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Shama Saleem

Available to hire

2-paraI'm a content creating powerhouse - from text, video, and graphic design, I love doing it all!

About

2-paraI’m a content creating powerhouse - from text, video, and graphic design, I love doing it all! Currently, I work on a team of brilliant change-makers at RTSV as the Marketing Specialist (psst ask me about how I use cutting edge marketing for nonprofit work).

I graduated from San Jose State University with a BS Degree in Business Administration with a Marketing concentration and Honors status. All that on top of being one of the first women in my family to successfully pursue higher education, I understand the value of hard work and making the most of my opportunities. graph first-person bio, friendly tone

  • 11 years' experience
  • Joined April 2026

Skills· 1

Languages

  • UrduFluent
  • Panjabi, PunjabiFluent

Industry experience

  • Non-Profit Organization
  • Professional Services
  • Education

Work experience

Marketing Specialist · Rebuilding Together Silicon ValleySep 2020 – Present · 6 yrs 3 mos

Led nonprofit marketing campaigns and CRM-driven donor outreach. Executed A/B email testing that increased open rates from 7% to 40% and boosted conversions by 15% on average. Grew email subscribers by 1,000+ in the first year. Collaborated across departments to plan and execute print and digital campaigns generating $3.1M in donations, grants, and sponsorships for 2025. Managed the company website with WordPress Divi Builder, improving site performance, driving 10% traffic growth, 5,000+ additional impressions, and 10% conversion uplift. Established donor segmentation in Salesforce and supported donor retention strategies.

Growth Leader · Silver Creek Valley Country ClubJun 2014 – Mar 2020 · 5 yrs 10 mos

Increased monthly revenue by ~30% by fostering a culture of parent/student communication and implementing new projects based on feedback. Initiated a marketing project to create content for the Country Club magazine, resulting in 12 additional full-time students and $6,000 of extra monthly revenue.

Education

Bachelor of Science in Business Administration, Marketing (cum laude) · San Jose State University2030 – 2026

Certifications and awards

cum laude (GPA 3.6/4.0); Dean's Scholar; developing surveys, donor management, grants tracking; multi-level campaigns and appeal execution; website management; A/B testing; light HTML coding2030 – 2026

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