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I am a digital marketing professional with over 5 years of experience executing data-driven strategies to drive user acquisition, engagement, and retention. I am skilled in A/B testing, campaign performance analysis, and leveraging automation tools for scalable growth. I have experience aligning creative and marketing initiatives with business goals, enhancing brand presence, and optimizing the customer journey across digital channels. I have shaped full-funnel B2B marketing strategies for clients in SaaS, compliance, and professional services industries, managing significant ad spends and improving ROI through advanced tracking and automation flows. I am also experienced in social media campaign development, influencer collaborations, and email marketing optimization, leading digital teams to implement AI-assisted workflows and paid media strategies that significantly improve marketing outcomes.…I am a digital marketing professional with over 5 years of experience executing data-driven strategies to drive user acquisition, engagement, and retention. I am skilled in A/B testing, campaign performance analysis, and leveraging automation tools for scalable growth. I have experience aligning creative and marketing initiatives with business goals, enhancing brand presence, and optimizing the customer journey across digital channels. I have shaped full-funnel B2B marketing strategies for clients in SaaS, compliance, and professional services industries, managing significant ad spends and improving ROI through advanced tracking and automation flows. I am also experienced in social media campaign development, influencer collaborations, and email marketing optimization, leading digital teams to implement AI-assisted workflows and paid media strategies that significantly improve marketing outcomes.

Sharmilan Subramaniyam

Growth Marketer, Marketing Strategist, Digital Marketer, +4

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I am a digital marketing professional with over 5 years of experience executing data-driven strategies to drive user acquisition, engagement, and retention. I am skilled in A/B testing, campaign performance analysis, and leveraging automation tools for scalable growth. I have experience aligning creative and marketing initiatives with business goals, enhancing brand presence, and optimizing the customer journey across digital channels. I have shaped full-funnel B2B marketing strategies for clients in SaaS, compliance, and professional services industries, managing significant ad spends and improving ROI through advanced tracking and automation flows. I am also experienced in social media campaign development, influencer collaborations, and email marketing optimization, leading digital teams to implement AI-assisted workflows and paid media strategies that significantly improve marketing outcomes.…I am a digital marketing professional with over 5 years of experience executing data-driven strategies to drive user acquisition, engagement, and retention. I am skilled in A/B testing, campaign performance analysis, and leveraging automation tools for scalable growth. I have experience aligning creative and marketing initiatives with business goals, enhancing brand presence, and optimizing the customer journey across digital channels. I have shaped full-funnel B2B marketing strategies for clients in SaaS, compliance, and professional services industries, managing significant ad spends and improving ROI through advanced tracking and automation flows. I am also experienced in social media campaign development, influencer collaborations, and email marketing optimization, leading digital teams to implement AI-assisted workflows and paid media strategies that significantly improve marketing outcomes.

Available to hire

I am a digital marketing professional with over 5 years of experience executing data-driven strategies to drive user acquisition, engagement, and retention. I am skilled in A/B testing, campaign performance analysis, and leveraging automation tools for scalable growth. I have experience aligning creative and marketing initiatives with business goals, enhancing brand presence, and optimizing the customer journey across digital channels.

I have shaped full-funnel B2B marketing strategies for clients in SaaS, compliance, and professional services industries, managing significant ad spends and improving ROI through advanced tracking and automation flows. I am also experienced in social media campaign development, influencer collaborations, and email marketing optimization, leading digital teams to implement AI-assisted workflows and paid media strategies that significantly improve marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Work Experience

Paid Media & CRM Specialist at Ontomatrix

March 31, 2024 - August 8, 2025

Shaped full-funnel B2B marketing strategy for clients in SaaS, compliance, and professional services, including Fintech and legal tech platforms. Managed over $150K in ad spend across Google Ads, Meta, and LinkedIn Ads, driving targeted traffic and delivering a 25–30% increase in campaign ROI for strategic clients. Implemented advanced tracking solutions using Google Tag Manager and Meta Pixel enabling accurate conversion measurement and data-driven decision-making. Monitored evolving social conversations and trends using automated workflow and sentiment analysis tools to identify engagement opportunities. Integrated scalable campaign automation flows via HubSpot CRM and Zapier, ensuring seamless lead handover to sales, enriched tracking, and real-time performance reporting. Ran A/B tests and leveraged AI tools for subject line generation, persona targeting, and ad performance predictions, improving CTR by 28%.

Senior Social Media & Content Strategist at Ontomatrix

August 31, 2023 - August 8, 2025

Developed targeted social media campaigns for finance and legal clients, increasing qualified engagement by 35% on LinkedIn and Meta. Utilized ChatGPT 4.0, Jasper.ai, and Canva Pro to streamline content ideation, accelerate campaign production, and test variations in tone, structure, and audience resonance. Launched and scaled LinkedIn campaigns with tailored messaging per ICP segment, resulting in a 3x increase in qualified leads. Conducted A/B testing on content formats, improving engagement rates by 20% and driving 2,000+ leads over the campaign period. Led influencer collaborations, boosting organic reach by 25% for clients in the fintech services industry. Provided guidance and support to team members to help achieve their weekly goals.

Digital Marketing Strategist at isoft friends

April 30, 2022 - August 8, 2025

Drafted SEO optimized blog posts, short-form content, and partner case studies to fuel sales enablement and lifecycle marketing. Designed high-converting landing pages and CTAs for lead magnets, white papers, and webinars. Planned and executed SEM, social media, display advertising, and email marketing campaign strategies. Developed and executed multi-channel social media strategies focused on brand growth, engagement, and qualified lead generation across LinkedIn, Facebook, Pinterest, and YouTube. Created and optimized campaign funnels using ClickFunnels and HubSpot Landing Pages, tracking user behavior and conversion paths to improve sign-up rates by 28%.

Digital Marketing Executive at isoft friends

July 31, 2020 - August 8, 2025

Executed tactical digital plans across social, email, and paid search. Collaborated with developers and designers to align landing pages with marketing funnels. Managed campaign calendars and developed weekly performance dashboards. Brainstormed innovative growth strategies by collaborating with marketing, promotions, and sales departments.