual consistency. Designed and executed advertising campaigns and digital assets, contributing to a 15% increase in student enrollment. Applied creative strategy and UX principles to landing pages and web content, improving engagement and conversions. Introduced workflow and process improvements that optimized project turnaround times and creative approvals. Produced multimedia marketing materials including video, print, and social assets aligned with campaign KPIs.

Marketing Coordinator at Norsat International Inc

January 1, 2016 - November 1, 2016

Supported global marketing initiatives through development of digital and print marketing materials aligned with corporate brand standards. Executed SEO, advertising, and direct marketing campaigns that increased website traffic, engagement, and qualified leads. Used Microsoft Office and Excel to track campaign performance, analyze metrics, and report actionable insights. Assisted with brand development initiatives ensuring consistent messaging across international markets. Conducted market research and competitive analysis to guide strategy and positioning. Contributed to website optimization and UX improvements that enhanced usability and customer experience.

Graphics & Marketing Specialist at Century 21 Canada

February 1, 2013 - October 1, 2015

Designed compelling marketing materials and graphic design assets that strengthened brand visibility across digital and print channels. Supported creative strategy for campaigns and promotions, ensuring messaging aligned with sales objectives and brand standards. Created branded collateral using Photoshop, InDesign, and Acrobat while maintaining strict visual consistency. Executed social media and advertising initiatives that increased audience engagement and online reach. Coordinated with sales, marketing, and leadership teams to deliver projects efficiently and accurately. Contributed to marketing workflow improvements that enhanced project turnaround and team productivity.