Shama Saleem
2-paraI'm a content creating powerhouse - from text, video, and graphic design, I love doing it all!
About
2-paraI’m a content creating powerhouse - from text, video, and graphic design, I love doing it all! Currently, I work on a team of brilliant change-makers at RTSV as the Marketing Specialist (psst ask me about how I use cutting edge marketing for nonprofit work).
I graduated from San Jose State University with a BS Degree in Business Administration with a Marketing concentration and Honors status. All that on top of being one of the first women in my family to successfully pursue higher education, I understand the value of hard work and making the most of my opportunities. graph first-person bio, friendly tone
- 11 years' experience
- Joined April 2026
Skills· 1
Languages
- UrduFluent
- Panjabi, PunjabiFluent
Industry experience
- Non-Profit Organization
- Professional Services
- Education
More experts in San Jose, United States
Work experience
Led nonprofit marketing campaigns and CRM-driven donor outreach. Executed A/B email testing that increased open rates from 7% to 40% and boosted conversions by 15% on average. Grew email subscribers by 1,000+ in the first year. Collaborated across departments to plan and execute print and digital campaigns generating $3.1M in donations, grants, and sponsorships for 2025. Managed the company website with WordPress Divi Builder, improving site performance, driving 10% traffic growth, 5,000+ additional impressions, and 10% conversion uplift. Established donor segmentation in Salesforce and supported donor retention strategies.
Increased monthly revenue by ~30% by fostering a culture of parent/student communication and implementing new projects based on feedback. Initiated a marketing project to create content for the Country Club magazine, resulting in 12 additional full-time students and $6,000 of extra monthly revenue.
Education
Certifications and awards
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