Available to hire
Hi there! I’m Shanley, a Calgary-born marketing and design professional who loves helping local businesses thrive. I excel at turning ideas into cohesive brands and high-impact campaigns, delivering measurable results while keeping clients in the loop.
Whether I’m building websites, shaping brand identities, or running multi-channel marketing strategies, I prioritize efficiency, collaboration, and clear communication. I’m passionate about creating thoughtful experiences across online and offline channels that drive growth and build lasting relationships with clients and their audiences.
Skills
Language
English
Fluent
Work Experience
Freelance Creative Marketing Strategist at Self-employed / Freelance
January 1, 2017 - PresentBuilt and executed marketing strategies increasing visibility and sales for local small businesses; designed and launched responsive websites optimized for SEO and UX; developed brand identities with consistent messaging; managed client relationships and project timelines; secured new contracts through lead generation and tailored proposals; produced campaign assets and launched paid ads (Meta, Google, Pinterest) with ROI-focused optimization.
Digital Marketing Specialist at The Aurum Group
May 1, 2024 - May 1, 2025Designed and implemented digital marketing campaigns to boost brand awareness and engagement; managed website content and SEO; oversaw social media channels; directed projects from concept to completion; produced branded assets; planned multi-channel ad campaigns and analyzed performance to deliver insights.
Education
Bachelor of Technology (with minor in Marketing) at Toronto Metropolitan University
January 1, 2011 - January 1, 2015Digital Marketing Certificate at The Social School
January 1, 2021 - January 1, 2021Qualifications
Digital Marketing Certificate
January 1, 2021 - April 21, 2026Industry Experience
Professional Services, Consumer Goods, Healthcare, Retail
Skills
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