I’m Shams Al Shahid, a Senior Art Director and AI Specialist with 10+ years across agency and in-house work spanning branding, digital design, and performance marketing. I direct high-quality visual campaigns for global brands and shape distinctive brand identities across multiple sectors. I lead creative direction, mentor teams, and build smarter workflows by integrating AI tools into design processes—helping teams move faster without compromising creative quality. Based in Bangalore, I’m actively seeking senior creative opportunities where design strategy and AI-driven innovation meet.…

SHAMS AL SHAHID

I’m Shams Al Shahid, a Senior Art Director and AI Specialist with 10+ years across agency and in-house work spanning branding, digital design, and performance marketing. I direct high-quality visual campaigns for global brands and shape distinctive brand identities across multiple sectors. I lead creative direction, mentor teams, and build smarter workflows by integrating AI tools into design processes—helping teams move faster without compromising creative quality. Based in Bangalore, I’m actively seeking senior creative opportunities where design strategy and AI-driven innovation meet.…

Available to hire

I’m Shams Al Shahid, a Senior Art Director and AI Specialist with 10+ years across agency and in-house work spanning branding, digital design, and performance marketing. I direct high-quality visual campaigns for global brands and shape distinctive brand identities across multiple sectors.

I lead creative direction, mentor teams, and build smarter workflows by integrating AI tools into design processes—helping teams move faster without compromising creative quality. Based in Bangalore, I’m actively seeking senior creative opportunities where design strategy and AI-driven innovation meet.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Urdu
Advanced
Bengali
Advanced

Work Experience

Assistant Design Manager at Unacademy, Bangalore
February 1, 2022 - January 31, 2019
Led content marketing for YouTube and branding strategy initiatives, boosting engagement by ~30%. Maintained brand consistency across digital and offline platforms, contributing to ~15% increase in brand recognition and trust.
Creative Manager (Design) at upGrad, Mumbai
February 1, 2022 - October 31, 2022
Shaped brand identity and developed performance-driven marketing design strategies. Partnered with leadership to enhance lead-generation designs, strengthening brand differentiation and market impact.
Senior Art Director, Design at Social Beat Pvt Ltd. (Cheil India), Bangalore
October 1, 2020 - December 31, 2021
Ensured consistent, accessible, brand-aligned creative output for social media and performance marketing campaigns for brands including Kohler, Haier, and Samsonite. Integrated AI design tools to improve efficiency by ~30%. Awarded Outstanding Performance across three consecutive quarters for creative direction and high-quality output. Directed and mentored a cross-functional team of 12 designers, delivering innovative visual solutions aligned with creative strategy, improving brand visibility and engagement by ~40%.
Creative Supervisor (Digital Marketing and Advertising) at Sparkt India, Mumbai
November 5, 2019 - September 18, 2020
Improved cross-team workflow and creative productivity. Bridged design and marketing functions to support campaign delivery across digital and traditional formats. Created design standards and reusable templates to maintain visual consistency across communications.
Creative Supervisor (Digital Marketing and Advertising) at Isobar India, Bangalore
November 1, 2019 - September 30, 2020
Oversaw design and production of high-conversion social media and marketing campaigns. Art-directed visuals for brands including Titan, Fastrack, Acer, and Duroflex. Used stakeholder feedback and campaign/performance data to improve creative effectiveness.
Art Consultant at Webchutney, Dentsu Creative
March 1, 2019 - June 30, 2019
Supervised a design team and elevated execution quality for marketing campaigns.
Senior Graphic Designer (Digital Marketing and Advertising) at VMLY&R, Mumbai
February 1, 2018 - January 31, 2018
Contributed to pitch-winning creatives, strengthening brand identity across digital platforms. Collaborated with brand, communications, social, events, and leadership teams to address diverse creative needs.
Graphic Designer (Branding and Identity) at Decathlon Sports India
March 1, 2015 - November 30, 2015
Managed brand identity and in-store communication across North & East India. Oversaw store branding and print/digital campaigns.

Education

Bachelors in Commerce (Marketing Honours) at University of Calcutta
January 1, 2008 - January 1, 2011
Professional Diploma in Visual Communication Design at Srishti Manipal Institute of Art, Design & Technology, Bengaluru
January 1, 2011 - January 1, 2014
Executive Post Graduate Certification in UI/UX Design at IIT Roorkee
January 1, 2025 - January 1, 2025

Qualifications

Executive Post Graduate Certification in UI/UX Design
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Manufacturing, Real Estate & Construction, Travel & Hospitality, Healthcare, Financial Services, Consumer Goods, Computers & Electronics, Other

Skills

Experience Level