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Hi, I'm Shathyan, and I could be the ideal candidate for this role based on my extensive 9+ years of experience and proven track record in growth and performance marketing within the startup ecosystem. Over the years, I’ve specialised in driving user acquisition, retention, and engagement, leveraging both organic and paid marketing strategies to achieve remarkable outcomes. My approach is data-driven and user-centred, focusing on understanding the unique needs and behaviours of the target audience to craft tailored marketing campaigns. Previously, I’ve had the opportunity to work with innovative Apps like Loco (Live Game Streaming), and startups such as Viva Video ( Video Editing App ), VidStatus ( Short video content App ), Starmerx (Cross-border e-commerce ), etc. I’ve consistently achieved significant KPI improvements, reducing acquisition costs while increasing user lifetime value. My efforts have not only led to exponential user base growth but also fostered strong, engaged communities around the products I’ve worked with. LinkedIn - _Website not available. Sign in: https://www.twine.net/signup_ Please check and let me know your thoughts. Thanks…Hi, I'm Shathyan, and I could be the ideal candidate for this role based on my extensive 9+ years of experience and proven track record in growth and performance marketing within the startup ecosystem. Over the years, I’ve specialised in driving user acquisition, retention, and engagement, leveraging both organic and paid marketing strategies to achieve remarkable outcomes. My approach is data-driven and user-centred, focusing on understanding the unique needs and behaviours of the target audience to craft tailored marketing campaigns. Previously, I’ve had the opportunity to work with innovative Apps like Loco (Live Game Streaming), and startups such as Viva Video ( Video Editing App ), VidStatus ( Short video content App ), Starmerx (Cross-border e-commerce ), etc. I’ve consistently achieved significant KPI improvements, reducing acquisition costs while increasing user lifetime value. My efforts have not only led to exponential user base growth but also fostered strong, engaged communities around the products I’ve worked with. LinkedIn - _Website not available. Sign in: https://www.twine.net/signup_ Please check and let me know your thoughts. Thanks

Shathyan Raja Bangalore

Growth Marketer, Marketing Strategist, Brand Strategist, +7

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Hi, I'm Shathyan, and I could be the ideal candidate for this role based on my extensive 9+ years of experience and proven track record in growth and performance marketing within the startup ecosystem. Over the years, I’ve specialised in driving user acquisition, retention, and engagement, leveraging both organic and paid marketing strategies to achieve remarkable outcomes. My approach is data-driven and user-centred, focusing on understanding the unique needs and behaviours of the target audience to craft tailored marketing campaigns. Previously, I’ve had the opportunity to work with innovative Apps like Loco (Live Game Streaming), and startups such as Viva Video ( Video Editing App ), VidStatus ( Short video content App ), Starmerx (Cross-border e-commerce ), etc. I’ve consistently achieved significant KPI improvements, reducing acquisition costs while increasing user lifetime value. My efforts have not only led to exponential user base growth but also fostered strong, engaged communities around the products I’ve worked with. LinkedIn - _Website not available. Sign in: https://www.twine.net/signup_ Please check and let me know your thoughts. Thanks…Hi, I'm Shathyan, and I could be the ideal candidate for this role based on my extensive 9+ years of experience and proven track record in growth and performance marketing within the startup ecosystem. Over the years, I’ve specialised in driving user acquisition, retention, and engagement, leveraging both organic and paid marketing strategies to achieve remarkable outcomes. My approach is data-driven and user-centred, focusing on understanding the unique needs and behaviours of the target audience to craft tailored marketing campaigns. Previously, I’ve had the opportunity to work with innovative Apps like Loco (Live Game Streaming), and startups such as Viva Video ( Video Editing App ), VidStatus ( Short video content App ), Starmerx (Cross-border e-commerce ), etc. I’ve consistently achieved significant KPI improvements, reducing acquisition costs while increasing user lifetime value. My efforts have not only led to exponential user base growth but also fostered strong, engaged communities around the products I’ve worked with. LinkedIn - _Website not available. Sign in: https://www.twine.net/signup_ Please check and let me know your thoughts. Thanks

Available to hire

India

Hi,

I’m Shathyan, and I could be the ideal candidate for this role based on my extensive 9+ years of experience and proven track record in growth and performance marketing within the startup ecosystem. Over the years, I’ve specialised in driving user acquisition, retention, and engagement, leveraging both organic and paid marketing strategies to achieve remarkable outcomes.

