Senior Graphic Designer at Lowe’s Pro Supply

Designed and produced digital assets for email, social media, the LPs website, landing pages and animated content for recurring multi-channel campaigns. Introduced Figma into the design workflow, enhancing efficiency and flexibility in asset production. Conceptualized and animated content for social media channels, web banners and campaign launches. Designed and animated immersive trade show digital experiences, including synchronized dual tower screen videos for the annual NAA Apartment Conference. Collaborated with remote team members nationwide to support brand consistency and meet production needs.

Senior Digital Designer at Academy Sports + Outdoors

Designed user interfaces for academy.com’s homepage, landing pages and the mobile app using Figma during a major site rebrand, contributing to a modernized visual direction. Built reusable component systems, variants, prototypes and auto-layout structures to optimize weekly updates. Developed a comprehensive Holiday Campaign UI template system utilized for multiple high-traffic promotional weeks. Collaborated with Project Managers, Merchandisers, Developers and UAT teams to deliver seamless digital experiences across desktop, mobile and app platforms. Bridged communication between Marketing and eCommerce to improve alignment and consistency. Contributed to versioning, A/B testing and visual refinements on a weekly basis. Utilized Jira for task management while coordinating weekly production cycles.

Senior Graphic Designer at Academy Sports + Outdoors

Designed seasonal marketing campaigns and high-volume digital and in-store creative assets for omni-channel marketing. Served as primary motion designer for social media, email animations, LED videoboards and stadium ribbon boards. Collaborated on co-op takeover campaigns with Adidas, Reebok, NASCAR, Bassmaster, Houston Astros, Houston Texans, Bone Collector and more. Designed scalable packaging systems for private-label brands, including Game Winner and BCG. Partnered with internal Photo Studio on art direction and production execution for multi-year campaigns.