Island Britt is a woman-owned small business based in Taipei, offering handmade crystal jewelry, Reiki healing sessions, and educational wellness content.

While Island Britt had an existing WordPress website, it was overall still in its early stages and had a fragmented path to purchase. Due to a lack of clear structure, the site made it difficult for users to understand the full range of offerings or feel confident making a purchase from the site.

This project focused on redesigning the website experience to better support product discovery, trust-building, and conversion, while staying within the constraints of a small business MVP.

Inner Bloom is a personalized pregnancy information platform designed to reduce overwhelm by delivering timely, relevant guidance based on users’ daily symptoms and pregnancy stage. It combines concise medical insights with shared peer experiences, helping users quickly access trustworthy information while feeling supported and reassured throughout their journey.

ClearMind is a task management app for adults with ADHD, designed to reduce overwhelm before action is required, and support prioritization, task initiation, and emotional regulation. It is built around two core features: Brain Dump and Focus Mode.