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Hi, I’m Andrew Porter, a strategic SEO manager specializing in AI-powered search optimization, AEO, and GEO for enterprise-scale ecommerce. I help teams align technical SEO governance with product lifecycles to improve multimarket discoverability and site performance. I’ve led cross-functional initiatives across regional teams, IT, content, engineering, and analytics to accelerate delivery, reduce deployment errors, and train colleagues on scalable SEO and AI bot discovery. I’m passionate about turning data into actionable strategies that boost organic visibility and revenue.…Hi, I’m Andrew Porter, a strategic SEO manager specializing in AI-powered search optimization, AEO, and GEO for enterprise-scale ecommerce. I help teams align technical SEO governance with product lifecycles to improve multimarket discoverability and site performance. I’ve led cross-functional initiatives across regional teams, IT, content, engineering, and analytics to accelerate delivery, reduce deployment errors, and train colleagues on scalable SEO and AI bot discovery. I’m passionate about turning data into actionable strategies that boost organic visibility and revenue.

Andrew Porter

Marketing Strategist, SEO Expert, Growth Marketer, +2

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Hi, I’m Andrew Porter, a strategic SEO manager specializing in AI-powered search optimization, AEO, and GEO for enterprise-scale ecommerce. I help teams align technical SEO governance with product lifecycles to improve multimarket discoverability and site performance. I’ve led cross-functional initiatives across regional teams, IT, content, engineering, and analytics to accelerate delivery, reduce deployment errors, and train colleagues on scalable SEO and AI bot discovery. I’m passionate about turning data into actionable strategies that boost organic visibility and revenue.…Hi, I’m Andrew Porter, a strategic SEO manager specializing in AI-powered search optimization, AEO, and GEO for enterprise-scale ecommerce. I help teams align technical SEO governance with product lifecycles to improve multimarket discoverability and site performance. I’ve led cross-functional initiatives across regional teams, IT, content, engineering, and analytics to accelerate delivery, reduce deployment errors, and train colleagues on scalable SEO and AI bot discovery. I’m passionate about turning data into actionable strategies that boost organic visibility and revenue.

Available to hire

Hi, I’m Andrew Porter, a strategic SEO manager specializing in AI-powered search optimization, AEO, and GEO for enterprise-scale ecommerce. I help teams align technical SEO governance with product lifecycles to improve multimarket discoverability and site performance.

I’ve led cross-functional initiatives across regional teams, IT, content, engineering, and analytics to accelerate delivery, reduce deployment errors, and train colleagues on scalable SEO and AI bot discovery. I’m passionate about turning data into actionable strategies that boost organic visibility and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Search Marketing Manager at Thermo Fisher Scientific

February 1, 2020 - February 1, 2026

Corporate SEO leader overseeing global SEO, AEO, and GEO programs across domains, regions, and business units to drive scalable organic growth. Responsible for over $450M in ecommerce revenue influenced by SEO and more than 80M annual organic visits. Led enterprise-wide SEO optimization initiatives using AI-driven frameworks for keyword clustering, customer intent, entity modeling, and behavioral search analysis. Executed global AEO initiatives to improve discoverability of scientific, product, and educational content within traditional search and AI-driven answer engines, increasing AI visibility by 18%. Leveraged log file analysis to strengthen AI bot discoverability, refine search agent learning models, and ensure enterprise content is accurately indexed and understood by LLMs. Partnered with content, IT, engineering, analytics, and product teams to align SEO strategy with product pipelines and lifecycle engagement goals. Built and delivered SEO & AEO training programs for developer

Group Account Marketing Director, Client Services & Director, Project Management at BusinessOnline

January 1, 2011 - January 1, 2019

Progressively advanced through four roles, directing client services and digital strategy for the agency’s largest global accounts and managing 58% of agency revenue. Oversaw $1.9M in client projects and led the $1.5M global SEO program for Hewlett Packard & Hewlett Packard Enterprise. Directed $10M+ in paid media programs and achieved 14% YoY upsell growth generating $490K in new revenue. Led a team of 5 account managers, strengthening client relationships, driving retention, and expanding service offerings. Managed international SEO/SEM vendor partners, pricing models, and global operational structures. Directed digital strategy across SEO, content development, ABM, UX, CRO, and paid media. Implemented project management frameworks and resource models resulting in $85K in productivity cost savings. Standardized PM processes, introduced new agency workflows, and implemented systems such as TeamWork, Workamajig, Salesforce, and Box.

Web Project Manager at Elsevier

January 1, 2009 - January 1, 2011

Managed four e-commerce sites generating $2.5M in annual revenue. Led SEO, site enhancements, and performance optimization initiatives resulting in $100K in annual revenue uplift. Coordinated cross-functional development efforts with IT teams and vendors.