Available to hire
Hi, I’m Shashank Pathak, a results-driven SEO expert with 11+ years of experience helping global brands grow organically. I specialize in keyword research, technical SEO, Core Web Vitals, and performance marketing to boost search visibility and ROI.
I’m passionate about leveraging AI-driven SEO tools and data insights to scale traffic, conversions, and brand authority. I craft data-driven strategies, build high-authority links, and collaborate across paid media to align SEO with business goals while staying ahead of search algorithms.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Manager at Dotsquares Pvt. Ltd
March 1, 2014 - June 5, 2024Dedicatedly worked with agency clients from Ireland, managing all Search networks, Display, App & Shopping Ads Campaigns. Worked on Amazon Seller Central for product listing and optimization. Monitored search results based on the digital marketing industry. Created data analysis reports using Google Data Studio with multiple data sources. Reported and monitored site traffic analysis. Provided off-page and on-page optimization. Developed handling and strategy plans for social media platforms including Facebook, Twitter, Pinterest. Prepared monthly activity reports in Excel, Doc, and PDF formats. Analyzed business competitors and client websites. Monitored and analyzed site performance tracking metrics. Stayed updated with SEO, search engine, and internet marketing trends to update digital campaigns. Generated new ideas and initiatives for clients' business projects.
Digital Marketing Manager at Dotsquares Pvt. Ltd
March 1, 2014 - PresentWork closely with agency clients from Ireland managing various digital marketing campaigns including Search networks, Display, App, and Shopping Ads. Experience with Amazon Seller Central for product listing and optimization for two clients. Use Google Data Studio for data analysis reporting integrating multiple data sources. Responsible for site traffic analysis, on-page and off-page optimization, social media strategy and management on platforms like Facebook, Twitter, and Pinterest. Prepare detailed monthly activity reports and analyze competitors and client websites. Stay updated with SEO and internet marketing trends, generate innovative ideas, and monitor site performance and tracking metrics.
Digital Marketing Manager at Dotsquares Pvt. Ltd
March 1, 2014 - PresentWork dedicatedly with agency clients mainly from Ireland, managing search network, display, app and shopping ads campaigns. Worked on Amazon Seller Central for product listing and optimization for 2 clients. Monitored search results and industry trends, created data analysis reports using Google Data Studio from multiple data sources. Responsible for site traffic analysis, off-page and on-page SEO optimization, social media strategy and management for clients on platforms including Facebook, Twitter, and Pinterest. Prepared monthly activity reports, analyzed business competitors and client websites, monitored site performance and tracking metrics, and generated new business ideas and initiatives.
Digital Marketing Manager | SEO & PPC Specialist at Dotsquares Pvt. Ltd
March 1, 2014 - PresentDedicatedly work with agency client from Ireland. Spearheaded SEO strategies for 50+ international clients, achieving up to 300% organic traffic growth within 12 months. Implemented technical SEO audits (Screaming Frog, SEMrush) improving crawl ability and indexation by 35%. Optimized on-page elements (titles, schema, content clusters) that increased CTR by 40% across high-intent keywords. Executed off-page link-building campaigns, acquiring 150+ high-DA backlinks, improving domain authority and keyword rankings. Managed Google Ads & Meta Ads campaigns with a combined monthly budget of £20K+, reducing CPA by 28% through A/B testing and audience refinement. Built GA4 & Looker Studio dashboards for real-time SEO & PPC reporting, enhancing decision-making for clients. Oversaw Amazon Seller Central optimization (listings, A+ content, keyword indexing), boosting product visibility by 60%. Directed social media SEO strategies (Facebook, LinkedIn, Pinterest), increasing engagement rate by 50
Digital Marketing Manager | SEO & PPC Specialist at Dotsquares Pvt. Ltd
March 1, 2014 - PresentLed SEO and digital marketing initiatives for 50+ international clients; achieved up to 300% organic traffic growth within 12 months. Conducted technical SEO audits (Screaming Frog, SEMrush) improving crawlability and indexation by 35%. Optimized on-page elements (titles, schema, content clusters) increasing CTR on high-intent keywords by 40%. Executed off-page campaigns, acquiring 150+ high-DA backlinks, enhancing domain authority and rankings. Managed Google Ads & Meta Ads with a combined monthly budget >£20K, reducing CPA by 28% via A/B testing and audience refinement. Built GA4 and Looker Studio dashboards for real-time reporting. Oversaw Amazon Seller Central optimization (listings, A+ content, keyword indexing), boosting product visibility by 60%. Directed social media SEO strategies (Facebook, LinkedIn, Pinterest), increasing engagement 50% YoY. Trained and mentored junior SEOs and content creators, improving team productivity by 25%.
