Available to hire
I am a Senior UX/UI Designer with over 6 years of experience shaping complex digital products for B2B and B2C contexts, including web platforms, internal enterprise systems, and mobile apps.
I lead end-to-end UX/UI design processes, develop design systems, and train staff on CMS platforms and UX best practices. I collaborate with faculty, marketing, and development teams to deliver accessible, cohesive experiences and a consistent visual language across products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
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Intermediate
Language
Hebrew (modern)
Fluent
English
Fluent
Work Experience
Head of UX/UI Designer at Academic Institution
January 1, 2024 - PresentLed UX/UI for academic platform with focus on accessibility and consistency. Develop design system and trained staff on CMS platforms and UX best practices (B2B, B2C). Led end-to-end UX/UI design processes for internal enterprise systems, content management systems, and faculty websites (B2B, B2C). Conducted user research, created wireframes, designed interactive UI screens and ensured accessibility compliance. Provided ongoing UX/UI consulting to faculty departments and the marketing team. Provided and designed UI graphic materials aligned with a consistent visual language.
Lead & Senior Web Designer | UX/UI Designer at Intersky Advertising Agency
January 1, 2020 - January 1, 2023Delivered UX/UI for digital products (B2B). Mentored junior designers and improved design workflows. Defined and designed complex digital products for private and business clients (B2B), from concept to final product. Held full responsibility for user experience and interface design, from ideation through development. Designed and developed responsive, legally compliant, accessible websites. Provided ongoing UX/UI consulting and maintenance for the client's websites. Mentored designers within the department and made extensive use of HTML/CSS.
Freelance UX/UI and Graphic Designer at Self-employed
January 1, 2019 - January 1, 2020Created branding, UX flows and responsive websites for small businesses (B2B, B2C). UX/UI design and user experience planning for applications: user research, wireframes and accessible mobile-optimized Elementor/WordPress websites for private and business clients (B2B, B2C). Created visual language and branding for digital products along with the design.
Education
ba at john bryce
January 1, 2019 - March 1, 2020UI & UX, Graphic Design for Web, Smartphones, and Print
UX Architect Course at UXER
January 1, 2025 - December 20, 2025UI & UX Design for Web, mobile, and Print at John Brice
January 1, 2019 - January 1, 2020MBA – Business Administration & HR at University of Haifa
January 1, 2012 - January 1, 2014M.A. – Comparative Literature at University of Haifa
January 1, 2002 - January 1, 2004B.A Hebrew Literature and Multi-Disciplinary Studies at University of Haifa
January 1, 1998 - January 1, 2001Graphic Design & Arts at Ort Kiryat Motzkin High School
January 1, 1990 - January 1, 1994Qualifications
adobe suite, figma
March 8, 2025 - March 8, 2025What Is Generative AI? (LinkedIn Learning)
January 1, 2025 - December 20, 2025UI Design Principles (Udemy)
January 1, 2024 - December 20, 2025Human Factors Engineering (Campus IL)
January 1, 2024 - December 20, 2025Design Thinking Masterclass (Udemy)
January 1, 2024 - December 20, 2025Figma UI UX Design Essentials (Udemy)
January 1, 2024 - December 20, 2025Adobe XD - User Experience Design Essentials - Adobe XD (UI UX Design) (Udemy)
January 1, 2021 - December 20, 2025Industry Experience
Education, Agriculture & Mining, Consumer Goods, Financial Services, Government, Life Sciences, Healthcare, Media & Entertainment, Real Estate & Construction, Professional Services, Travel & Hospitality, Computers & Electronics, Software & Internet
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