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I'm a results-driven B2B SaaS Marketing Specialist with 4+ years building and executing full-funnel marketing strategies across Fintech, Healthcare, and HR Tech. I've driven 15,000+ qualified leads and boosted brand engagement by 35%, while increasing online adoption by 40%. I thrive in fast-paced global teams and have led multi-market campaigns from concept through to conversion.\n\nMy strengths include go-to-market strategy, lifecycle marketing, SEO, and data-driven demand generation. I work hands-on with HubSpot, GA4, and Adobe Creative Suite, shaping messaging, positioning, and assets to align product, sales, and leadership around revenue goals.…I'm a results-driven B2B SaaS Marketing Specialist with 4+ years building and executing full-funnel marketing strategies across Fintech, Healthcare, and HR Tech. I've driven 15,000+ qualified leads and boosted brand engagement by 35%, while increasing online adoption by 40%. I thrive in fast-paced global teams and have led multi-market campaigns from concept through to conversion.\n\nMy strengths include go-to-market strategy, lifecycle marketing, SEO, and data-driven demand generation. I work hands-on with HubSpot, GA4, and Adobe Creative Suite, shaping messaging, positioning, and assets to align product, sales, and leadership around revenue goals.

Shanthini Roja Kannan

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I'm a results-driven B2B SaaS Marketing Specialist with 4+ years building and executing full-funnel marketing strategies across Fintech, Healthcare, and HR Tech. I've driven 15,000+ qualified leads and boosted brand engagement by 35%, while increasing online adoption by 40%. I thrive in fast-paced global teams and have led multi-market campaigns from concept through to conversion.\n\nMy strengths include go-to-market strategy, lifecycle marketing, SEO, and data-driven demand generation. I work hands-on with HubSpot, GA4, and Adobe Creative Suite, shaping messaging, positioning, and assets to align product, sales, and leadership around revenue goals.…I'm a results-driven B2B SaaS Marketing Specialist with 4+ years building and executing full-funnel marketing strategies across Fintech, Healthcare, and HR Tech. I've driven 15,000+ qualified leads and boosted brand engagement by 35%, while increasing online adoption by 40%. I thrive in fast-paced global teams and have led multi-market campaigns from concept through to conversion.\n\nMy strengths include go-to-market strategy, lifecycle marketing, SEO, and data-driven demand generation. I work hands-on with HubSpot, GA4, and Adobe Creative Suite, shaping messaging, positioning, and assets to align product, sales, and leadership around revenue goals.

Available to hire

I’m a results-driven B2B SaaS Marketing Specialist with 4+ years building and executing full-funnel marketing strategies across Fintech, Healthcare, and HR Tech. I’ve driven 15,000+ qualified leads and boosted brand engagement by 35%, while increasing online adoption by 40%. I thrive in fast-paced global teams and have led multi-market campaigns from concept through to conversion.\n\nMy strengths include go-to-market strategy, lifecycle marketing, SEO, and data-driven demand generation. I work hands-on with HubSpot, GA4, and Adobe Creative Suite, shaping messaging, positioning, and assets to align product, sales, and leadership around revenue goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at SKUAD

May 1, 2022 - May 1, 2023

Led the growth of the marketing function from 1 to 4, spanning global expansion. Planned and executed multi-channel demand generation campaigns, generating 15,000+ qualified leads across Lisbon, Singapore, Jakarta, Dubai with SEO-optimized collateral. Drove a website and landing page redesign to lift organic traffic, engagement, and conversion. Defined brand positioning and messaging for consistency across assets. Launched GTM strategies for new product features in collaboration with product, sales, growth, and leadership. Owned end-to-end funnel from awareness to retention; established KPI frameworks and tracked LTV, conversion rate, pipeline contribution, and ROI via HubSpot and GA. Delivered significant brand visibility through international events.

Marketing Designer at AGNOS INC

August 1, 2020 - April 1, 2022

Led company-wide rebrand (new website, content strategy, scalable design system) with 35% increase in website engagement. Improved content engagement by 20% via data-driven optimizations. Produced case studies, white papers, infographics and social content to support sales enablement. Increased content consumption and time-on-page by 20% with video content. Reduced marketing asset rework by 30% by implementing brand guidelines. Managed project pipelines in Jira and Asana; tracked campaign analytics via HubSpot and GA.

Deputy Manager II at ICICI Bank Ltd — SMEG Marketing

June 1, 2019 - August 1, 2020

Drove product adoption and new customer acquisition for SME banking offerings. Increased online banking adoption by 40% among SME customers through data-driven digital transformation. Boosted SME client retention by 30% via loyalty and retention programmes. Improved customer satisfaction score by 15% through personalized, insight-led marketing. Conducted market and customer research informing campaign and product strategy.