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Marketing and Digital Creative Specialist with experience across performance marketing, brand strategy, campaign execution, video editing, and creative development. Skilled in creating Meta ad creatives, AI-generated reel ads, branded content, and email campaigns for international markets. Combines art direction, video editing, graphic design, AI tools, consumer insights, and performance data to develop market-specific creative solutions while maintaining brand consistency across digital, retail, and CRM channels.…Marketing and Digital Creative Specialist with experience across performance marketing, brand strategy, campaign execution, video editing, and creative development. Skilled in creating Meta ad creatives, AI-generated reel ads, branded content, and email campaigns for international markets. Combines art direction, video editing, graphic design, AI tools, consumer insights, and performance data to develop market-specific creative solutions while maintaining brand consistency across digital, retail, and CRM channels.

SHAHD MAKHLOUF

Digital Marketer, Content Producer, Marketing Analyst, +2

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Marketing and Digital Creative Specialist with experience across performance marketing, brand strategy, campaign execution, video editing, and creative development. Skilled in creating Meta ad creatives, AI-generated reel ads, branded content, and email campaigns for international markets. Combines art direction, video editing, graphic design, AI tools, consumer insights, and performance data to develop market-specific creative solutions while maintaining brand consistency across digital, retail, and CRM channels.…Marketing and Digital Creative Specialist with experience across performance marketing, brand strategy, campaign execution, video editing, and creative development. Skilled in creating Meta ad creatives, AI-generated reel ads, branded content, and email campaigns for international markets. Combines art direction, video editing, graphic design, AI tools, consumer insights, and performance data to develop market-specific creative solutions while maintaining brand consistency across digital, retail, and CRM channels.

Available to hire

Marketing and Digital Creative Specialist with experience across performance marketing, brand strategy, campaign execution, video editing, and creative development. Skilled in creating Meta ad creatives, AI-generated reel ads, branded content,
and email campaigns for international markets. Combines art direction, video editing, graphic design, AI tools, consumer insights, and performance data to develop market-specific creative solutions while maintaining brand consistency across digital, retail, and CRM channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Performance Creative Specialist at Uplane

March 1, 2026 - July 31, 2026

Created and managed performance-driven Meta ad creatives for international brands across the United States, Germany, Spain, and Portugal. Developed market-specific concepts, messaging, and visual direction, producing static ads and AI-generated reel ads for rapid testing and iteration. Managed creative execution and maintained brand consistency across multiple brands including Universal Music DE, Ford DE, Aonic, Wingsover, Rocka Nutrition, ChangePath, the .Key Academy, Parrot, and LyfeOs.

Assistant Brand Manager at Weleda Egypt

September 1, 2025 - March 1, 2026

Contributed to integrated brand strategy and annual planning using consumer insights, market-trend analysis, and competitive benchmarking. Planned and executed digital, CRM, and in-store campaigns aligned with global brand guidelines. Analyzed quarterly B2B and B2C sales and campaign performance to provide data-driven ROI recommendations. Managed Shopify email marketing, retail product listings, and launch materials to ensure cohesive customer experience across touchpoints; coordinated cross-functionally with sales, retail partners, and creative teams for product launches and collaborations.

Marketing Intern at Weleda Egypt

March 1, 2025 - September 1, 2025

Supported brand strategy and campaign execution through consumer insights, market trend analysis, and competitive benchmarking. Assisted in planning integrated campaigns across digital, CRM, and in-store channels, and contributed to performance analysis and recommendations. Helped support UX work and launch of the Amazon Brand Store and created pharmacy display mockups to improve digital and in-store visibility.

Content Creator, Graphic Designer & Reel Editor at Adeer International

June 1, 2024 - September 30, 2024

Planned and supported the Adeer Plaza launch and Summer Festival activation to strengthen brand visibility and social media coverage. Designed and edited 10+ branded posts and reels, increasing content engagement by 74% during the campaign. Analyzed post-event feedback and digital metrics to deliver actionable recommendations for future activations.

Founder at Digital Awareness Campaign ( الصاحب ساحب) @elsa7ebsa7eb

March 1, 2024 - July 31, 2024

Built the campaign from concept to execution by developing brand identity, content strategy, creative assets, and email marketing. Produced and edited all campaign content, generating 6,000+ views in the first week and improving campaign reach by 42.6%.

Marketing Project at Administrative Capital for Urban Development (ACUD)

February 1, 2024 - May 31, 2024

Developed and presented an international marketing strategy for Egypt's New Administrative Capital. Created culturally informed billboard and rebranding concepts targeting Gulf investors and aligning with regional preferences.

Recruitment Lead Intern at The Universities of Canada in Egypt

July 1, 2022 - September 30, 2022

Supported recruitment events and guided students and parents through academic programs and admissions, contributing to increased inquiries and applications.

Marketing Head at The Universities of Canada's Student Union

October 1, 2021 - May 31, 2023

Led and trained a multi-department marketing team across design, photography, videography, and on-campus marketing. Established brand guidelines and a structured content calendar, producing campaigns that increased social media engagement by 38%.