SP

Shshank Pathak

Available to hire

Hi, I'm Shashank Pathak, a results-driven SEO expert with 11+ years of experience helping global brands grow organically.

About

Hi, I’m Shashank Pathak, a results-driven SEO expert with 11+ years of experience helping global brands grow organically. I specialize in keyword research, technical SEO, Core Web Vitals, and performance marketing to boost search visibility and ROI.

I’m passionate about leveraging AI-driven SEO tools and data insights to scale traffic, conversions, and brand authority. I craft data-driven strategies, build high-authority links, and collaborate across paid media to align SEO with business goals while staying ahead of search algorithms.

  • 12 years' experience
  • Joined September 2024

Industry experience

  • Other
  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment

Work experience· 7 roles

Digital Marketing Manager · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos

Dedicatedly work with agency client from Ireland. Maintain all Search networks, Display, App & Shopping Ads Campaigns for our clients. Worked on Amazon Seller Central for 2 clients (Product Listing and Optimization). Monitoring search results based on the Digital Marketing industry. Use Google data studio to create data analysis reports with many Data Sources. Reporting and monitoring Site traffic analysis. Off-Page & On-Page Optimization. Handling & Strategy plan in Social Media Platforms for clients on Facebook, Twitter, Pinterest, etc. Monthly Activity Reports Prepared in Excel, Doc, and Pdf. Analysis of business competitors and client websites. Monitors and analyze site performance and reviews tracking metrics. Keep pace with SEO, search engine, and internet marketing industry trends and updates. Digital Campaigns. Generation of new ideas and initiatives for the client's business project.

Digital Marketing Manager | SEO & PPC Specialist · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos

Spearheaded SEO and performance marketing for 50+ international clients; drove up to 300% organic traffic growth within 12 months; conducted technical SEO audits (Screaming Frog, SEMrush) improving crawlability and indexation by 35%; optimized on-page elements (titles, schema, content clusters) increasing CTR by 40% for high-intent keywords; led off-page campaigns, acquiring 150+ high-DA backlinks; managed Google Ads and Meta Ads campaigns with a combined monthly budget of £20K+, reducing CPA by 28% through A/B testing and audience refinement; built GA4 and Looker Studio dashboards for real-time SEO & PPC reporting; oversaw Amazon Seller Central optimization (listings, A+ content, keyword indexing) boosting product visibility by 60%; directed social media SEO strategies; mentored junior SEOs and content creators, improving team productivity by 25%.

Digital Marketing Manager | SEO & PPC Specialist · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos

Led SEO and digital marketing initiatives for 50+ international clients; achieved up to 300% organic traffic growth within 12 months. Conducted technical SEO audits (Screaming Frog, SEMrush) improving crawlability and indexation by 35%. Optimized on-page elements (titles, schema, content clusters) increasing CTR on high-intent keywords by 40%. Executed off-page campaigns, acquiring 150+ high-DA backlinks, enhancing domain authority and rankings. Managed Google Ads & Meta Ads with a combined monthly budget >£20K, reducing CPA by 28% via A/B testing and audience refinement. Built GA4 and Looker Studio dashboards for real-time reporting. Oversaw Amazon Seller Central optimization (listings, A+ content, keyword indexing), boosting product visibility by 60%. Directed social media SEO strategies (Facebook, LinkedIn, Pinterest), increasing engagement 50% YoY. Trained and mentored junior SEOs and content creators, improving team productivity by 25%.

Digital Marketing Manager | SEO & PPC Specialist · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos
Digital Marketing Manager · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos
Digital Marketing Manager · Dotsquares Pvt. LtdMar 2014 – Present · 12 yrs 9 mos
Digital Marketing Manager · Dotsquares Pvt. LtdMar 2014 – Jun 2024 · 10 yrs 4 mos

Education· 16

Post Graduate Program · Purdue University in Collaboration With IBM - Simplilearn Certified2023
B.Tech · R.C.E.R.T2020
Post Graduate Program · Purdue University in Collaboration With IBM - Simplilearn2023
B.Tech in Computer Science · R.C.E.R.T2020

Certifications and awards· 54

Post Graduate Program in Data Analytics2030 – 2025
Google Ads - Measurement Certification2030 – 2025
Google My Business2030 – 2025
Inbound Marketing Certified2030 – 2025

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