Hi, I'm Shawn Desmond, a passionate producer leading content strategy, leadership, and innovation in the New York City metro area. With over a decade of experience, I’ve steered productions from pre-production through post-production, delivering award-winning content for MLB/NHL Network, NBC Sports, Peloton, and beyond. I’m a collaborative leader who builds high-performing teams, optimizes workflows, and creates engaging social media content that boosts viewership and audience engagement. I combine storytelling, strategic thinking, and hands-on production excellence to drive brand growth and impact.…

Shawn Desmond

Hi, I'm Shawn Desmond, a passionate producer leading content strategy, leadership, and innovation in the New York City metro area. With over a decade of experience, I’ve steered productions from pre-production through post-production, delivering award-winning content for MLB/NHL Network, NBC Sports, Peloton, and beyond. I’m a collaborative leader who builds high-performing teams, optimizes workflows, and creates engaging social media content that boosts viewership and audience engagement. I combine storytelling, strategic thinking, and hands-on production excellence to drive brand growth and impact.…

Available to hire

Hi, I’m Shawn Desmond, a passionate producer leading content strategy, leadership, and innovation in the New York City metro area. With over a decade of experience, I’ve steered productions from pre-production through post-production, delivering award-winning content for MLB/NHL Network, NBC Sports, Peloton, and beyond.

I’m a collaborative leader who builds high-performing teams, optimizes workflows, and creates engaging social media content that boosts viewership and audience engagement. I combine storytelling, strategic thinking, and hands-on production excellence to drive brand growth and impact.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Producer at Peloton Interactive
January 1, 2024 - October 7, 2025
Orchestrated and managed high-caliber talent across multiple productions, ensuring exceptional content delivery and performance. Collaborated with fellow producers to conceptualize compelling narratives. Pioneered innovative ideas and provided instrumental support for specialty productions to boost brand visibility and audience engagement. Directed planning, scheduling, and logistics for live productions, achieving seamless execution. Produced and edited content from productions and wrote social-media copy for instructors and company platforms. Implemented streamlined project workflows to elevate operational efficiency and output quality.
Founder / Digital Content Creator & Affiliate Marketer at Shawn Desmond
December 31, 2023 - Present
Founded a digital content brand focused on high-ticket affiliate sales and AI-powered content automation. Grew Instagram audience from 0 to 20,000+ followers in 6 months through short-form video, story engagement, and DM outreach. Created and executed a lead-generation system using Reels, Story flows, and ManyChat automations delivering warm leads. Launched multiple digital products generating passive income and viral reach, leveraging storytelling and personal branding to build trust and convert followers into customers. Implemented SEO and viral content strategies to scale reach and revenue while automating processes for time freedom.
Content Project Manager at NBC Sports Group
January 1, 2021 - October 7, 2025
Managed day-to-day operations and strategic communications for high-profile projects (NASCAR Cup Series, IndyCar Series, French Open). Led a design team to ensure timely, high-quality content. Planned and executed short- and long-term projects, including briefs, budgets, and scheduling. Fostered robust communications between internal teams and external partners to keep initiatives on track and within budget. Collaborated across Production, Editorial, Creative Direction, Graphic Design, and Marketing to develop innovative content and show packages. Monitored deliverables and ensured licensing compliance and quality standards.
Broadcast Associate at MLB Network
January 1, 2016 - October 7, 2025
Supported production and broadcast operations, coordinating with teams to ensure smooth live and recorded productions and contributing to on-air content.
Associate Producer at MLB / NHL Network
January 1, 2016 - October 7, 2025
Led a diverse, cross-functional team through the full production lifecycle for studio and remote productions, including video and graphics production, scriptwriting, sound design, and talent management. Orchestrated the delivery of high-quality live show productions, meeting deadlines in collaboration with directors, producers, studio operations, and programming. Curated video content, graphics, shot sheets, call sheets, and pre- & post-production outlines, contributing to viewer engagement for short and long-form content and social media. Produced guest segments and on-air interviews, and provided creative direction and feedback on production pitches to shape the creative vision.
Digital Media Assistant at MLB Advanced Media L.P
May 6, 2012 - March 6, 2014

Education

Bachelor of Arts, Communications at University of Tampa - Tampa, FL
January 11, 2030 - October 8, 2025

Qualifications

Professional Certified Marketer
January 11, 2030 - October 7, 2025
Certified Digital Marketing Professional
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level