Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a creative digital strategist with a background in architectural design thinking and over five years of experience building high-performing digital marketing strategies across hospitality, education, and travel sectors. Skilled in Meta Ads, SEO, content creation, keyword analysis, driving organic traffic, and video creative direction. I leverage structured problem-solving and visual storytelling to drive engagement, optimize lead generation, and deliver impactful brand results. Throughout my career, I have executed successful campaigns using various tools and platforms, achieving viral social media success and significant increases in brand visibility. My work emphasizes authentic, user-driven storytelling that enhances brand credibility and emotional connections with audiences.…I am a creative digital strategist with a background in architectural design thinking and over five years of experience building high-performing digital marketing strategies across hospitality, education, and travel sectors. Skilled in Meta Ads, SEO, content creation, keyword analysis, driving organic traffic, and video creative direction. I leverage structured problem-solving and visual storytelling to drive engagement, optimize lead generation, and deliver impactful brand results. Throughout my career, I have executed successful campaigns using various tools and platforms, achieving viral social media success and significant increases in brand visibility. My work emphasizes authentic, user-driven storytelling that enhances brand credibility and emotional connections with audiences.

Shayara Fernando

Creative Director, Digital Marketer, Social Media Manager, +2





I am a creative digital strategist with a background in architectural design thinking and over five years of experience building high-performing digital marketing strategies across hospitality, education, and travel sectors. Skilled in Meta Ads, SEO, content creation, keyword analysis, driving organic traffic, and video creative direction. I leverage structured problem-solving and visual storytelling to drive engagement, optimize lead generation, and deliver impactful brand results. Throughout my career, I have executed successful campaigns using various tools and platforms, achieving viral social media success and significant increases in brand visibility. My work emphasizes authentic, user-driven storytelling that enhances brand credibility and emotional connections with audiences.…I am a creative digital strategist with a background in architectural design thinking and over five years of experience building high-performing digital marketing strategies across hospitality, education, and travel sectors. Skilled in Meta Ads, SEO, content creation, keyword analysis, driving organic traffic, and video creative direction. I leverage structured problem-solving and visual storytelling to drive engagement, optimize lead generation, and deliver impactful brand results. Throughout my career, I have executed successful campaigns using various tools and platforms, achieving viral social media success and significant increases in brand visibility. My work emphasizes authentic, user-driven storytelling that enhances brand credibility and emotional connections with audiences.

Available to hire

I am a creative digital strategist with a background in architectural design thinking and over five years of experience building high-performing digital marketing strategies across hospitality, education, and travel sectors. Skilled in Meta Ads, SEO, content creation, keyword analysis, driving organic traffic, and video creative direction. I leverage structured problem-solving and visual storytelling to drive engagement, optimize lead generation, and deliver impactful brand results.

Throughout my career, I have executed successful campaigns using various tools and platforms, achieving viral social media success and significant increases in brand visibility. My work emphasizes authentic, user-driven storytelling that enhances brand credibility and emotional connections with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Work Experience

Paid Ads Specialist at Freelance

May 1, 2025 - Present

Executed and optimized Meta and TikTok ad campaigns for multiple clients including a skincare clinic and a security provider, achieving outstanding direct message leads at low costs and significant reach with minimal spend. Scaled reach and organic growth for a premium shoe brand through targeted creative refreshes and data-led adjustments.

Social Media Marketing Strategist at Zylo Global (Freelance Work Across Multiple Clients)

February 1, 2025 - August 28, 2025

Produced and directed real-time customer testimonial videos for an eco-tourism resort, achieving viral success organically on TikTok with thousands of views and shares. Developed and executed full social media strategies for a hospitality cafe brand resulting in substantial content views and a brand visibility increase driven through influencer marketing. Created and managed organic travel content strategies across multiple platforms targeting global travel audiences.

Social Media Marketing Manager (Freelance) at Virginia Educations

November 1, 2024 - August 28, 2025

Built and launched a Meta leads pipeline from scratch involving audience segmentation, ad creative, lead forms, and optimization. Generated over 1,200 student inquiries and created a CRM-style lead database to track applications. Managed consistent content scheduling and engagement across various platforms and coordinated with student counselors to improve conversion rates.

Digital Marketing Manager (Remote) at Ceylon First UK

November 1, 2024 - August 28, 2025

Led full social media management for Facebook, Instagram, and Pinterest, scaling an international classifieds group to nearly 3,000 active members with consistent posting. Directed SEO efforts driving significant organic user growth and optimized marketing budgets across multiple ad platforms to maximize ROI through data-driven targeting and performance monitoring.

Social Media Executive (Remote) at Ceylon Advertising Ltd UK

April 1, 2022 - August 28, 2025

Managed all social media platforms including Facebook, Instagram, and Pinterest to drive targeted goals and measurable results. Designed creative content using tools such as Photoshop, Canva, and CapCut across platforms.