Available to hire
I am a Strategic Paid Media and Performance Marketing Manager with over 7 years of experience in optimizing acquisition programs. My expertise lies in leveraging data and AI to enhance marketing performance and scale business growth. I enjoy collaborating with various teams to translate marketing metrics into actionable business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Paid Media & Performance Marketing Manager
March 1, 2013 - PresentLed end-to-end paid media and growth strategies across Google Ads, Meta Ads, and LinkedIn Ads for SaaS, B2B, B2C, Ecommerce, Real Estate, Legal, Healthcare, and Automotive businesses across the US, Canada, Europe, and Middle East. Managed and optimized monthly ad budgets ranging from $110,000 to $500,000, with accountability for ROAS, CPL, CAC, revenue, pipeline quality, and forecast accuracy. Generated multi-crore revenue impact (₹21 Cr within two months) for real estate and high-ticket businesses through intent-led paid media and location-based targeting strategies. Designed and implemented advanced conversion tracking and attribution frameworks using GA4, Google Tag Manager, enhanced conversions, and CRM integrations, improving attribution accuracy and decision confidence. Built and automated performance reporting systems using Looker Studio and Power BI, reducing manual reporting effort and enabling faster, data-driven optimization cycles. Led AI-driven performance initiatives, i
Paid Media & Performance Marketing Manager at KPI's
March 1, 2013 - PresentLed end-to-end paid media strategies across various sectors, managing significant ad budgets and optimizing performance metrics. Improved lead quality and pipeline accuracy through data-driven strategies, and designed automation tools to enhance efficiency.
Education
Bachelor of Science in Computer Science at Lala Lajpat Rai College of Commerce and Economics, Mumbai
January 11, 2030 - January 15, 2026Bachelor of Science at Lala Lajpat Rai College of Commerce and Economics
January 1, 2010 - January 1, 2013Qualifications
Advanced Excel, Power BI & AI Tools Workshop
January 1, 2025 - January 15, 2026Google Search, Display, Video, Shopping Ads Certification
January 1, 2025 - January 15, 2026Google Analytics 4 (GA4)
January 1, 2024 - January 15, 2026Proven & PROFITABLE Amazon PPC & LinkedIn Marketing
January 1, 2024 - January 15, 2026YouTube, Bing, TikTok Marketing Certifications
January 1, 2024 - January 15, 2026Fundamentals of Google Tag Manager (GTM)
January 1, 2023 - January 15, 2026Google Analytics 4 (GA4)
January 1, 2024 - January 20, 2026Google Ads Certification
January 1, 2025 - January 20, 2026Advanced Excel, Power BI & AI Tools Workshop
January 1, 2025 - January 20, 2026Industry Experience
Software & Internet, Real Estate & Construction, Retail, Professional Services, Healthcare, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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