Bijal

Leading the full-scale marketing operation for Harlow Lifestyle Village, a premium retirement living brand under The Ultimate Global Group. Spearheaded the brand’s strategic positioning, multichannel campaign development, and lead generation efforts to support market penetration and long-term growth. Driving cross-functional strategy in collaboration with the General Manager, COO, and Director to ensure brand marketing aligns with overarching business objectives and national expansion plans. Building a high-impact, integrated media presence across radio, print, digital, and OOH by managing partnerships with media agencies. Translating consumer insights and competitor research into actionable campaigns to boost market visibility and drive prospect engagement across Canterbury and other parts of NZ. Conceptualising and executing seasonal campaigns and content (blogs, EDMs, sales materials) to support continuous lead nurturing and sales conversion.

Leading the full-scale marketing operation for Harlow Lifestyle Village, a premium retirement living brand under The Ultimate Global Group. Spearheaded the brand’s strategic positioning, multichannel campaign development, and lead generation efforts to support market penetration and long-term growth. Driving cross-functional strategy in collaboration with the General Manager, COO, and Director to ensure brand marketing aligns with overarching business objectives and national expansion plans. Building a high-impact, integrated media presence across radio, print, digital, and OOH by managing partnerships with media agencies. Translating consumer insights and competitor research into actionable campaigns to boost market visibility and drive prospect engagement across Canterbury and other parts of NZ. Conceptualising and executing seasonal campaigns and content to support continuous lead nurturing and sales conversion. Overseeing the creation of branded collateral and leading end-to-end

Managed and scaled the digital and experiential marketing ecosystem for three leading hospitality brands, delivering sustained growth in engagement, community reach, and revenue across multiple venues and channels. Developed brand-specific strategies that positioned each venue as a market leader in Hamilton’s food and beverage landscape. Designed and launched seasonal menus and experiential campaigns in collaboration with culinary teams, performers, and key community stakeholders. Drove hyper-local campaigns through engagement with influencers, festival organisers, and local businesses resulting in increased brand loyalty and footfall. Owned performance marketing across Meta, optimising ad spend and consistently achieving above-benchmark ROI for both dine-in and catering services. Championed storytelling through digital channels, combining data-driven targeting with creative content to connect with evolving consumer trends.