Digital Marketing Manager | SEO & PPC Specialist at Dotsquares Pvt. Ltd
March 1, 2014 - PresentSpearheaded SEO and performance marketing for 50+ international clients; drove up to 300% organic traffic growth within 12 months; conducted technical SEO audits (Screaming Frog, SEMrush) improving crawlability and indexation by 35%; optimized on-page elements (titles, schema, content clusters) increasing CTR by 40% for high-intent keywords; led off-page campaigns, acquiring 150+ high-DA backlinks; managed Google Ads and Meta Ads campaigns with a combined monthly budget of £20K+, reducing CPA by 28% through A/B testing and audience refinement; built GA4 and Looker Studio dashboards for real-time SEO & PPC reporting; oversaw Amazon Seller Central optimization (listings, A+ content, keyword indexing) boosting product visibility by 60%; directed social media SEO strategies; mentored junior SEOs and content creators, improving team productivity by 25%.
Digital Marketing Manager at Dotsquares Pvt. Ltd
March 1, 2014 - PresentDedicatedly work with agency client from Ireland. Maintain all Search networks, Display, App & Shopping Ads Campaigns for our clients. Worked on Amazon Seller Central for 2 clients (Product Listing and Optimization). Monitoring search results based on the Digital Marketing industry. Use Google data studio to create data analysis reports with many Data Sources. Reporting and monitoring Site traffic analysis. Off-Page & On-Page Optimization. Handling & Strategy plan in Social Media Platforms for clients on Facebook, Twitter, Pinterest, etc. Monthly Activity Reports Prepared in Excel, Doc, and Pdf. Analysis of business competitors and client websites. Monitors and analyze site performance and reviews tracking metrics. Keep pace with SEO, search engine, and internet marketing industry trends and updates. Digital Campaigns. Generation of new ideas and initiatives for the client's business project.
Education
Post Graduate Program at Purdue University in Collaboration With IBM - Simplilearn Certified
January 1, 2023 - December 31, 2023B.Tech at R.C.E.R.T
January 1, 2020 - December 31, 2020Post Graduate Program at Purdue University in Collaboration With IBM - Simplilearn
January 1, 2023 - December 31, 2023B.Tech in Computer Science at R.C.E.R.T
January 1, 2020 - December 31, 2020Post Graduate Program at Purdue University in Collaboration With IBM - Simplilearn
January 1, 2023 - December 31, 2023B.Tech Computer Science at R.C.E.R.T
January 1, 2020 - December 31, 2020Post Graduate Program – Data Analytics at Purdue University (with IBM & Simplilearn)
January 11, 2030 - January 1, 2023B.Tech – Computer Science at Regional College of Engineering, Research & Technology, Jaipur, Rajasthan, India ( Rajasthan Technical University, Kota )
January 11, 2030 - January 1, 2020Post Graduate Program – Data Analytics at Purdue University (with IBM & Simplilearn)
January 1, 2023 - January 1, 2023B.Tech – Computer Science at Regional College of Engineering, Research & Techology, Jaipur, Rajasthan, India ( Rajasthan Technical University, Kota )
January 1, 2020 - January 1, 2020Post Graduate Program – Data Analytics at Purdue University (with IBM & Simplilearn)
January 1, 2023 - January 1, 2023B.Tech – Computer Science at Regional College of Engineering, Research & Technology, Jaipur, Rajasthan, India ( Rajasthan Technical University, Kota )
January 1, 2020 - January 1, 2020Post Graduate Program in Data Analytics at Purdue University in Collaboration With IBM - Simplilearn
January 1, 2023 - October 8, 2025B.Tech in Computer Science at R.C.E.R.T
January 11, 2030 - January 1, 2020Post Graduate Program – Data Analytics at Purdue University (with IBM & Simplilearn)
January 1, 2023 - April 14, 2026B.Tech – Computer Science at Regional College of Engineering, Research & Technology, Jaipur, Rajasthan, India (Rajasthan Technical University, Kota)
January 11, 2030 - January 1, 2020Qualifications
