Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a digital marketing professional who blends creative storytelling with data-driven strategy. I design platform-specific content that boosts engagement, enhances organic visibility, and turns audiences into loyal customers. I excel in email automation, community building, and CRM workflows, with a focus on human-centered brand communication. I thrive collaborating across teams to accelerate campaigns, deliver clear results, and continuously improve performance.…I’m a digital marketing professional who blends creative storytelling with data-driven strategy. I design platform-specific content that boosts engagement, enhances organic visibility, and turns audiences into loyal customers. I excel in email automation, community building, and CRM workflows, with a focus on human-centered brand communication. I thrive collaborating across teams to accelerate campaigns, deliver clear results, and continuously improve performance.

Shamsa Shahzad

Content Creator, Digital Marketer, Content Strategist, +7





I’m a digital marketing professional who blends creative storytelling with data-driven strategy. I design platform-specific content that boosts engagement, enhances organic visibility, and turns audiences into loyal customers. I excel in email automation, community building, and CRM workflows, with a focus on human-centered brand communication. I thrive collaborating across teams to accelerate campaigns, deliver clear results, and continuously improve performance.…I’m a digital marketing professional who blends creative storytelling with data-driven strategy. I design platform-specific content that boosts engagement, enhances organic visibility, and turns audiences into loyal customers. I excel in email automation, community building, and CRM workflows, with a focus on human-centered brand communication. I thrive collaborating across teams to accelerate campaigns, deliver clear results, and continuously improve performance.

Available to hire

I’m a digital marketing professional who blends creative storytelling with data-driven strategy. I design platform-specific content that boosts engagement, enhances organic visibility, and turns audiences into loyal customers.

I excel in email automation, community building, and CRM workflows, with a focus on human-centered brand communication. I thrive collaborating across teams to accelerate campaigns, deliver clear results, and continuously improve performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing and CRM Assistant at Complex Media

September 1, 2025 - Present

Designed platform-specific social content for LinkedIn, Reddit, and company channels, increasing audience engagement by 30–45% and driving consistent weekly post interactions. Produced high-performing copy for Substack blogs, website pages, and community posts, raising average read time by 25% and boosting returning reader rate by 18%. Developed segmented email flows (onboarding, nurture, conversion), improving open rates by 20%, click-throughs by 15%, and reducing churn by 10%. Built and optimized cold outreach campaigns that lifted reply rates by 2–3x and expanded inbound opportunities by 35%. Led cross-functional creative teams to plan, review, and deliver campaign assets, reducing turnaround time by 40% and improving campaign accuracy. Streamlined administrative and reporting tasks for senior leadership, freeing 8–10 hours per week and accelerating decision-making cycles.

Marketing Strategist at Codistan Ventures

May 1, 2024 - September 1, 2025

Developed and executed AI-powered social media strategies, increasing organic reach by 40% and boosting audience engagement by 35%. Produced high-converting, brand-aligned content that increased visibility by 45%, drove 25% more sales, and delivered a 3x Return on Ad Spend (ROAS). Scaled digital communities across Reddit, LinkedIn, and Meta by fostering authentic, human-centered conversations that strengthened brand trust. Implemented automation for reporting, content scheduling, and campaign workflows, reducing manual effort and enabling faster creative experimentation and iteration.

Marketing Executive at Digital Marvels

March 1, 2023 - May 1, 2024

Designed, launched, and optimized multi-channel paid media campaigns, improving visibility and driving conversions for key accounts. Built data-driven content calendars and maintained strong client relationships to support campaign goals and brand tone consistency. Produced SEO-optimized website content, blogs, and social media copy, contributing to two clients ranking in the Top 5 on Google for competitive keywords. Led a high-impact TikTok campaign for a political party, increasing grassroots engagement and social interaction. Negotiated media contracts and sponsored placements, securing cost-effective advertising inventory and brand exposure. Formed strategic partnerships with influencers and niche bloggers to expand dermatology clinic reach, boosting conversions and appointment volume.

Content Marketer at Octaloop Technologies

September 1, 2022 - February 1, 2023

Executed end-to-end content initiatives—from concept and ideation to delivery—ensuring alignment with brand voice and campaign goals. Delivered platform-tailored content that increased engagement and strengthened digital presence across multiple channels. Supported integrated marketing campaigns that elevated the company’s positioning and enhanced audience perception. Presented performance insights and weekly marketing reports to senior leadership, recommending data-driven improvements. Coordinated cross-department communication to support product launches, promotions, and ongoing campaigns. Conducted market and competitor research to identify trends, customer needs, and untapped audience segments. Analyzed campaign metrics and implemented optimizations to improve content performance and ROI.

Marketing & CRM Assistant at Complex Media

September 1, 2025 - Present

Designed platform-specific social content for LinkedIn, Reddit, and company channels; produced high-performing copy for Substack blogs, website pages, and community posts; developed segmented email flows (onboarding, nurture, conversion), improving open rates by 20%, click-throughs by 15%, and reducing churn by 10%; built and optimized cold outreach campaigns that lifted reply rates by 2–3x and expanded inbound opportunities by 35%; led cross-functional creative teams to plan, review, and deliver campaign assets; streamlined administrative and reporting tasks for senior leadership, freeing 8–10 hours per week and accelerating decision-making cycles.