I am an experienced e-commerce manager and CRO expert with a track record of creating seamless e-commerce experiences. I thrive on helping businesses grow, optimize, and scale their online presence while improving customer satisfaction. My passion lies in leveraging data analysis and customer insights to drive results and foster meaningful connections. I enjoy collaborating with teams and stakeholders to bring innovative ideas to life.

I am an experienced e-commerce manager and CRO expert with a track record of creating seamless e-commerce experiences. I thrive on helping businesses grow, optimize, and scale their online presence while improving customer satisfaction. My passion lies in leveraging data analysis and customer insights to drive results and foster meaningful connections. I enjoy collaborating with teams and stakeholders to bring innovative ideas to life.

Available to hire

I am an experienced e-commerce manager and CRO expert with a track record of creating seamless e-commerce experiences. I thrive on helping businesses grow, optimize, and scale their online presence while improving customer satisfaction. My passion lies in leveraging data analysis and customer insights to drive results and foster meaningful connections. I enjoy collaborating with teams and stakeholders to bring innovative ideas to life.

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Language

English
Fluent
Arabic
Intermediate
Urdu
Fluent
French
Intermediate

Work Experience

Managing Director at Frenco - E-Commerce Growth & CRO Experts
January 1, 2023 - Present
Devise Conversion Optimization Strategies using both qualitative and quantitative sources, conduct internal planning, and lead the development of A/B & multivariate testing roadmaps that lift conversion rates. Establish and maintain a clear backlog and define the optimization roadmap that increases conversion, customer engagement, and other KPIs. Identify optimization opportunities, analyze site usage data, and create high-quality deliverables.
Information Technology Consultant at Frenco Ltd
January 1, 2020 - Present
Collaborate with the business to enhance technology leadership and IT operations. Lead project management to maximize technology investments and act as a change agent for digital shifts. Transform legacy systems to emerging technologies and oversee cybersecurity measures.
Senior Consultant Web Developer at FILTER06 | Creative Studio
January 1, 2020 - September 18, 2025
Lead planning and implementation of projects, participate in design and testing phases, and resolve conflicts within projects. Manage project budgets, resource allocation, and facilitate service level definitions.
Key Account Project Manager at Epixels
January 1, 2020 - September 18, 2025
Managed project plans, timelines, and resource allocation for key accounts. Interacted with clients to determine needs and improve delivery workflows, advocating on their behalf.
SR. Software Engineer/ Web Programmer / Team Lead at Provident Estate
January 1, 2015 - September 18, 2025
Developed and maintained business application programs, identified user requirements, and defined the technical architecture.
Managing Director at Frenco - E-Commerce Growth & CRO Experts
January 1, 2023 - Present
Devise Conversion Optimization Strategies using qualitative and quantitative sources, conduct internal planning, and lead the development of A/B & multivariate testing road maps to lift conversion rates. Establish optimization roadmaps and troubleshoot test setups.
Information Technology Consultant at Frenco Ltd
January 1, 2020 - Present
Collaborate with business stakeholders to achieve goals and improve efficiency, leading project management and supporting the company's digital roadmap while maximizing technology investments.
Senior Consultant Web Developer at FILTER06 | Creative Studio
January 1, 2020 - September 18, 2025
Lead planning and implementation of projects, managing budgets, resources, and resolving conflicts while developing methods to monitor project progress.
Key Account Project Manager at Epixels
January 1, 2020 - September 18, 2025
Responsible for project planning, client interaction, performance supervision, and advocating clients' needs to senior management, ensuring project delivery aligns with requirements.
SR. Software Engineer/ Web Programmer / Team Lead at Provident Estate
January 1, 2015 - September 18, 2025
Develop, install, and maintain advanced business applications, identifying user requirements and defining project needs.

Education

Master’s Degree at University Of The Punjab
January 1, 2004 - January 1, 2008
Master’s Degree at University Of The Punjab
January 1, 2004 - January 1, 2008

Qualifications

Klaviyo Product Certified
January 1, 2022 - September 18, 2025
Google Analytics Individual Qualification
January 1, 2022 - September 18, 2025
Google Shopping Ads Certification
January 1, 2022 - September 18, 2025
Klaviyo Product Certified
January 1, 2022 - September 18, 2025
Google Analytics Individual Qualification
January 1, 2022 - September 18, 2025
Google Shopping Ads Certification
January 1, 2022 - September 18, 2025

Industry Experience

Software & Internet, Retail, Professional Services