I drive growth through data-backed strategies | Ex Business Analyst @ TCS | Proficient in SQL, Power BI, Excel, Python | Open to Analyst roles.

Shanmugapriya JAYAGOBI

I drive growth through data-backed strategies | Ex Business Analyst @ TCS | Proficient in SQL, Power BI, Excel, Python | Open to Analyst roles.

Available to hire

I drive growth through data-backed strategies | Ex Business Analyst @ TCS | Proficient in SQL, Power BI, Excel, Python | Open to Analyst roles.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Advanced

Work Experience

Business Analyst at Tata Consultancy Services
August 1, 2023 - August 1, 2023
Improved collaboration between data and engineering teams to develop scalable, automated reporting solutions using Power BI, SQL and ETL pipelines, ensuring data quality, consistency and accessibility across business units. Implemented automation within ERP systems to streamline business processes, deliver new pricing metrics and enhance operational efficiency, applying SDLC principles to ensure quality, consistency and reduced project risks. Developed ML models to support decision-making in healthcare and operations, reducing manual analysis time and improving predictive accuracy. Integrated these models into existing systems via API integrations. Teamed up with data and engineering teams to set up reporting tools on Azure, making sure client requirements are met and followed best cloud practices. Conducted wireframe sessions with stakeholders to define KPIs, providing clearer dashboard specifications and enabling faster delivery through clear process mapping.
Data & Marketing Analyst at WCMS Investment Solutions PTD
July 1, 2021 - July 1, 2021
Analyed customer engagement and website performance data using Google Analytics to identify trends and optimise user journeys. Built and maintained Excel-based performance dashboards, ensuring timely and accurate reporting of KPIs and supporting data-backed decision making across teams. Conducted A/B testing and campaign analysis over two consecutive quarters, contributing to a 40% increase in organic reach and improved lead conversion. Executed and tracked email marketing and social media campaigns via Mailchimp and Meta Ads Manager over 4 months, generating 150+ qualified leads and increasing conversion rates by 18%.

Education

M.Sc - Business Analytics at University of Birmingham
January 11, 2030 - December 1, 2024
B.E. - Computer Science and Engineering at Mailam Engineering College
January 11, 2030 - May 1, 2018

Qualifications

Google Advanced Data Analytics Professional Certificate
March 1, 2024 - November 10, 2025
Power BI for Data Analyst by Microsoft Press
April 1, 2024 - November 10, 2025
Microsoft Certified: Power BI Data Analyst Associate (PL-300) - In Progress
January 11, 2030 - November 10, 2025

Industry Experience

Healthcare, Software & Internet, Professional Services, Education, Media & Entertainment