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Hi, I’m Sharwini Mahendra. I have 9 years of experience in content writing, copywriting, and digital marketing, and I specialise in end-to-end content strategy across LinkedIn, Instagram, Facebook, Twitter, and TikTok. At Azil Group, I oversee content creation, supervise junior execution, and drive brand identity through both organic and paid campaigns. My work covers SEO-optimised blog articles, Google Ads management, landing page design, and HubSpot newsletters, as well as lead-generation campaigns such as webinars, exhibitions, and LinkedIn ads. I’ve planned and delivered exhibition campaigns (booth design, marketing materials, follow-up communications, ROI analysis) while collaborating closely with sales to optimise the lead-to-client funnel. I thrive in fast-paced, collaborative environments where clarity and creativity connect with clients, partners, and audiences.…Hi, I’m Sharwini Mahendra. I have 9 years of experience in content writing, copywriting, and digital marketing, and I specialise in end-to-end content strategy across LinkedIn, Instagram, Facebook, Twitter, and TikTok. At Azil Group, I oversee content creation, supervise junior execution, and drive brand identity through both organic and paid campaigns. My work covers SEO-optimised blog articles, Google Ads management, landing page design, and HubSpot newsletters, as well as lead-generation campaigns such as webinars, exhibitions, and LinkedIn ads. I’ve planned and delivered exhibition campaigns (booth design, marketing materials, follow-up communications, ROI analysis) while collaborating closely with sales to optimise the lead-to-client funnel. I thrive in fast-paced, collaborative environments where clarity and creativity connect with clients, partners, and audiences.

Sharwini Mahendra

Content Creator, Social Media Manager, Brand Strategist, +2

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Hi, I’m Sharwini Mahendra. I have 9 years of experience in content writing, copywriting, and digital marketing, and I specialise in end-to-end content strategy across LinkedIn, Instagram, Facebook, Twitter, and TikTok. At Azil Group, I oversee content creation, supervise junior execution, and drive brand identity through both organic and paid campaigns. My work covers SEO-optimised blog articles, Google Ads management, landing page design, and HubSpot newsletters, as well as lead-generation campaigns such as webinars, exhibitions, and LinkedIn ads. I’ve planned and delivered exhibition campaigns (booth design, marketing materials, follow-up communications, ROI analysis) while collaborating closely with sales to optimise the lead-to-client funnel. I thrive in fast-paced, collaborative environments where clarity and creativity connect with clients, partners, and audiences.…Hi, I’m Sharwini Mahendra. I have 9 years of experience in content writing, copywriting, and digital marketing, and I specialise in end-to-end content strategy across LinkedIn, Instagram, Facebook, Twitter, and TikTok. At Azil Group, I oversee content creation, supervise junior execution, and drive brand identity through both organic and paid campaigns. My work covers SEO-optimised blog articles, Google Ads management, landing page design, and HubSpot newsletters, as well as lead-generation campaigns such as webinars, exhibitions, and LinkedIn ads. I’ve planned and delivered exhibition campaigns (booth design, marketing materials, follow-up communications, ROI analysis) while collaborating closely with sales to optimise the lead-to-client funnel. I thrive in fast-paced, collaborative environments where clarity and creativity connect with clients, partners, and audiences.

Available to hire

Hi, I’m Sharwini Mahendra. I have 9 years of experience in content writing, copywriting, and digital marketing, and I specialise in end-to-end content strategy across LinkedIn, Instagram, Facebook, Twitter, and TikTok. At Azil Group, I oversee content creation, supervise junior execution, and drive brand identity through both organic and paid campaigns.

My work covers SEO-optimised blog articles, Google Ads management, landing page design, and HubSpot newsletters, as well as lead-generation campaigns such as webinars, exhibitions, and LinkedIn ads. I’ve planned and delivered exhibition campaigns (booth design, marketing materials, follow-up communications, ROI analysis) while collaborating closely with sales to optimise the lead-to-client funnel. I thrive in fast-paced, collaborative environments where clarity and creativity connect with clients, partners, and audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Lead at Azil Group

June 1, 2024 - November 20, 2025

Developed and implemented monthly content calendars for social media to boost brand awareness and lead generation. Strategised and executed digital and physical marketing campaigns (paid ads on Instagram/LinkedIn, exhibitions such as SEA CARE 2025 & LAB Asia 2025, webinars, and partnerships). Led landing page optimization to improve user experience and conversions. Represented the company at industry events, nurtured relationships with key players, and oversaw rebranding, PR, and communications. Led budgeting and resource allocation for annual marketing plans.

Assistant Communications Manager at St. Giles, Southkey

November 30, 2023 - November 30, 2023

Conceptualised social media content, visual productions and copywriting. Launched and monitored ads via Meta Business Suite for optimal engagement and performance. Involved in marketing strategy proposals for hotel F&B outlets. Managed daily inquiries via the hotel website. Liaised with micro-influencers to boost the hotel’s social media presence. Maintained diplomatic relationships with potential and in-house guests to build brand awareness and loyalty.

Digital Operations Executive (Contract) at One15 Marina, Puteri Harbour

November 30, 2022 - November 30, 2022

Oversaw event planning, created and moderated content across the company’s social media platforms, and maintained relationships with members and non-members across social media.

Copywriter at People X, Bangsar South

November 30, 2022 - November 30, 2022

Familiarised with and executed SEO best practices via HubSpot. Collaborated with a digital marketer to craft weekly blog posts. Pitched and crafted monthly content for the company’s social channels and website. Worked closely with a graphic designer to produce visuals aligned with each message and value.

Copywriter / Content Writer (Freelance) at Various Companies & Agencies

April 1, 2016 - November 20, 2025

Pitch ideas aligned with brand presence, tone and values. Plan, create and moderate written content for social media channels and websites. Oversee internal written content for office use. Experience as in-house content writer with start-up digital and advertising agencies. Manage monthly content calendars for assigned accounts, closely coordinating with graphic designers and brand strategists.