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Hi there, I’m Shawn Santiago. I’m a remote Front-End and Shopify developer based in Canada, with 8+ years of experience improving e-commerce performance, building scalable storefronts, and connecting CRO, performance, and reusable frameworks to measurable business outcomes. I thrive on collaborating with cross-functional teams to deliver fast, reliable front-end experiences that convert. I enjoy translating business requirements into solid technical solutions, leading initiatives across add-to-cart, checkout, and revenue KPIs; I’ve shipped A/B tests that uplifted conversions, built reusable Shopify frameworks, and guided clients from discovery through deployment. When I’m not coding, I’m exploring new design patterns and sharing knowledge with teams to keep our storefronts performant and maintainable.…Hi there, I’m Shawn Santiago. I’m a remote Front-End and Shopify developer based in Canada, with 8+ years of experience improving e-commerce performance, building scalable storefronts, and connecting CRO, performance, and reusable frameworks to measurable business outcomes. I thrive on collaborating with cross-functional teams to deliver fast, reliable front-end experiences that convert. I enjoy translating business requirements into solid technical solutions, leading initiatives across add-to-cart, checkout, and revenue KPIs; I’ve shipped A/B tests that uplifted conversions, built reusable Shopify frameworks, and guided clients from discovery through deployment. When I’m not coding, I’m exploring new design patterns and sharing knowledge with teams to keep our storefronts performant and maintainable.

Shawn Santiago

Developer, eCommerce Developer, Front-End Developer, +4

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Hi there, I’m Shawn Santiago. I’m a remote Front-End and Shopify developer based in Canada, with 8+ years of experience improving e-commerce performance, building scalable storefronts, and connecting CRO, performance, and reusable frameworks to measurable business outcomes. I thrive on collaborating with cross-functional teams to deliver fast, reliable front-end experiences that convert. I enjoy translating business requirements into solid technical solutions, leading initiatives across add-to-cart, checkout, and revenue KPIs; I’ve shipped A/B tests that uplifted conversions, built reusable Shopify frameworks, and guided clients from discovery through deployment. When I’m not coding, I’m exploring new design patterns and sharing knowledge with teams to keep our storefronts performant and maintainable.…Hi there, I’m Shawn Santiago. I’m a remote Front-End and Shopify developer based in Canada, with 8+ years of experience improving e-commerce performance, building scalable storefronts, and connecting CRO, performance, and reusable frameworks to measurable business outcomes. I thrive on collaborating with cross-functional teams to deliver fast, reliable front-end experiences that convert. I enjoy translating business requirements into solid technical solutions, leading initiatives across add-to-cart, checkout, and revenue KPIs; I’ve shipped A/B tests that uplifted conversions, built reusable Shopify frameworks, and guided clients from discovery through deployment. When I’m not coding, I’m exploring new design patterns and sharing knowledge with teams to keep our storefronts performant and maintainable.

Available to hire

Hi there, I’m Shawn Santiago. I’m a remote Front-End and Shopify developer based in Canada, with 8+ years of experience improving e-commerce performance, building scalable storefronts, and connecting CRO, performance, and reusable frameworks to measurable business outcomes. I thrive on collaborating with cross-functional teams to deliver fast, reliable front-end experiences that convert.

I enjoy translating business requirements into solid technical solutions, leading initiatives across add-to-cart, checkout, and revenue KPIs; I’ve shipped A/B tests that uplifted conversions, built reusable Shopify frameworks, and guided clients from discovery through deployment. When I’m not coding, I’m exploring new design patterns and sharing knowledge with teams to keep our storefronts performant and maintainable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Shopify Developer at Apollo Scooters

March 1, 2023 - Present

Led Shopify development and CRO initiatives, owning bottom-of-funnel KPIs across add-to-cart, reach-out, and checkout, while aligning technical execution with revenue and merchandising goals. Drove an above-fold PDP redesign that lifted conversion rate by 14.9%, add-to-cart rate by 18.4%, and average order value by 112% against control. Delivered a peak-season storefront that grew conversion by 32%, add-to-cart by 58%, and checkout by 49% year-over-year, supporting a 287% revenue lift over the 72-hour campaign. Led a 60-day funnel audit that exposed bottlenecks inflating sessions (~54%), rebased true conversions, and surfaced top opportunities—mobile conversions 3.5x desktop and underperforming PDPs at a third of the catalog rate. Improved storefront performance by tracing INP regressions to core frontend code and reduced interaction latency toward sub-200ms targets, resolving 3,000+ dead-clicker issues from broken checkout and financing models.

Intermediate Web Developer at Little Rocket Inc.

August 1, 2018 - January 1, 2022

Developed and maintained custom Shopify storefronts for clients across a range of industries, building Liquid templates, reusable sections, and app integrations tailored to business needs. Created a reusable Shopify development framework adopted by the agency team, reducing new-storefront setup time. Led technical discovery and implementation discussions with clients, designers, project managers, and stakeholders to translate business requirements into scalable Shopify solutions.

Web Developer at Freelance & Full-Time

November 1, 2016 - January 1, 2018

Built and maintained WordPress websites, landing pages, and HTML display ads for agency and product-company environments. Developed front-end features using HTML, CSS, JavaScript and Vue.js while collaborating with designers, marketers, and product stakeholders. Supported SEO, analytics, and digital-marketing implementation, helping teams measure campaign performance and improve web presence.