Performance Marketer | Growth Hacker | Programmatic Advertising Specialist Results-driven Performance Marketer and Growth Hacker with 8+ years of experience managing $10M+ in ad budgets across 70+ brands. I specialize in driving scalable growth through data-led performance marketing, programmatic advertising, and full-funnel digital strategies for B2B, D2C, and E-commerce businesses. I am passionate about leveraging analytics, creativity, and automation to unlock growth opportunities, improve efficiency, and deliver measurable business impact. About Me With a strong foundation in paid media and performance marketing, I help brands grow by building ROI-focused, scalable digital strategies. My approach blends deep data analysis with creative execution, enabling me to identify untapped opportunities, optimize campaigns, and maximize returns across platforms. I thrive in fast-paced environments, managing large-scale multi-channel campaigns, and collaborating with cross-functional teams to accelerate brand growth and online visibility across diverse industries. Core Expertise Performance & Paid Media ✔️ Google Ads (Search, Display, YouTube, Performance Max) ✔️ Meta Ads (Facebook & Instagram) ✔️ SEM, PPC & Full-Funnel Performance Marketing Programmatic Advertising ✔️ DV360 (Display & Video 360) – audience targeting, PMP & open auctions, display & video activation ✔️ CM360 (Campaign Manager 360) – ad serving, tracking, attribution & reporting ✔️ The Trade Desk (TTD) – audience-based buying, omnichannel programmatic strategy Growth & Optimization ✔️ E-commerce Lead Generation & Conversion Rate Optimization (CRO) ✔️ Growth Hacking & Scalable Acquisition Strategies ✔️ Social Media Optimization (SMO) & Influencer Collaborations Analytics & Measurement ✔️ End-to-end analytics: web traffic, funnel analysis & ad performance ✔️ Data-driven insights to refine targeting, creatives & bidding strategies What Sets Me Apart 🔹 Managed $10M+ in cumulative ad spend across global and Indian markets 🔹 Helped 70+ brands scale revenue, leads, and brand visibility 🔹 Proven expertise in B2B, D2C, and E-commerce growth 🔹 Strong understanding of programmatic ecosystems alongside core performance channels Let’s Connect If you’re looking for a performance-driven digital marketing professional who can combine paid media, programmatic advertising, and growth strategy to scale your business, let’s connect.

Akshay Sharma

Performance Marketer | Growth Hacker | Programmatic Advertising Specialist Results-driven Performance Marketer and Growth Hacker with 8+ years of experience managing $10M+ in ad budgets across 70+ brands. I specialize in driving scalable growth through data-led performance marketing, programmatic advertising, and full-funnel digital strategies for B2B, D2C, and E-commerce businesses. I am passionate about leveraging analytics, creativity, and automation to unlock growth opportunities, improve efficiency, and deliver measurable business impact. About Me With a strong foundation in paid media and performance marketing, I help brands grow by building ROI-focused, scalable digital strategies. My approach blends deep data analysis with creative execution, enabling me to identify untapped opportunities, optimize campaigns, and maximize returns across platforms. I thrive in fast-paced environments, managing large-scale multi-channel campaigns, and collaborating with cross-functional teams to accelerate brand growth and online visibility across diverse industries. Core Expertise Performance & Paid Media ✔️ Google Ads (Search, Display, YouTube, Performance Max) ✔️ Meta Ads (Facebook & Instagram) ✔️ SEM, PPC & Full-Funnel Performance Marketing Programmatic Advertising ✔️ DV360 (Display & Video 360) – audience targeting, PMP & open auctions, display & video activation ✔️ CM360 (Campaign Manager 360) – ad serving, tracking, attribution & reporting ✔️ The Trade Desk (TTD) – audience-based buying, omnichannel programmatic strategy Growth & Optimization ✔️ E-commerce Lead Generation & Conversion Rate Optimization (CRO) ✔️ Growth Hacking & Scalable Acquisition Strategies ✔️ Social Media Optimization (SMO) & Influencer Collaborations Analytics & Measurement ✔️ End-to-end analytics: web traffic, funnel analysis & ad performance ✔️ Data-driven insights to refine targeting, creatives & bidding strategies What Sets Me Apart 🔹 Managed $10M+ in cumulative ad spend across global and Indian markets 🔹 Helped 70+ brands scale revenue, leads, and brand visibility 🔹 Proven expertise in B2B, D2C, and E-commerce growth 🔹 Strong understanding of programmatic ecosystems alongside core performance channels Let’s Connect If you’re looking for a performance-driven digital marketing professional who can combine paid media, programmatic advertising, and growth strategy to scale your business, let’s connect.

