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Experienced Media Planner Buyer with a demonstrated history of working in the digital marketing industry. Skilled in programmatic advertising, social media strategy, and cross-functional team leadership. Proven track record of optimizing campaigns to exceed KPIs and drive brand growth. Passionate about leveraging data-driven insights to inform strategic decisions.…

Shahnaz Shafira Azzahra

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Experienced Media Planner Buyer with a demonstrated history of working in the digital marketing industry. Skilled in programmatic advertising, social media strategy, and cross-functional team leadership. Proven track record of optimizing campaigns to exceed KPIs and drive brand growth. Passionate about leveraging data-driven insights to inform strategic decisions.…

Available to hire

Experienced Media Planner Buyer with a demonstrated history of working in the digital marketing industry. Skilled in programmatic advertising, social media strategy, and cross-functional team leadership. Proven track record of optimizing campaigns to exceed KPIs and drive brand growth. Passionate about leveraging data-driven insights to inform strategic decisions.

Skills

Google Ads

Branding

Experience Level

Google Ads

Expert

Branding

Expert

Work Experience

Associate Manager, Media Planner at M&C Saatchi Performance APAC

August 1, 2019 - June 1, 2022

End-to-end client handling for Grab Southeast Asia (Malaysia market); client relationship management; ATL and BTL strategy discussions; ad hoc inquiries; built digital (programmatic, DOOH, and social) media plans; supervised Malaysia campaign setup using media partnerships and ad tools to achieve full-funnel KPI with a total investment of $1.5M and achieved 23% CPA efficiency; negotiated partnerships with international/local publishers and OTTs (iqiyi, VIU, WeTV, Spotify, RevMedia, Mediaprima, Remerge, Jampp, etc.); prepared weekly, monthly and post-campaign reports with optimization insights; led a team of 3 to develop an efficient ATL and BTL advertising structure and mentored team members through digital advertising training.

Digital Marketing Consultant at MGD Digital

June 1, 2022 - Present

Client management for 20+ SMEs in Indonesia (Fashion, Beauty, Skincare); lead a team of 7; coaching to build high-performing culture; develop monthly media buying plans (Meta, Google, TikTok, Shopee/Tokopedia ads); set revenue targets; provide cross-channel digital marketing strategies (social, search, SEO and website improvements) and optimize assets; analyze inventory/stock to ensure restocks; weekly client meetings to review performance and strategy.