I’m a professional UX/UI & product designer with 16+ years of experience designing and scaling complex digital products across web, mobile, SaaS, enterprise, and customer-facing platforms. I lead end-to-end product design—from discovery and user research to prototyping, validation, and final delivery—using a strong mix of strategy, usability testing, and cross-functional collaboration. I also love solving ambiguous customer problems through research, experimentation, and iterative design. Recently, I’ve built AI-first design workflows (using Figma AI, Adobe Firefly, ChatGPT, and Claude) to accelerate ideation and exploration while keeping human QA, accessibility, and brand consistency at the center. My focus is on inclusive, accessible experiences and measurable outcomes, whether I’m redesigning enterprise platforms or shaping mobile consumer journeys.

Shailendra Auxdesigner

I’m a professional UX/UI & product designer with 16+ years of experience designing and scaling complex digital products across web, mobile, SaaS, enterprise, and customer-facing platforms. I lead end-to-end product design—from discovery and user research to prototyping, validation, and final delivery—using a strong mix of strategy, usability testing, and cross-functional collaboration. I also love solving ambiguous customer problems through research, experimentation, and iterative design. Recently, I’ve built AI-first design workflows (using Figma AI, Adobe Firefly, ChatGPT, and Claude) to accelerate ideation and exploration while keeping human QA, accessibility, and brand consistency at the center. My focus is on inclusive, accessible experiences and measurable outcomes, whether I’m redesigning enterprise platforms or shaping mobile consumer journeys.

Available to hire

I’m a professional UX/UI & product designer with 16+ years of experience designing and scaling complex digital products across web, mobile, SaaS, enterprise, and customer-facing platforms. I lead end-to-end product design—from discovery and user research to prototyping, validation, and final delivery—using a strong mix of strategy, usability testing, and cross-functional collaboration.

I also love solving ambiguous customer problems through research, experimentation, and iterative design. Recently, I’ve built AI-first design workflows (using Figma AI, Adobe Firefly, ChatGPT, and Claude) to accelerate ideation and exploration while keeping human QA, accessibility, and brand consistency at the center. My focus is on inclusive, accessible experiences and measurable outcomes, whether I’m redesigning enterprise platforms or shaping mobile consumer journeys.

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Language

English
Advanced
Hindi
Advanced

Work Experience

UX/UI Designer (UX Lead – Platforms) at Hornblower India Tech Services Pvt. LTD.
March 1, 2022 - Present
Sr. Product Designer | Mobile & Web Products | UX Research | Design Systems | Consumer & SaaS Products at Hornblower India Tech Services Pvt. LTD.
March 1, 2022 - Present
Led design of complex web and mobile platforms for global customers. Facilitated design sprints, discovery workshops, and stakeholder alignment sessions; conducted user interviews, usability testing, and behavioral analysis to identify pain points and opportunities. Created wireframes, interactive prototypes, user flows, and high-fidelity designs to validate concepts. Partnered with Product Management, Engineering, Marketing, and Business teams to deliver customer-centric solutions, championed accessibility and inclusive design, and mentored designers through reviews and coaching. Used customer feedback, analytics, and product metrics to improve conversion and engagement, and collaborated with product managers to prioritize quarterly roadmap items within agile sprint cycles.
Sr. UX/UI Designer at Biz4Group
March 1, 2022 - Present
Responsible for defining and executing user-centered design strategies that align with business goals; oversee end-to-end design process, mentor design team, advocate for accessibility, maintain design systems, and drive data-driven design improvements.
Sr. Visual Designer at Jindal Intellicom Ltd.
December 31, 2021 - October 14, 2025
Collaborated with developers and business analysts to deliver high-quality digital solutions; designed a variety of projects including SaaS platforms, website templates, mobile apps, and interactive dashboards; improved customer satisfaction by 50% and reduced complaints by 20%.
Sr. Visual Designer - Marketing at Parts Avatar Investments Inc. (Canada-Remote)
November 1, 2020 - April 1, 2022
Designed marketing and sales assets including websites, landing pages, email campaigns, and digital ads. Created visually compelling and user-friendly experiences to improve engagement and conversions, aligned with Canadian brand guidelines. Ensured design consistency across digital materials and optimized UX/performance. Used design tools and analytics to support marketing efforts, contributing to a 50% increase in positive feedback and a 20% reduction in complaints.
Product Manager (UI/UX/Visual/Web) at Icon1 Communications
February 29, 2020 - October 14, 2025
Led the India team of designers, developers, and digital marketing professionals to execute end-to-end projects; oversaw client websites and service plans; coordinated with CEOs/CTOs and stakeholders; implemented social media strategies resulting in 40% follower growth.
Sr. Web/Graphic Designer at Chandigarh/Gurugram
September 30, 2013 - October 14, 2025
Rebuilt the company’s product website with a modern, user-friendly design; created digital marketing materials; produced professional product photoshoots; maintained brand identity across digital and print platforms.
Project Lead Web/Graphic Designing at Icon1 Communications Canada-Remote
September 1, 2013 - March 1, 2020
Led web/graphic design initiatives remotely, driving end-to-end digital deliverables and coordinating with cross-functional stakeholders. Managed timelines and outputs while supporting client-facing outcomes through design and digital execution.
Sr. Web/Graphic Designer at Ethos Ltd.
December 1, 2011 - August 1, 2013
Led the India design team (designers, developers, and digital marketers) to deliver end-to-end digital projects. Managed client websites and annual service plans, oversaw workflows, and coordinated cross-functional teams to align with client goals. Conducted regular remote meetings with CEOs/CTOs/stakeholders to review progress, strategy, and innovation. Improved brand visibility with social media strategy (40% follower growth) and redesigned the company’s product website with a modern, user-friendly interface. Created marketing assets (banners, social graphics, email campaigns), print materials (invites, magazines, brochures), managed product photoshoots, and maintained product listings with consistent branding across digital and print.
Web/Flash Designer at Milagro Interactive Pvt. Ltd.
April 1, 2010 - November 1, 2011
Worked as a web and Flash designer on high-profile projects including Tata Housing. Designed website templates and interactive Flash experiences to improve engagement. Produced pixel-perfect design assets aligned with project requirements and provided complete materials to developers for smooth implementation. Adapted quickly to fast workflows and evolving design trends.
Web/Graphic Designer at Infopro India Pvt. Ltd.
August 1, 2009 - March 1, 2010
Designed business websites with user-friendly layouts and maintained client sites by updating logos, images, content, and key elements. Edited and optimized client photos and worked with clients to understand branding needs and deliver tailored design solutions. Built a strong foundation in responsive layout using HTML and CSS and developed skills in UX/UI principles through a six-month certified training track.

Education

MCA (Post Graduate) at Kurukshetra University, Kurukshetra, Haryana
January 11, 2030 - October 14, 2025
BSc Computers (Graduate) at Kurukshetra University, Kurukshetra, Haryana
January 11, 2030 - October 14, 2025
MCA (Computer Application) at Kurukshetra University
January 1, 2006 - January 1, 2009
BSc (Computer Application) at Rajasthan University
January 1, 2003 - January 1, 2006

Qualifications

Certification in Web/Graphic Designer
January 11, 2030 - October 14, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services