Available to hire
Visionary and driven marketing professional with over 12 years of experience crafting strategic marketing management that build meaningful brand connections and deliver measurable growth. I bring a proven track record in brand building, content strategy, and performance marketing leading with purpose and passion in fast-paced, evolving environments. Currently spearheading end-to-end marketing for Harlow Lifestyle Village, I’m excited to take on new challenges that align with my values, creativity, and ambition to make a lasting impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Harlow Lifestyle Village, Ultimate Global Group
December 1, 2024 - PresentLeading the full-scale marketing operation for Harlow Lifestyle Village, a premium retirement living brand under The Ultimate Global Group. Spearheaded the brand’s strategic positioning, multichannel campaign development, and lead generation efforts to support market penetration and long-term growth. Driving cross-functional strategy in collaboration with the General Manager, COO, and Director to ensure brand marketing aligns with overarching business objectives and national expansion plans. Building a high-impact, integrated media presence across radio, print, digital, and OOH by managing partnerships with media agencies. Translating consumer insights and competitor research into actionable campaigns to boost market visibility and drive prospect engagement across Canterbury and other parts of NZ. Conceptualising and executing seasonal campaigns and content to support continuous lead nurturing and sales conversion. Overseeing the creation of branded collateral and leading end-to-end
Digital Marketing Manager at Patrons Brewing, Curry Up! and Tudo Bem, Ultimate Global Group
November 30, 2024 - July 30, 2025Spearheaded national marketing planning and execution for Trade Depot and its in-house brands, ensuring alignment with business growth objectives across New Zealand alongside Ecommerce Manager. Delivered a high-performing Meta campaign achieving 2.4M reach, 370M impressions, and 18,000+ purchases, demonstrating a strong track record in performance marketing. Oversaw showroom marketing, in-store branding, and signage to ensure consistency and a compelling customer experience across Auckland, Christchurch, and Hamilton. Led product launch campaigns including photoshoots, advertising assets, and social media integration to enhance brand visibility and drive conversions. Drove local and regional campaigns to boost showroom foot traffic and online engagement, tailoring strategy for diverse markets.
Marketing Project Coordinator at Trade Depot
March 31, 2024 - July 30, 2025Established and led a full-service, in-house marketing division supporting 8+ brands across diverse industries, delivering integrated strategies across digital, print, and experiential channels. Drove strategic partnerships with influencers, agencies, and brand collaborators to amplify reach, increase market share, and fuel campaign innovation. Oversaw high-impact campaigns including product launches, photoshoots, seasonal events, outdoor media, social media, and email marketing initiatives. Generated measurable results including significant Instagram and Facebook growth and sales uplift through data-driven Google Ads optimization. Built and scaled a high-performing marketing team by hiring, mentoring, and evolving talent to meet growing operational and strategic demands.
Head of Marketing at Flying Elephant Designs
May 31, 2022 - July 30, 2025Developed and implemented integrated marketing strategies across digital and traditional channels while building strategic partnerships, crafting engaging content, and producing high-impact visual assets to elevate brand visibility, strengthen brand identity, and drive business growth.
Marketing Consultant at Freelance
April 30, 2021 - July 30, 2025Managed daily digital and social media operations for leading hospitality and lifestyle brands, ensuring a cohesive online presence and seamless customer experience.
Senior Account Manager at Chrome Asia
May 31, 2019 - July 30, 2025Oversaw product lifecycle marketing from procurement to web publishing, ensuring alignment between inventory, promotion, and consumer demand. Managed social media pages and content for renowned national and international brands including Baskin Robbins, eBay, Sony Pix, Kissan (HUL brand), and TBZ Original. Conducted daily client coordination, performed weekly analysis, and generated comprehensive reports. Ensured effective Online Reputation Management (ORM) for all social media channels.
Social Media Analyst at Tonic Media
May 31, 2014 - July 30, 2025Managed social media pages and content for renowned national and international brands, including Baskin Robbins, eBay, Sony Pix, Kissan (HUL brand), and TBZ Original. Conducted daily client coordination, performed weekly analysis, and generated comprehensive reports. Ensured effective Online Reputation Management (ORM) for all social media channels.
Internship - Content Researcher for ‘Pogo Amazing Kids Awards 2012’ at Turner International Pvt Ltd (A Time Warner Company)
August 31, 2012 - July 30, 2025Contributed to the content research team for POGO TV channel's 'Amazing Kids Awards,' a prestigious national-level recognition program for children excelling in art, craft, academics, and sports.
Senior Social Media Consultant at DeTales Brand Communications
May 31, 2018 - July 30, 2025Developed and executed impactful marketing strategies for 30+ national and local brands across hospitality, fashion, lifestyle, and events. Skilled in ads management, influencer collaborations, event planning, and creative direction for brand photoshoots.
Marketing Manager at Harlow Lifestyle Village, Ultimate Global Group
December 1, 2024 - PresentLeading the full-scale marketing operation for Harlow Lifestyle Village, a premium retirement living brand under The Ultimate Global Group. Spearheaded the brand’s strategic positioning, multichannel campaign development, and lead generation efforts to support market penetration and long-term growth. Driving cross-functional strategy in collaboration with the General Manager, COO, and Director to ensure brand marketing aligns with overarching business objectives and national expansion plans. Building a high-impact, integrated media presence across radio, print, digital, and OOH by managing partnerships with media agencies. Translating consumer insights and competitor research into actionable campaigns to boost market visibility and drive prospect engagement across Canterbury and other parts of NZ. Conceptualising and executing seasonal campaigns and content (blogs, EDMs, sales materials) to support continuous lead nurturing and sales conversion.