My approach is data-driven and user-centred, focusing on understanding the unique needs and behaviours of the target audience to craft tailored marketing campaigns.

Previously, I’ve had the opportunity to work with innovative Apps like Loco (Live Game Streaming), and startups such as Viva Video ( Video Editing App ), VidStatus ( Short video content App ), Starmerx (Cross-border e-commerce ), etc.

I’ve consistently achieved significant KPI improvements, reducing acquisition costs while increasing user lifetime value. My efforts have not only led to exponential user base growth but also fostered strong, engaged communities around the products I’ve worked with.

LinkedIn - Website not available. Sign in: https://www.twine.net/signup

Please check and let me know your thoughts.

Thanks

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Growth at Awatown

March 1, 2024 - Present

Spearheading end-to-end seller and buyer acquisition strategies, aligning growth objectives with product and business goals to drive platform expansion and marketplace liquidity. Leading brand-building through strategic content marketing, SEO-optimized blogs, PR placements, and paid media to enhance visibility, credibility, and top-of-funnel growth. Driving and optimizing performance marketing campaigns across Meta, Google, and TikTok with A/B testing, audience segmentation, and budget reallocation to maximize ROI and user growth. Designing and executing community engagement strategies to deepen buyer relationships and brand affinity. Managing cross-platform paid acquisition campaigns, exploring emerging channels and creatives to improve reach, reduce CAC, and boost acquisition quality. Championing a data-driven growth culture, using analytics to inform strategy, measure effectiveness, identify optimization opportunities, and support decision-making at scale.

Senior Digital Marketing Manager at Loco

December 1, 2023 - October 19, 2025

Led performance marketing and product growth across India, Southeast Asia (SEA), and MENA for multiple product lines: Loco, Loco Studio, Bull Bash, Loco Legends. Orchestrated user acquisition campaigns across Google, Meta, OEMs, and affiliates; managed retargeting and activation campaigns; oversaw 30+ affiliate partners; implemented fraud-detection measures to curb waste and fraud. Drove CAC optimization and LTV-driven growth across high-priority markets.

Sr. Digital Marketing Manager at Starmerx Co. Ltd.

August 1, 2020 - October 19, 2025

Developed and executed digital marketing strategies for user acquisition, growth, and retention across Google Display Network, YouTube Ads, Paid Search, Twitter, Facebook, Snapchat, Email, Apps, Organic Search, and Affiliates. Implemented on-page SEO strategies and optimized e-commerce funnels to improve conversion rates. Achievements included reducing Google search ads CAC by 37% and lowering CPS by 23% through funnel optimization from ad impressions to conversion.

Head of User Acquisition - Digital Marketing at Viva Video / VidStatus (QuVideo)

August 1, 2019 - October 19, 2025

Led growth and acquisition across India and emerging markets for VivaVideo (video editing app) and VidStatus (short video sharing). Directed digital marketing across Google, Facebook, video networks, and programmatic channels; built out retargeting and lifecycle campaigns; managed in-house, affiliate, OEM, DV360, native, and data-provider initiatives. Instrumental in scaling installs and driving creator-focused growth in vernacular markets.

Founding Member - Marketing at ForeverShop

October 1, 2017 - October 19, 2025

Drove business and user growth for a social commerce startup; managed product development, operations, and customer relationships; built the social audience and direct product promotions; contributed to business development efforts.

Digital Marketing - Head at Proven Logic

July 1, 2016 - October 19, 2025

Drove digital marketing, sales planning, and growth initiatives across SEM, Display, YouTube, email, and affiliates. Implemented programmatic SEO for 500+ product pages; optimized landing pages to improve onboarding and conversion; elevated overall trackable metrics and lowered CAC.

Co-Founder at Wood Chunk

May 1, 2014 - October 19, 2025

Launched an e-commerce furniture site; oversaw end-to-end product management and website operations; improved search engine ranking and social media marketing; achieved increased web traffic and targeted leads.

