I am an experienced e-commerce manager and CRO expert with a track record of creating seamless e-commerce experiences.

About

I am an experienced e-commerce manager and CRO expert with a track record of creating seamless e-commerce experiences. I thrive on helping businesses grow, optimize, and scale their online presence while improving customer satisfaction. My passion lies in leveraging data analysis and customer insights to drive results and foster meaningful connections. I enjoy collaborating with teams and stakeholders to bring innovative ideas to life.

  • 11 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • ArabicIntermediate
  • UrduFluent
  • FrenchIntermediate

Industry experience

  • Software & Internet
  • Retail
  • Professional Services

Work experience· 10 roles

Managing Director · Frenco - E-Commerce Growth & CRO ExpertsJan 2023 – Present · 3 yrs 11 mos

Devise Conversion Optimization Strategies using qualitative and quantitative sources, conduct internal planning, and lead the development of A/B & multivariate testing road maps to lift conversion rates. Establish optimization roadmaps and troubleshoot test setups.

Managing Director · Frenco - E-Commerce Growth & CRO ExpertsJan 2023 – Present · 3 yrs 11 mos

Devise Conversion Optimization Strategies using both qualitative and quantitative sources, conduct internal planning, and lead the development of A/B & multivariate testing roadmaps that lift conversion rates. Establish and maintain a clear backlog and define the optimization roadmap that increases conversion, customer engagement, and other KPIs. Identify optimization opportunities, analyze site usage data, and create high-quality deliverables.

Key Account Project Manager · EpixelsJan 2020 – Sep 2025 · 5 yrs 9 mos

Responsible for project planning, client interaction, performance supervision, and advocating clients' needs to senior management, ensuring project delivery aligns with requirements.

Senior Consultant Web Developer · FILTER06 | Creative StudioJan 2020 – Sep 2025 · 5 yrs 9 mos
Information Technology Consultant · Frenco LtdJan 2020 – Present · 6 yrs 11 mos
Key Account Project Manager · EpixelsJan 2020 – Sep 2025 · 5 yrs 9 mos
Senior Consultant Web Developer · FILTER06 | Creative StudioJan 2020 – Sep 2025 · 5 yrs 9 mos
Information Technology Consultant · Frenco LtdJan 2020 – Present · 6 yrs 11 mos

Education

Master’s Degree · University Of The Punjab2004 – 2008
Master’s Degree · University Of The Punjab2004 – 2008

Certifications and awards· 6

Klaviyo Product Certified2022 – 2025
Google Analytics Individual Qualification2022 – 2025
Google Shopping Ads Certification2022 – 2025
Klaviyo Product Certified2022 – 2025

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