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I’m a marketing strategist and storyteller with 17+ years of experience helping organizations get clearer, stronger, and easier to find. I combine senior-level strategy with hands-on execution across brand and communications, AEO, SEO, website development, content and thought leadership, PR, advertising, and community growth—so every effort turns into real visibility, engagement, and momentum. I’ve built and supported 100+ websites and worked across tech, healthcare, nonprofits, professional services, e-commerce, and large-scale live events. In roles ranging from state nonprofit marketing leadership to chief marketing leadership for a global platform and regional event growth marketing, I focus on member/patient/customer value, ethical storytelling, and measurable audience expansion through campaigns, content, and community.…I’m a marketing strategist and storyteller with 17+ years of experience helping organizations get clearer, stronger, and easier to find. I combine senior-level strategy with hands-on execution across brand and communications, AEO, SEO, website development, content and thought leadership, PR, advertising, and community growth—so every effort turns into real visibility, engagement, and momentum. I’ve built and supported 100+ websites and worked across tech, healthcare, nonprofits, professional services, e-commerce, and large-scale live events. In roles ranging from state nonprofit marketing leadership to chief marketing leadership for a global platform and regional event growth marketing, I focus on member/patient/customer value, ethical storytelling, and measurable audience expansion through campaigns, content, and community.

Shana Casey

Marketing Strategist, SEO Expert, Brand Strategist, +4

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I’m a marketing strategist and storyteller with 17+ years of experience helping organizations get clearer, stronger, and easier to find. I combine senior-level strategy with hands-on execution across brand and communications, AEO, SEO, website development, content and thought leadership, PR, advertising, and community growth—so every effort turns into real visibility, engagement, and momentum. I’ve built and supported 100+ websites and worked across tech, healthcare, nonprofits, professional services, e-commerce, and large-scale live events. In roles ranging from state nonprofit marketing leadership to chief marketing leadership for a global platform and regional event growth marketing, I focus on member/patient/customer value, ethical storytelling, and measurable audience expansion through campaigns, content, and community.…I’m a marketing strategist and storyteller with 17+ years of experience helping organizations get clearer, stronger, and easier to find. I combine senior-level strategy with hands-on execution across brand and communications, AEO, SEO, website development, content and thought leadership, PR, advertising, and community growth—so every effort turns into real visibility, engagement, and momentum. I’ve built and supported 100+ websites and worked across tech, healthcare, nonprofits, professional services, e-commerce, and large-scale live events. In roles ranging from state nonprofit marketing leadership to chief marketing leadership for a global platform and regional event growth marketing, I focus on member/patient/customer value, ethical storytelling, and measurable audience expansion through campaigns, content, and community.

Available to hire

I’m a marketing strategist and storyteller with 17+ years of experience helping organizations get clearer, stronger, and easier to find. I combine senior-level strategy with hands-on execution across brand and communications, AEO, SEO, website development, content and thought leadership, PR, advertising, and community growth—so every effort turns into real visibility, engagement, and momentum.

I’ve built and supported 100+ websites and worked across tech, healthcare, nonprofits, professional services, e-commerce, and large-scale live events. In roles ranging from state nonprofit marketing leadership to chief marketing leadership for a global platform and regional event growth marketing, I focus on member/patient/customer value, ethical storytelling, and measurable audience expansion through campaigns, content, and community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Manager, Marketing, Membership & Operations at Washington State Council PCA

January 1, 2026 - Present

Managed marketing, membership engagement, events, communications, and daily operations for a statewide nonprofit trade association. Focused on member value, industry education, and community growth.

Manager, Marketing, Membership & Operations at Washington State Council (PCA)

January 1, 2026 - Present

Manages marketing, membership engagement, events, communications, and daily operations for a statewide nonprofit trade association. Focuses on member value, industry education, and community growth.

Chief Marketing Officer - US at Kasama Connect

July 1, 2025 - Present

Leads brand strategy, communications, content, and community growth for an ethical global marketplace startup connecting businesses with skilled Filipino virtual professionals.

Marketing Manager & Specialist at Rainier Foot & Ankle

August 1, 2022 - Present

Directs multichannel marketing for a growing healthcare practice, creating approachable campaigns that build patient trust, promote advanced services, and strengthen community visibility.

Marketing & Advertising Director at WRAES / Wandering in Time Prod.

September 1, 2016 - March 1, 2025

Directed marketing, advertising, PR, and audience growth for major regional festivals. Helped increase Washington Renaissance Fair attendance from approximately 35,000 to 88,000.

Marketing & Advertising Director at WRAES / Wandering in Time Pro d

September 1, 2016 - March 1, 2025

Led marketing, advertising, PR, and audience growth for major regional festivals, helping increase Washington Ren Faire attendance from approximately 35,000 to 88,000.