Head of Growth at Awatown

March 1, 2024 - October 30, 2025

Led end-to-end management and optimization of multi-channel paid media, including Google Ads, leveraging A/B testing, audience segmentation, and data-driven budget reallocation to achieve a 45% increase in new user acquisition and a 42% ROAS boost within two quarters. Implemented conversion-optimization strategies that reduced CAC from ₹278 to ₹191 and shortened time-to-first-listing from 11 to 3 days, contributing to higher GMV. Directed ongoing performance monitoring with advanced analytics, tracking KPIs across branded search, direct/organic traffic, and referrals to guide brand-building and performance marketing. Collaborated cross-functionally to test and scale emerging paid channels (including VR placements and Reddit), delivering 37% expansion in reach and 1.5x AOV cohorts while keeping CAC competitive.

Senior Digital Marketing Manager at Loco

December 1, 2023 - December 1, 2023

Led end-to-end management of multi-channel paid media, including Google Ads, Facebook, and programmatic buying; used data-driven budget reallocation and audience segmentation to achieve a 45% increase in new user acquisition and 42% ROAS within two quarters. Drove CAC reduction from ₹278 to ₹191, reduced time-to-listing, and improved GMV 3.2x QoQ. Implemented continuous performance monitoring with KPIs across branded and direct traffic, resulting in 3x organic traffic and 88% growth in branded search. Collaborated cross-functionally to test and scale emerging paid channels (VR placements, Reddit), expanding reach 37% and lowering CAC vs established channels.

Sr. Digital Marketing Manager at Starmerx Co. Ltd.

August 1, 2020 - August 1, 2020

Reduced Google search ads CAC by 37% within two months through campaign restructuring and ongoing performance data analysis. Drove revenue growth by increasing product detail page to cart conversions by ~26% and cart to purchase conversions by ~12%, yielding a net conversion-rate uplift of ~19% and monthly revenue uplift of ~24%. Reduced ad spend by ~11% by reallocating 15% of the budget to organic and content channels with lower CAC, improving contribution margins by ~6 percentage points. Implemented HubSpot with UTM tracking, lead scoring, GA4 events, and Looker dashboards for real-time marketing analysis and lead-quality assessment.

Head of User Acquisition - Digital Marketing at Viva Video (QuVideo)

August 1, 2019 - August 1, 2019

Scaled Viva Status from 0 to 50M+ installs in 2 years across India and SEA, leveraging Google UAC and cross-channel campaigns for industry-leading growth. Engineered LT V-focused audience segmentation in Google UAC and Meta, boosting premium adoption by 31%, reducing churn 12%, and accelerating payback from 90 to 58 days. Directed A/B tests of store assets and synchronized ad creatives, raising Android CVR by 13% and iOS by 8%, while lowering CPI in targeted markets.

Founding Member - Marketing at ForeverShop

October 1, 2017 - October 1, 2017

Grew social audience to 600,000 and drove ~28% of site sessions via targeted digital campaigns, increasing email capture rate by 3.1x through engagement-focused audience strategies. Launched a 48-hour creator box campaign resulting in ~3.4x day-of revenue and ~22% net-new buyers, showcasing conversion-focused marketing.

Digital Marketing - Head at Proven Logic

July 1, 2016 - July 1, 2016

Scaled monthly marketing qualified leads from ~250 to 700+ and drove subscription revenue to ~$300k/month through strategic campaign reallocation, targeted Google Ads optimization, and rigorous landing page A/B testing. Decreased Marketing CAC by ~18% by optimizing SEM, Display, and Discovery campaigns, and shutting down low-yield campaigns with no loss of pipeline volume. Improved landing page conversion rates by ~15% by A/B testing form length reduction and embedding direct scheduling, raising SQL conversions by ~28% and decreasing time-to-call by ~42%. Implemented HubSpot with UTM, advanced lead scoring, GA4 event tracking, and Looker dashboards for real-time marketing analysis and lead-quality assessments.

Co-Founder at Wood Chunk

May 1, 2014 - May 1, 2014

Drove organic website sessions from ~6,000 to ~18,000 per month and increased monthly orders from ~80 to ~210 within five months by optimizing on-site content, SEO, and conversion-focused transparency features. Grew email list from 0 to 2,400 subscribers and improved inquiry-to-order rate from ~7% to ~12% through content upgrades, educational nurture flows, and enhanced post-purchase customer transparency.

