Planned and produced fresh content monthly for Loafology’s café, bakery, and brunch scenes with hot cozy interiors, food styling, latte art, and BTS café vibes. Worked closely with chefs and the marketing team to align visuals with seasonal campaigns. Created storytelling content that felt human — not over-posed, just real and inviting.

Content Creator at Truffles Café & Restaurant

March 31, 2023 - July 23, 2025

Produced dynamic content for social media — from cozy food shots to real-time event coverage. Boosted brand presence with engaging reels and creative storytelling. Managed content planning, visual direction, and influencer collaborations. Delivered campaign-worthy visuals under fast-paced café conditions.

Content Creator at Square9 Restaurant

October 31, 2022 - July 23, 2025

Brought a refined look to Square9’s brand through sharp photography and smooth editing. Captured fine-dining moments with attention to light, mood, and detail. Created digital banners, ads, and short videos for campaigns and social media. Worked hand-in-hand with marketing team for consistent tone and timing.

Content Creator at Imarat Group of companies

March 31, 2022 - July 23, 2025

Created video walkthroughs, property shoots, and event coverage. Worked on Graana, Agency21, and Imarat campaigns from behind the lens. Collaborated with marketing teams on scripting, creative direction, and delivery. Learned how to tell brand stories in the corporate world — and make them look good.

Content Creator (Sr. Photographer & Social Media Manager) at JDW Sugar Mills Ltd

August 1, 2015 - Present

Covered political, philanthropic, and corporate engagements of Jahangir Khan Tareen. Managed his personal social media presence — from strategy to execution. Created all visual content for his appearances, speeches, meetings & campaign initiatives. Shot & documented Multan Sultans (PSL Franchise) campaigns and press events. Led content creation for NGO programs under TEF (Tareen Education Foundation) & LPP (Livelihood Protection Project). Handled full coverage of foreign delegations, donor visits, and project launches across rural areas. Coordinated with security, PR teams, and NGO staff to execute visual storytelling at scale. Balanced storytelling with discretion and professionalism while working with high-profile figures.