Post Graduate Program in Data Analytics
January 11, 2030 - July 6, 2025Google Ads - Measurement Certification
January 11, 2030 - July 6, 2025Google My Business
January 11, 2030 - July 6, 2025Inbound Marketing Certified
January 11, 2030 - July 6, 2025Prepare Data For Exploration
January 11, 2030 - July 6, 2025Ask Questions to Make Data-Driven Decisions
January 11, 2030 - July 6, 2025Digital Skills: Digital Marketing
January 11, 2030 - July 6, 2025Post Graduate Program in Data Analytics
January 11, 2030 - August 8, 2025Google Ads - Measurement Certification
January 11, 2030 - August 8, 2025Google My Business
January 11, 2030 - August 8, 2025Inbound Marketing Certified
January 11, 2030 - August 8, 2025Prepare Data For Exploration
January 11, 2030 - August 8, 2025Ask Questions to Make Data-Driven Decisions
January 11, 2030 - August 8, 2025Digital Skills: Digital Marketing
January 11, 2030 - August 8, 2025Post Graduate Program in Data Analytics
January 11, 2030 - September 1, 2025Google Ads - Measurement Certification
January 11, 2030 - September 1, 2025Google My Business
January 11, 2030 - September 1, 2025Inbound Marketing Certified
January 11, 2030 - September 1, 2025Prepare Data For Exploration
January 11, 2030 - September 1, 2025Ask Questions to Make Data-Driven Decisions
January 11, 2030 - September 1, 2025Digital Skills: Digital Marketing
January 11, 2030 - September 1, 2025Google Ads – Measurement Certification
January 11, 2030 - October 8, 2025Google My Business Certified
January 11, 2030 - October 8, 2025HubSpot Inbound Marketing Certified
January 11, 2030 - October 8, 2025Tableau Training & Data Visualization
January 11, 2030 - October 8, 2025SEO & Analytics: Prepare Data for Exploration, GA4 Advanced Analytics
January 11, 2030 - October 8, 2025Programming Foundations: Python, R for Data Science
January 11, 2030 - October 8, 2025Generative AI Foundations Certificate
January 11, 2030 - October 8, 2025Google Ads – Measurement Certification
January 11, 2030 - October 8, 2025Google My Business Certified
January 11, 2030 - October 8, 2025HubSpot Inbound Marketing Certified
January 11, 2030 - October 8, 2025Tableau Training & Data Visualization
January 11, 2030 - October 8, 2025GA4 Advanced Analytics
January 11, 2030 - October 8, 2025Generative AI Foundations Certificate
January 11, 2030 - October 8, 2025Programming Foundations: Python, R for Data Science
January 11, 2030 - October 8, 2025Google Ads – Measurement Certification
January 11, 2030 - October 8, 2025Google My Business Certified
January 11, 2030 - October 8, 2025HubSpot Inbound Marketing Certified
January 11, 2030 - October 8, 2025Tableau Training & Data Visualization
January 11, 2030 - October 8, 2025GA4 Advanced Analytics
January 11, 2030 - October 8, 2025Generative AI Foundations Certificate
January 11, 2030 - October 8, 2025Google Ads - Measurement Certification
January 11, 2030 - October 8, 2025Google My Business
January 11, 2030 - October 8, 2025Inbound Marketing Certified
January 11, 2030 - October 8, 2025Prepare Data For Exploration
January 11, 2030 - October 8, 2025Ask Questions to Make Data-Driven Decisions
January 11, 2030 - October 8, 2025Digital Skills: Digital Marketing
January 11, 2030 - October 8, 2025Google Ads – Measurement Certification
January 11, 2030 - April 14, 2026Google My Business Certified
January 11, 2030 - April 14, 2026HubSpot Inbound Marketing Certified
January 11, 2030 - April 14, 2026Tableau Training & Data Visualization
January 11, 2030 - April 14, 2026SEO & Analytics: Prepare Data for Exploration, GA4 Advanced Analytics
January 11, 2030 - April 14, 2026Programming Foundations: Python, R for Data Science
January 11, 2030 - April 14, 2026Generative AI Foundations Certificate
January 11, 2030 - April 14, 2026Industry Experience
Other, Professional Services, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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