I am a Strategic Paid Media and Performance Marketing Manager with over 7 years of experience in optimizing acquisition programs. My expertise lies in leveraging data and AI to enhance marketing performance and scale business growth. I enjoy collaborating with various teams to translate marketing metrics into actionable business outcomes.

Shankar Mohar

I am a Strategic Paid Media and Performance Marketing Manager with over 7 years of experience in optimizing acquisition programs. My expertise lies in leveraging data and AI to enhance marketing performance and scale business growth. I enjoy collaborating with various teams to translate marketing metrics into actionable business outcomes.

Available to hire

I am a Strategic Paid Media and Performance Marketing Manager with over 7 years of experience in optimizing acquisition programs. My expertise lies in leveraging data and AI to enhance marketing performance and scale business growth. I enjoy collaborating with various teams to translate marketing metrics into actionable business outcomes.

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Language

English
Fluent

Work Experience

Paid Media & Performance Marketing Manager
March 1, 2013 - Present
Led end-to-end paid media and growth strategies across Google Ads, Meta Ads, and LinkedIn Ads for SaaS, B2B, B2C, Ecommerce, Real Estate, Legal, Healthcare, and Automotive businesses across the US, Canada, Europe, and Middle East. Managed and optimized monthly ad budgets ranging from $110,000 to $500,000, with accountability for ROAS, CPL, CAC, revenue, pipeline quality, and forecast accuracy. Generated multi-crore revenue impact (₹21 Cr within two months) for real estate and high-ticket businesses through intent-led paid media and location-based targeting strategies. Designed and implemented advanced conversion tracking and attribution frameworks using GA4, Google Tag Manager, enhanced conversions, and CRM integrations, improving attribution accuracy and decision confidence. Built and automated performance reporting systems using Looker Studio and Power BI, reducing manual reporting effort and enabling faster, data-driven optimization cycles. Led AI-driven performance initiatives, i
Paid Media & Performance Marketing Manager at KPI's
March 1, 2013 - Present
Led end-to-end paid media strategies across various sectors, managing significant ad budgets and optimizing performance metrics. Improved lead quality and pipeline accuracy through data-driven strategies, and designed automation tools to enhance efficiency.

Education

Bachelor of Science in Computer Science at Lala Lajpat Rai College of Commerce and Economics, Mumbai
January 11, 2030 - January 15, 2026
Bachelor of Science at Lala Lajpat Rai College of Commerce and Economics
January 1, 2010 - January 1, 2013

Qualifications

Advanced Excel, Power BI & AI Tools Workshop
January 1, 2025 - January 15, 2026
Google Search, Display, Video, Shopping Ads Certification
January 1, 2025 - January 15, 2026
Google Analytics 4 (GA4)
January 1, 2024 - January 15, 2026
Proven & PROFITABLE Amazon PPC & LinkedIn Marketing
January 1, 2024 - January 15, 2026
YouTube, Bing, TikTok Marketing Certifications
January 1, 2024 - January 15, 2026
Fundamentals of Google Tag Manager (GTM)
January 1, 2023 - January 15, 2026
Google Analytics 4 (GA4)
January 1, 2024 - January 20, 2026
Google Ads Certification
January 1, 2025 - January 20, 2026
Advanced Excel, Power BI & AI Tools Workshop
January 1, 2025 - January 20, 2026

Industry Experience

Software & Internet, Real Estate & Construction, Retail, Professional Services, Healthcare, Media & Entertainment