Available to hire
I’m Shannon Mawer, a senior communications and brand leader with a passion for storytelling that connects brands to people. I bring extensive experience delivering strategic communications for large national and international organisations, with deep expertise in media and stakeholder engagement, content development, event execution, and complex integrated campaigns.
I’ve led PR, brand, and marketing across tourism and hospitality, retail, entertainment and government sectors to deliver high-quality work and manage key relationships with media, talent, influencers, and senior stakeholders.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
PR & Marketing Manager at Tourism Fiji
March 1, 2023 - March 1, 2023Responsible for Tourism Fiji's public relations, communications, marketing, brand, and other paid, earned, and owned marketing and media activities in the New Zealand market.
Senior Account Manager at The Mint Partners
July 1, 2025 - July 1, 2025Overseeing key client accounts and leading cross-functional account teams to deliver strategic communications retainers and integrated campaigns across travel, hospitality, property and automotive sectors. Managed in-destination influencer trips and media activations to gain earned content and storytelling.
PR & Brand Consultant at Self-employed (Wanaka)
July 1, 2025 - November 20, 2025Freelance consultancy delivering strategic communications, brand, and campaigns for various brands; developing and pitch opportunities, and managing media relations.
External Communications Coordinator at The Warehouse Group
March 1, 2020 - March 1, 2020Reported to the Head of Corporate Communications; worked on seven corporate retail brands, including media relations, influencer engagement, and internal/external communications.
Brand Manager at The Warehouse Group
May 1, 2018 - May 1, 2018Led brand and marketing communications for key retail brands; contributed to the company’s communications strategy, campaigns, and brand development.
Social Media & Store Manager at Sun Kissed Tan
January 1, 2017 - January 1, 2017Managed a small team of beauty therapists and salon administration; implemented and coordinated social media and online presence across channels.
Education
Postgraduate Diploma - Communications and Journalism at Auckland University of Technology
January 11, 2030 - November 20, 2025Bachelor of Commerce Degree – Marketing and Management at Auckland University of Technology
January 11, 2030 - November 20, 2025Bachelor of Arts – Psychology at Auckland University of Technology
January 11, 2030 - November 20, 2025Qualifications
AUT Academic High Excellence Award
January 11, 2030 - November 20, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Retail, Real Estate & Construction, Professional Services
Skills
Experience Level
Expert
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