Senior Digital Marketing Manager at Loco

September 1, 2020 - December 1, 2023

Drove multi-region user acquisition across India, SEA, and MEN A for 3 years, improving CAC-LTV and CTR, while scaling campaigns across Meta, Google, TikTok, YouTube, and other channels. Managed INR 2.5–3 Cr/month budget, shifted spend to top LT V cohorts, and expanded affiliate partnerships to reduce CAC and fraud while boosting engagement and retention.

Sr. Digital Marketing Manager at Starmerx Co. Ltd.

August 1, 2019 - August 1, 2020

Scaled SEO-driven organic growth, increasing sessions to ~120k/mo and elevating top keywords and organic revenue share. Restructured Google Search campaigns to cut CAC by 37%, improved native channels CPS, and drove e-commerce funnel optimization to lift conversions and monthly revenue by ~24%.

Head of User Acquisition - Digital Marketing at Viva Video (QuVideo)

October 1, 2017 - August 1, 2019

Scaled Vid Status installs to 50M+ across India and SEA via data-driven, multi-channel campaigns; boosted retention through lifecycle triggers, language/device-tier customization, and premium propensity targeting. Led a high-impact ASO experiment boosting CVR across Android and iOS and reduced CPI, driving organic install growth.

Founding Member - Marketing at ForeverShop

August 1, 2016 - October 1, 2017

Launched micro-UGC and referral campaigns, acquiring 10k+ active users in three months and building a social audience contributing to site sessions. Orchestrated co-branded promotions and limited-time offers, driving revenue lift, new user growth, and repeat purchases.

Head of Digital Marketing at Proven Logic

June 1, 2014 - July 1, 2016

Increased landing page conversions by ~15% via user onboarding improvements and A/B testing; raised SQL conversions by ~28% and reduced time-to-call by ~42%. Reduced CAC by ~18% through SEM, Display, and Discovery optimizations while preserving volume.

Co-Founder at Wood Chunk

January 1, 2013 - May 1, 2014

Scaled organic growth to increase monthly sessions from ~6,000 to ~18,000 and orders from ~80 to ~210 within five months through on-page SEO, content marketing, and social engagement without paid ads. Built an email list from zero to 2,400+ via content upgrades, increasing inquiry-to-order conversions.

Digital Marketing - Head at Proven Logic

June 1, 2014 - July 1, 2016

Scaled qualified MQLs and subscriptions by optimizing landing pages, embedding automated scheduling, and leveraging advanced lead scoring; reduced CAC via SEM, display, and content/SEO optimization while coordinating cross-functional reviews to accelerate revenue impact.

Sr. Digital Marketing Manager at Loco

September 1, 2020 - December 31, 2023

Directed growth marketing for India’s leading live game streaming platform; launched lifecycle campaigns, expanded organic and paid channels, and improved CAC-to-LTV through data-driven budgeting and creative optimization.

Sr. Digital Marketing Manager at Stermerx Co. Ltd.

August 1, 2019 - August 1, 2020

Scaled SEO templates country×category; grew organic sessions from ~0 to ~12k/month and boosted organic revenue share from 18% to 33%, ranking 300+ keywords in top 10. Reduced Google Search Ads CAC by 37% in two months through advanced restructuring and strategic channel allocation. Optimized e-commerce funnels, increasing PDP-to-cart by ~26% and cart-to-purchase by ~12%, driving monthly revenue growth.

Founder Member - Marketing at ForeverShop

August 1, 2016 - October 1, 2017

Launched acquisition and referral campaigns leveraging micro-UGC and creator audiences; scaled user base to 10,000+ active users in 3 months; achieved a 3.4x revenue spike during creator box activations. Developed and executed co-branded influencer drops and limited-time replenishment promos, growing social audience to 600,000 and increasing repeat purchases by 17%.

Head - Digital Marketing at Proven Logic

June 1, 2014 - July 1, 2016

Scaled monthly MQLs from ~250 to 700+, driving subscription revenue to a peak of ~$300k/month via high-impact digital marketing and paid initiatives. Reduced CAC by ~18% by executing advanced analytics to shut down low-yield campaigns and reallocate budget to higher-performing channels.