Hi, I’m Hadiya Shakoor, a Toronto-based aspiring brand strategist focused on consumer behaviour, positioning, and cultural marketing. I enjoy turning research into creative ideas and studying how brands build memorable identities and connect with audiences. My experience includes freelance marketing support for a family-run construction company and volunteering with AVA Cat Rescue, where I contributed to brand development, messaging, and digital visibility. I love collaborating on research-driven strategies and translating insights into engaging content across platforms.

Hadiya Shakoor

Hi, I’m Hadiya Shakoor, a Toronto-based aspiring brand strategist focused on consumer behaviour, positioning, and cultural marketing. I enjoy turning research into creative ideas and studying how brands build memorable identities and connect with audiences. My experience includes freelance marketing support for a family-run construction company and volunteering with AVA Cat Rescue, where I contributed to brand development, messaging, and digital visibility. I love collaborating on research-driven strategies and translating insights into engaging content across platforms.

Available to hire

Hi, I’m Hadiya Shakoor, a Toronto-based aspiring brand strategist focused on consumer behaviour, positioning, and cultural marketing. I enjoy turning research into creative ideas and studying how brands build memorable identities and connect with audiences.

My experience includes freelance marketing support for a family-run construction company and volunteering with AVA Cat Rescue, where I contributed to brand development, messaging, and digital visibility. I love collaborating on research-driven strategies and translating insights into engaging content across platforms.

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Language

English
Fluent

Work Experience

Freelance Marketing Assistant at Vance Corporation
May 1, 2024 - June 24, 2024
Developed a foundational marketing strategy and brief for a family-run construction company. Defined grand tone and content direction tailored to a small business audience. Conducted competitor research and supported platform content strategy.
Marketing & Social Media Volunteer at AVA Cat Rescue
February 1, 2024 - December 1, 2024
Supported awareness campaigns through content planning and short-form video. Collaborated on creative ideas to increase engagement and community reach.
Marketing & Social Media Volunteer at Nonprofit Cat Rescue
February 1, 2024 - December 31, 2024
Assisted in content planning for adoption and fundraising campaigns. Supported video creation and editing for social media use (TikTok, Instagram). Proposed low-cost creative strategies for growing digital engagement.
Retail Associate at Gap
August 1, 2021 - January 31, 2023
Delivered friendly, efficient customer service in both mall and city locations. Maintained merchandising standards and contributed to floor set displays. Processed transactions and managed returns during peak shopping seasons.
Quality Control Inspector (Contract) at Tiercon Corp
October 1, 2020 - November 30, 2020
Performed quality inspections on painted auto parts. Identified surface flaws and communicated findings to team leads. Worked in a fast-paced production line environment with a focus on accuracy.

Education

Diploma in Business Administration – Marketing at George Brown College
August 1, 2023 - August 31, 2025
Diploma at George Brown College
January 11, 2030 - June 27, 2026

Qualifications

Smart Serve Certified – Ontario
January 1, 2023 - December 31, 2023
Bartending Certification – Toronto Institute of Bartending
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Non-Profit Organization, Real Estate & Construction, Professional Services, Media & Entertainment