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Creative content marketing strategist and social media manager with experience developing high-impact visual campaigns for celebrities, entertainment brands, athletes, and public figures. Skilled in content strategy, social media management, photography, video production, brand storytelling, and digital marketing. Proven ability to create engaging multimedia content that increases audience engagement, strengthens brand identity, and supports marketing initiatives across multiple platforms.…Creative content marketing strategist and social media manager with experience developing high-impact visual campaigns for celebrities, entertainment brands, athletes, and public figures. Skilled in content strategy, social media management, photography, video production, brand storytelling, and digital marketing. Proven ability to create engaging multimedia content that increases audience engagement, strengthens brand identity, and supports marketing initiatives across multiple platforms.

Shawn McCray

Social Media Manager, Content Strategist, Digital Marketer, +2

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Creative content marketing strategist and social media manager with experience developing high-impact visual campaigns for celebrities, entertainment brands, athletes, and public figures. Skilled in content strategy, social media management, photography, video production, brand storytelling, and digital marketing. Proven ability to create engaging multimedia content that increases audience engagement, strengthens brand identity, and supports marketing initiatives across multiple platforms.…Creative content marketing strategist and social media manager with experience developing high-impact visual campaigns for celebrities, entertainment brands, athletes, and public figures. Skilled in content strategy, social media management, photography, video production, brand storytelling, and digital marketing. Proven ability to create engaging multimedia content that increases audience engagement, strengthens brand identity, and supports marketing initiatives across multiple platforms.

Available to hire

Creative content marketing strategist and social media manager with experience developing high-impact visual campaigns for celebrities, entertainment brands, athletes, and public figures. Skilled in content strategy, social media management, photography, video production, brand storytelling, and digital marketing.

Proven ability to create engaging multimedia content that increases audience engagement, strengthens brand identity, and supports marketing initiatives across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Creative Content Marketing Strategist and Social Media Manager at Shawn McCray Studios LLC.

January 1, 2016 - Present

Develop comprehensive social media strategies for artists, athletes, brands, and entertainment personalities. Produce photo and video content optimized for Instagram, TikTok, Facebook, and YouTube. Plan and execute marketing campaigns that strengthen brand awareness and audience engagement. Manage end-to-end content production—from creative concept through editing and public release. Cover major entertainment events including concerts, fashion shows, celebrity appearances, and brand activations. Collaborate with publicists, talent managers, and marketing teams to deliver promotional assets on tight deadlines. Create branded visual content that supports sponsorship campaigns and digital advertising initiatives, while maintaining consistent brand identity across multiple social media platforms.