Hi, I’m Shamna Haneefa. I’m a results-driven Senior Marketing Specialist with 7+ years of experience spanning digital marketing, product management, e-commerce, SEO, PPC, social media, and project management. I’m Google AdWords certified and have a strong track record of delivering data-driven marketing strategies that maximize ROI. I thrive in fast-paced environments, coordinating cross-channel campaigns and driving meaningful customer engagement. I excel at CRM-driven initiatives (Salesforce, Pipedrive, Monday.com), analytics (SEMrush, Ahrefs, Moz), and content marketing, and I’ve led teams to achieve measurable improvements, including brand growth and increased online visibility. I’m passionate about turning insights into action and collaborating with cross-functional teams to meet business goals.

Shamna Haneefa

Hi, I’m Shamna Haneefa. I’m a results-driven Senior Marketing Specialist with 7+ years of experience spanning digital marketing, product management, e-commerce, SEO, PPC, social media, and project management. I’m Google AdWords certified and have a strong track record of delivering data-driven marketing strategies that maximize ROI. I thrive in fast-paced environments, coordinating cross-channel campaigns and driving meaningful customer engagement. I excel at CRM-driven initiatives (Salesforce, Pipedrive, Monday.com), analytics (SEMrush, Ahrefs, Moz), and content marketing, and I’ve led teams to achieve measurable improvements, including brand growth and increased online visibility. I’m passionate about turning insights into action and collaborating with cross-functional teams to meet business goals.

Available to hire

Hi, I’m Shamna Haneefa. I’m a results-driven Senior Marketing Specialist with 7+ years of experience spanning digital marketing, product management, e-commerce, SEO, PPC, social media, and project management. I’m Google AdWords certified and have a strong track record of delivering data-driven marketing strategies that maximize ROI. I thrive in fast-paced environments, coordinating cross-channel campaigns and driving meaningful customer engagement.

I excel at CRM-driven initiatives (Salesforce, Pipedrive, Monday.com), analytics (SEMrush, Ahrefs, Moz), and content marketing, and I’ve led teams to achieve measurable improvements, including brand growth and increased online visibility. I’m passionate about turning insights into action and collaborating with cross-functional teams to meet business goals.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced
Urdu
Advanced

Work Experience

Marketing Specialist at Medialinks Marketing Management
September 1, 2022 - October 16, 2025
Developed and implemented digital marketing strategies, including SEO, SEM, PPC, and social media marketing. Managed e-commerce platforms, optimizing product listings and improving conversion rates by 18%. Conducted data-driven analysis to enhance customer engagement and user experience. Coordinated multi-channel advertising campaigns, resulting in a 22% growth in website traffic. Created engaging and optimized content for social media, blogs, and websites to drive audience engagement.
Senior Marketing Specialist at Heiz Group FZC
September 1, 2020 - Present
Managed SEM, SEO, display retargeting, affiliate marketing, and paid social media to drive brand growth and sales. Led multi-channel marketing campaigns, increasing customer engagement by 25% and sales revenue by 20%. Conducted market research and consumer insights analysis, launching 3 new product lines with a 15% market share increase. Developed and executed brand messaging strategies, resulting in 30% growth in brand awareness. Managed and mentored a team, leading to two team promotions and a 90% team success rate. Defined and implemented B2B & B2C strategies, ensuring alignment with business goals. Oversaw social media content creation and influencer collaborations, improving audience reach by 40%.
Digital Marketing Executive & Web Developer at Alphacandy Marketing Management LLC
August 1, 2020 - October 16, 2025
Led Google Ads, social media, and influencer campaigns, ensuring brand consistency and engagement growth. Developed PPC campaigns, optimized for data-driven decisions, increasing ROAS by 30%. Managed content distribution strategies, leveraging broadcasts, partnerships, and influencer marketing. Designed and maintained e-commerce websites, improving conversion rates by 20%. Created SEO strategies, leading to a 50% increase in organic traffic. Analyzed digital marketing plans, identifying weaknesses, and implementing improvements. Oversaw brand messaging and customer engagement across platforms.

Education

Bachelor of science in Computer Science at Bharathiar University
November 3, 2024 - November 3, 2024
BSc. Computer Science at Bharathiar University, India
January 1, 2012 - January 1, 2015
Science with IP at Army School, India
January 1, 2010 - January 1, 2012

Qualifications

Google AdWords Certified
January 11, 2030 - October 16, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality