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UX Designer specialising in complex, multi-user B2B platforms — with direct, proven experience designing enterprise EdTech portals serving 5 distinct user groups across 10,000+ users. I turn ambiguous workflows into structured, production-ready design systems and ship artifacts developers can implement directly. Strong track record in design-to-dev handoff, design system creation, and iterative validation with real users across multiple roles. I am passionate about building scalable design systems, shipping accessible interfaces, and guiding cross-functional teams from concept to launch. I measure impact through real-world outcomes—faster turnaround, improved security staffing efficiency, and higher engagement—while keeping a friendly, collaborative approach that puts users first.…UX Designer specialising in complex, multi-user B2B platforms — with direct, proven experience designing enterprise EdTech portals serving 5 distinct user groups across 10,000+ users. I turn ambiguous workflows into structured, production-ready design systems and ship artifacts developers can implement directly. Strong track record in design-to-dev handoff, design system creation, and iterative validation with real users across multiple roles. I am passionate about building scalable design systems, shipping accessible interfaces, and guiding cross-functional teams from concept to launch. I measure impact through real-world outcomes—faster turnaround, improved security staffing efficiency, and higher engagement—while keeping a friendly, collaborative approach that puts users first.

Shawn Sim

UX Designer, UI Designer, Product Designer, +2

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UX Designer specialising in complex, multi-user B2B platforms — with direct, proven experience designing enterprise EdTech portals serving 5 distinct user groups across 10,000+ users. I turn ambiguous workflows into structured, production-ready design systems and ship artifacts developers can implement directly. Strong track record in design-to-dev handoff, design system creation, and iterative validation with real users across multiple roles. I am passionate about building scalable design systems, shipping accessible interfaces, and guiding cross-functional teams from concept to launch. I measure impact through real-world outcomes—faster turnaround, improved security staffing efficiency, and higher engagement—while keeping a friendly, collaborative approach that puts users first.…UX Designer specialising in complex, multi-user B2B platforms — with direct, proven experience designing enterprise EdTech portals serving 5 distinct user groups across 10,000+ users. I turn ambiguous workflows into structured, production-ready design systems and ship artifacts developers can implement directly. Strong track record in design-to-dev handoff, design system creation, and iterative validation with real users across multiple roles. I am passionate about building scalable design systems, shipping accessible interfaces, and guiding cross-functional teams from concept to launch. I measure impact through real-world outcomes—faster turnaround, improved security staffing efficiency, and higher engagement—while keeping a friendly, collaborative approach that puts users first.

Available to hire

UX Designer specialising in complex, multi-user B2B platforms — with direct, proven experience designing enterprise EdTech portals serving 5 distinct user groups across 10,000+ users. I turn ambiguous workflows into structured, production-ready design systems and ship artifacts developers can implement directly. Strong track record in design-to-dev handoff, design system creation, and iterative validation with real users across multiple roles.
I am passionate about building scalable design systems, shipping accessible interfaces, and guiding cross-functional teams from concept to launch. I measure impact through real-world outcomes—faster turnaround, improved security staffing efficiency, and higher engagement—while keeping a friendly, collaborative approach that puts users first.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

UI/UX Designer at Changi Airport Group

September 1, 2025 - Present

UI/UX Designer responsible for end-to-end UX for the Turnaround module within an enterprise airport operations platform, supporting five operational roles with time-critical workflows. I translated ambiguous requirements into structured design decisions through product-owner sessions and business-analysis workshops, iterating with operational staff before handoff to development. The project included A360 integration, contributing to operational gains: reduced flight delay recovery from 40–60 to 30 minutes, security manpower halved (4 staff per shift), 20+ at-risk flights flagged over two months, and 96 weekly active users post-launch. I also solo-led a responsive mobile flight board for on-the-go situational awareness and maintained design consistency across AOCS 2.0 through cross-team reviews.

UI/UX Designer at Amber Creative

October 1, 2024 - September 30, 2025

UI/UX Designer who designed and shipped an enterprise EdTech admin portal serving 5 user groups across 10,000+ users. Validated concepts through five prototype testing rounds with representative users per group. Produced wireframes and high-fidelity prototypes, steering stakeholder alignment through iterative feedback and multiple sign-off rounds. Built and maintained a Figma-based design system with custom icons aligned to the product's visual language, reducing design inconsistency and cross-team back-and-forth. Initiated design-system documentation for developer handoff via ZeroHeight to lay groundwork for future engineering adoption.

Design Lead at Shine Edtech

June 1, 2023 - October 1, 2024

Design Lead who launched OpenMind’s parent-focused brand and landing page using Relume and Webflow, delivering a quiz flow and brand guidelines in under two weeks. Designed Shine’s EdTech suite (iOS, Android, Web) achieving 80% positive engagement (4+ out of 5) from students, 75% teacher interest in lesson-plan integration, and 80% stakeholder adoption interest across 19 educational centres. Streamlined product scalability by creating a UI Kit that reduced design-to-development handoff time by 25% and optimized assessment flows via A/B testing, increasing session duration 157% (7 to 18 mins) with 100% completion rate. Conducted UX research with 20 teachers and 100 students across 7 centres, validating designs through user testing and iteration.

Creative Intern at Tribal Worldwide / DDB Singapore

May 1, 2021 - August 31, 2021

Creative Intern who collaborated with art directors on campaign ideation and storyboarding for government partners (Public Utilities Board, Ministry of Culture, Community & Youth), contributing to nationwide public awareness initiatives. Supported production across 10+ commercial photography shoots, optimizing asset delivery workflows.