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I’m a Product & Brand Designer specializing in customized packaging, with a background in Digital Media Arts and an MA in Service Design. I design end-to-end packaging solutions tailored to each client’s brand identity, product requirements, and marketing goals — transforming ideas into functional, visually compelling results. I’ve led international projects for brands such as Vibram, Bershka, Max Mara, Tod’s, and others, guiding the full workflow from concept to production. My work spans material research, prototype development, aesthetic refinement, and close collaboration with suppliers to ensure quality, feasibility, and timely delivery.…I’m a Product & Brand Designer specializing in customized packaging, with a background in Digital Media Arts and an MA in Service Design. I design end-to-end packaging solutions tailored to each client’s brand identity, product requirements, and marketing goals — transforming ideas into functional, visually compelling results. I’ve led international projects for brands such as Vibram, Bershka, Max Mara, Tod’s, and others, guiding the full workflow from concept to production. My work spans material research, prototype development, aesthetic refinement, and close collaboration with suppliers to ensure quality, feasibility, and timely delivery.

Gio

Product Designer, Designer, UX Designer, +3

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I’m a Product & Brand Designer specializing in customized packaging, with a background in Digital Media Arts and an MA in Service Design. I design end-to-end packaging solutions tailored to each client’s brand identity, product requirements, and marketing goals — transforming ideas into functional, visually compelling results. I’ve led international projects for brands such as Vibram, Bershka, Max Mara, Tod’s, and others, guiding the full workflow from concept to production. My work spans material research, prototype development, aesthetic refinement, and close collaboration with suppliers to ensure quality, feasibility, and timely delivery.…I’m a Product & Brand Designer specializing in customized packaging, with a background in Digital Media Arts and an MA in Service Design. I design end-to-end packaging solutions tailored to each client’s brand identity, product requirements, and marketing goals — transforming ideas into functional, visually compelling results. I’ve led international projects for brands such as Vibram, Bershka, Max Mara, Tod’s, and others, guiding the full workflow from concept to production. My work spans material research, prototype development, aesthetic refinement, and close collaboration with suppliers to ensure quality, feasibility, and timely delivery.

Available to hire

I’m a Product & Brand Designer specializing in customized packaging, with a background in Digital Media Arts and an MA in Service Design. I design end-to-end packaging solutions tailored to each client’s brand identity, product requirements, and marketing goals — transforming ideas into functional, visually compelling results.
I’ve led international projects for brands such as Vibram, Bershka, Max Mara, Tod’s, and others, guiding the full workflow from concept to production. My work spans material research, prototype development, aesthetic refinement, and close collaboration with suppliers to ensure quality, feasibility, and timely delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Chinese

Fluent

Italian

Beginner

Japanese

Beginner

Work Experience

Product Manager at Woodie Milano

September 1, 2023 - Present

Lead the end-to-end design and product experience for Woodie Milano's website and digital products, from early discovery to polished delivery. Collaborated with Product, Marketing, and Engineering teams to define design solutions that balance user needs and business objectives. Led material selection, ensuring optimal quality and sustainability, relevant for CMF design. Built and maintained a comprehensive design system across web and mobile platforms. Mentored a design intern and championed user-centered, data-informed design practices. Oversaw the digital product portfolio including strategy, feature prioritization, and continuous improvement of user experience.

Designer (Intern) at Woodie Milano

June 1, 2023 - August 31, 2023

Redefined the charging experience for customers by conducting user research and testing, applying a user-centered design approach similar to UX projects. Contributed to website redesign, enhancing navigation and interaction features, boosting user engagement by 20%.

Lead of New Media Operation at CarDesignPics

May 1, 2021 - October 31, 2022

Led content creation for a design-focused automotive platform, curating materials that highlight cutting-edge automotive design trends. Conducted user research and implemented data-driven strategies to enhance audience interaction, growing the community by 30%.

New Media Operation Intern at RAC Design Studio

May 1, 2021 - October 31, 2022

Operated [Interaction Design Station], developing targeted content around interaction design principles. Planned and executed large-scale online events, focusing on design innovation and creativity, attracting over 6,000 participants.

Product Designer at Nanjing Yunque Culture Media Co., Ltd.

October 1, 2018 - February 1, 2019

Designed over 10 cultural products, with an emphasis on logo extension, packaging, and material selection, applicable to CMF roles. Conducted research to ensure product-market alignment and user satisfaction.

Post-Production Intern at ImbaTV

May 1, 2021 - October 31, 2022

Spearheaded program production and editing for DOTA2 esports content, managing video design, animation, and special effects to ensure high production standards. Directed live broadcasts and field control for esports events, including the 2019 CAC International Competition, enhancing real-time viewer engagement. Successfully completed independent design and editing tasks that contributed to a 20% increase in viewer retention, elevating ImbaTV’s standing in esports broadcasting.

Product branding and logistic specialist at Movopack

December 9, 2025 - Present

Create design and development of custom packaging solutions tailored to diverse client needs, from concept to production. Translated brand identity, product requirements, and marketing goals into functional, visually compelling packaging across multiple materials and formats. Collaborated closely with clients and internal teams to define specifications, create prototypes, refine aesthetics, and ensure high-quality execution. Managed multiple international projects with brands such as Vibram, Bershka, Max Mara, Tod’s and others, delivering packaging that aligned with brand standards and enhanced customer experience. Conducted material research and evaluated production feasibility to balance design intention, cost efficiency, and sustainability considerations. Coordinated with manufacturers, printers, and suppliers to ensure accurate sampling, timely delivery, and quality control throughout the production process. Supported branding and visual communication through mockups, presentations, and clear documentation for client approvals.