Available to hire

Performance Marketer | Growth Hacker | Programmatic Advertising Specialist

Results-driven Performance Marketer and Growth Hacker with 8+ years of experience managing $10M+ in ad budgets across 70+ brands. I specialize in driving scalable growth through data-led performance marketing, programmatic advertising, and full-funnel digital strategies for B2B, D2C, and E-commerce businesses.
I am passionate about leveraging analytics, creativity, and automation to unlock growth opportunities, improve efficiency, and deliver measurable business impact.
About Me
With a strong foundation in paid media and performance marketing, I help brands grow by building ROI-focused, scalable digital strategies. My approach blends deep data analysis with creative execution, enabling me to identify untapped opportunities, optimize campaigns, and maximize returns across platforms.
I thrive in fast-paced environments, managing large-scale multi-channel campaigns, and collaborating with cross-functional teams to accelerate brand growth and online visibility across diverse industries.
Core Expertise
Performance & Paid Media
✔️ Google Ads (Search, Display, YouTube, Performance Max)
✔️ Meta Ads (Facebook & Instagram)
✔️ SEM, PPC & Full-Funnel Performance Marketing
Programmatic Advertising
✔️ DV360 (Display & Video 360) – audience targeting, PMP & open auctions, display & video activation
✔️ CM360 (Campaign Manager 360) – ad serving, tracking, attribution & reporting
✔️ The Trade Desk (TTD) – audience-based buying, omnichannel programmatic strategy
Growth & Optimization
✔️ E-commerce Lead Generation & Conversion Rate Optimization (CRO)
✔️ Growth Hacking & Scalable Acquisition Strategies
✔️ Social Media Optimization (SMO) & Influencer Collaborations
Analytics & Measurement
✔️ End-to-end analytics: web traffic, funnel analysis & ad performance
✔️ Data-driven insights to refine targeting, creatives & bidding strategies
What Sets Me Apart
🔹 Managed $10M+ in cumulative ad spend across global and Indian markets
🔹 Helped 70+ brands scale revenue, leads, and brand visibility
🔹 Proven expertise in B2B, D2C, and E-commerce growth
🔹 Strong understanding of programmatic ecosystems alongside core performance channels
Let’s Connect
If you’re looking for a performance-driven digital marketing professional who can combine paid media, programmatic advertising, and growth strategy to scale your business, let’s connect.

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Language

English
Fluent
Hindi
Intermediate

Work Experience

Senior Associate at IPG Media Brands
March 20, 2025 - Present
Managed paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads. Executed and optimized Search, Performance Max, Display, Video, and Lead Generation campaigns. Developed audience targeting strategies using remarketing, lookalike, and in-market audiences.
Senior Executive at Nethority Technologies
November 20, 2023 - January 20, 2025
Managed Paid Search and Paid Social campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Created campaign setups, audience targeting, bid management, and performance optimization. Monitored pacing, budget allocation, ad testing, and conversion tracking. Improved CTR, CPA, ROAS and conversion volume through data-driven optimization and reporting.
Digital Marketing Manager at Law Legends
December 20, 2020 - September 20, 2023
Led performance marketing and display advertising strategies for lead generation. Optimized acquisition funnels using targeting, bidding, and creative insights. Reduced cost per lead through continuous optimization and testing.
PPC Executive at Alice Infotech
August 20, 2017 - November 20, 2020
Managed Paid Search and Paid Social campaigns across Google Ads (Search & Display), Meta Ads, and LinkedIn Ads. Conducted keyword research, audience targeting, bid optimization, and A/B testing to improve campaign performance. Analyzed campaign data, generated performance reports, and provided actionable insights to drive optimization and business growth.

Education

B.Com - Commerce at SRK University
January 11, 2030 - January 1, 2019

Qualifications

Meta Blueprint Creative Strategy Professional
January 11, 2030 - August 20, 2026
Google Ads Certification
January 11, 2030 - March 20, 2026
Google Ads Display Certification
January 11, 2030 - March 20, 2026
Google Ads Certification - Search
January 11, 2030 - March 20, 2026
Google Ads Certification - Display
January 11, 2030 - March 20, 2026
Meta Blueprint Creative Strategy Professional
January 11, 2030 - August 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education