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Performance & Growth Marketer | B2C Scale Specialist # 6+ years scaling B2C products across startup and enterprise environments # Scaled user growth at startups MAU 200K → 500K and at enterprise apps MAU 8M → 11M # Managed $100K+/month paid media budget per brand #Built and led 21-person growth teams (planners, buyers, analysts) #Strong in app & web measurement (event journeys, GTM data layer, Looker Studio & GA4) #Focused on standardization, systems, and scalable growth engines…Performance & Growth Marketer | B2C Scale Specialist # 6+ years scaling B2C products across startup and enterprise environments # Scaled user growth at startups MAU 200K → 500K and at enterprise apps MAU 8M → 11M # Managed $100K+/month paid media budget per brand #Built and led 21-person growth teams (planners, buyers, analysts) #Strong in app & web measurement (event journeys, GTM data layer, Looker Studio & GA4) #Focused on standardization, systems, and scalable growth engines

H. M. Shahriar Mahmud

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Performance & Growth Marketer | B2C Scale Specialist # 6+ years scaling B2C products across startup and enterprise environments # Scaled user growth at startups MAU 200K → 500K and at enterprise apps MAU 8M → 11M # Managed $100K+/month paid media budget per brand #Built and led 21-person growth teams (planners, buyers, analysts) #Strong in app & web measurement (event journeys, GTM data layer, Looker Studio & GA4) #Focused on standardization, systems, and scalable growth engines…Performance & Growth Marketer | B2C Scale Specialist # 6+ years scaling B2C products across startup and enterprise environments # Scaled user growth at startups MAU 200K → 500K and at enterprise apps MAU 8M → 11M # Managed $100K+/month paid media budget per brand #Built and led 21-person growth teams (planners, buyers, analysts) #Strong in app & web measurement (event journeys, GTM data layer, Looker Studio & GA4) #Focused on standardization, systems, and scalable growth engines

Available to hire

Dhaka, Bangladesh

Performance & Growth Marketer | B2C Scale Specialist

6+ years scaling B2C products across startup and enterprise environments

Scaled user growth at startups MAU 200K → 500K and at enterprise apps MAU 8M → 11M

Managed $100K+/month paid media budget per brand

#Built and led 21-person growth teams (planners, buyers, analysts)
#Strong in app & web measurement (event journeys, GTM data layer, Looker Studio & GA4)
#Focused on standardization, systems, and scalable growth engines

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Work Experience

Senior Experience Lead, Performance & Growth Marketing at Shikho

April 1, 2024 - Present

Led growth marketing efforts for a top EdTech startup in Dhaka. Acquired 500K+ new users per quarter; improved paid media efficiency by 53% through GTM strategy, campaign optimization, targeting, and creative testing. Increased monthly active users by 36.7% and revenue per user by 34.8%, while reducing registration drop-offs by 27%. Implemented and managed Adjust and CleverTap to improve tracking and re-engagement; collaborated with Product, Brand, and Engineering teams to optimize the user journey and drive repeat usage.

Lead, Performance Marketing at ADA Global (Axia Digital)

May 1, 2023 - April 30, 2024

Managed $4M+ quarterly paid ads across Bangladesh, Sri Lanka, Nepal, and Singapore; delivered 7% MAU and 6% revenue growth for telco, fintech, and ecommerce apps with 10M+ users. Built and led a 21-person performance marketing team; partnered with Meta and Google APAC to run brand and conversion studies; launched localized offers and optimized lifecycle campaigns to scale growth.

Manager, Platforms & Performance Marketing at ADA Global (Axia Digital)

August 1, 2021 - April 30, 2023

Oversaw 2,000+ campaigns per month across Google Ads, Meta Ads, LinkedIn Ads and local DSPs; delivered 4.7% quarterly revenue growth for major telco and MFS clients through better targeting and measurement. Negotiated CPI/revenue share deals with IMOs and vendors, established a Digital Media School, and trained 30+ planners and buyers to build a high-performing Dhaka hub.

Marketing Consultant at Tukitaka.xyz (Lifestyle ecommerce brand)

June 1, 2020 - June 1, 2021

Launched full-funnel performance campaigns (Meta ads, Google Ads, organic social) achieving 4X ROAS and reclaiming 20%+ lost revenue via cart abandonment flows. Implemented funnel optimization and creative testing to boost conversions and revenue.

Co-Founder & Growth Manager at Pista (Cloud Pizza Shop)

December 1, 2017 - December 1, 2018

Co-founded and grew growth initiatives in Dhaka. Captured 2.17% market share in 5 months through hyper-localized digital marketing and referral programs; drove 40% MoM revenue growth via loyalty and retention strategies.

Co-Founder & Growth Manager at Sigma Academic Care (Tuition Center for school & college students)

December 1, 2014 - July 1, 2017

Scaled the business to $10K MRR and achieved 19% quarterly revenue growth through targeted outreach, demos, and skill development initiatives.