Digital Marketing Manager at Patrons Brewing, Curry Up! and Tudo Bem, Ultimate Global Group
November 30, 2024 - July 30, 2025Managed and scaled the digital and experiential marketing ecosystem for three leading hospitality brands, delivering sustained growth in engagement, community reach, and revenue across multiple venues and channels. Developed brand-specific strategies that positioned each venue as a market leader in Hamilton’s food and beverage landscape. Designed and launched seasonal menus and experiential campaigns in collaboration with culinary teams, performers, and key community stakeholders. Drove hyper-local campaigns through engagement with influencers, festival organisers, and local businesses resulting in increased brand loyalty and footfall. Owned performance marketing across Meta, optimising ad spend and consistently achieving above-benchmark ROI for both dine-in and catering services. Championed storytelling through digital channels, combining data-driven targeting with creative content to connect with evolving consumer trends.
Marketing Project Coordinator at Trade Depot
March 31, 2024 - July 30, 2025Spearheading national marketing planning, and execution for Trade Depot and its in-house brands, ensuring alignment with business growth objectives across New Zealand alongside Ecommerce Manager. Delivered a high-performing Meta campaign achieving 2.4M reach, 370M impressions, and 18,000+ purchases, demonstrating a strong track record in performance marketing. Overseeing showroom marketing, in-store branding, and signage to ensure consistency and a compelling customer experience across Auckland, Christchurch, and Hamilton. Leading product launch campaigns including photoshoots, advertising assets, and social media integration to enhance brand visibility and drive conversions. Driving local and regional campaigns to boost showroom foot traffic and online engagement, tailoring strategy for diverse markets.
Head of Marketing at Flying Elephant Designs
May 31, 2022 - July 30, 2025Established and led a full-service, in-house marketing division supporting 8+ brands across diverse industries, delivering integrated strategies across digital, print, and experiential channels. Drove strategic partnerships with influencers, agencies, and brand collaborators to amplify reach, increase market share, and fuel campaign innovation. Oversaw high-impact campaigns including product launches, photoshoots, seasonal events, outdoor media, social media, and email marketing initiatives. Generated measurable results, including a 96.2% increase in Instagram interactions, 71.8% growth in Facebook Page likes, and a 10% sales uplift for GoNuts!! through data-driven Google Ads optimization. Delivered 23% growth in Instagram engagement and an 83% increase in page visits for an FMCG brand via audience-specific performance campaigns. Built and scaled a high-performing marketing team—hiring, mentoring, and evolving talent to meet growing operational and strategic demands.
Marketing Consultant
April 30, 2021 - July 30, 2025Developed and implemented integrated marketing strategies across digital and traditional channels while building strategic partnerships, crafting engaging content, and producing high-impact visual assets to elevate brand visibility, strengthen brand identity, and drive business growth. Managed daily digital and social media operations for leading hospitality and lifestyle brands, ensuring a cohesive online presence and seamless customer experience.
Senior Account Manager at Chrome Asia
May 31, 2019 - July 30, 2025Overseeing product lifecycle marketing—from procurement to web publishing—ensuring alignment between inventory, promotion, and consumer demand. Managed social media pages and content for renowned national and international brands, including Baskin Robbins, eBay, Sony Pix, Kissan (HUL brand), and TBZ Original. Conducted daily client coordination, performed weekly analysis, and generated comprehensive reports. Ensured effective Online Reputation Management (ORM) for all social media channels.
Social Media Analyst at Tonic Media
May 31, 2014 - July 30, 2025Managed social media pages and content for renowned national and international brands, including Baskin Robbins, eBay, Sony Pix, Kissan (HUL brand), and TBZ Original. Conducted daily client coordination, performed weekly analysis, and generated comprehensive reports. Ensured effective Online Reputation Management (ORM) for all social media channels.
Internship - Content Researcher for ‘Pogo Amazing Kids Awards 2012’ at Turner International Pvt Ltd (A Time Warner Company)
August 31, 2012 - July 30, 2025Contributed to the content research team for POGO TV channel's 'Amazing Kids Awards,' a prestigious national-level recognition program for children excelling in art, craft, academics, and sports.
Senior Social Media Consultant at DeTales Brand Communications
May 31, 2018 - July 30, 2025Developed and executed impactful marketing strategies for 30+ national and local brands across hospitality, fashion, lifestyle, and events. Skilled in ads management, influencer collaborations, event planning, and creative direction for brand photoshoots.
Education
Bachelors of Mass Media at University of Mumbai
January 1, 2012 - December 31, 2012Bachelors of Mass Media at University of Mumbai
January 1, 2012 - December 31, 2012Qualifications
Google Ads Display Certification
November 1, 2022 - November 30, 2022Google Ads Search Certification
November 1, 2022 - November 30, 2022Search Ads Certification
November 1, 2022 - November 30, 2022Google Ads Display Certification
November 1, 2022 - November 30, 2022Google Ads Search Certification
November 1, 2022 - November 30, 2022Search Ads Certification
November 1, 2022 - November 30, 2022Industry Experience
Travel & Hospitality, Consumer Goods, Retail, Real Estate & Construction, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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