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Creative Lead and Senior UI/UX Designer specializing in transforming complex requirements into clean, high-performance digital solutions. I leverage technical expertise in Webflow, Framer, and Shopify to design and launch fully functional brand ecosystems and seamless user experiences.…

Shadurshan Ajai Sethupathy

Web Developer, Product Designer, Brand Designer, +4

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Creative Lead and Senior UI/UX Designer specializing in transforming complex requirements into clean, high-performance digital solutions. I leverage technical expertise in Webflow, Framer, and Shopify to design and launch fully functional brand ecosystems and seamless user experiences.…

Available to hire

Creative Lead and Senior UI/UX Designer specializing in transforming complex requirements into clean, high-performance digital solutions. I leverage technical expertise in Webflow, Framer, and Shopify to design and launch fully functional brand ecosystems and seamless user experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Creative Lead (Part-time) at Lovino Studio

June 1, 2025 - Present

Lead modern UI/UX and branding for client websites; redesigned a tour/booking widget and the main site, contributing to a notable increase in direct bookings. Coordinated design systems and responsive front-end assets.

UI/UX Designer (VR/Interactive Visualization) at Zapmi R&D

February 1, 2022 - April 1, 2024

Designed brand ecosystems and product UI/UX for web and Shopify, and built a VR/interactive visualization workflow to support marketing and investor demos.

VR Flight Maintenance (Freelance) at Immerse Learning USA

December 1, 2024 - May 1, 2025

Led visuals and interaction design for immersive flight training modules, focusing on visual fidelity and user clarity for training scenarios.

Guest Lecturer (Interactive Media) at Amplify N, Remix

March 1, 2023 - December 1, 2023

Delivered guest lectures on interactive media, UI/UX design, and digital storytelling to students and professionals.

UI/UX Lead at Sri Lanka Government Super App (We Are Designers)

August 1, 2024 - April 30, 2025

Architected intuitive app flows and high-fidelity interfaces for a government super app, translating complex public procedures into seamless, user-centric journeys. Led a cross-functional design team and delivered UI/UX and brand identity designs across multiple digital touchpoints.