Available to hire
I am a business development professional with a knack for turning insights into growth. I excel at research, analysis, and evaluating growth strategies, and I enjoy building valuable partnerships and managing key accounts across diverse project types and business units. In my roles, I’ve partnered with cross-functional teams to drive profitability, streamline processes, and implement data-driven solutions.
Experience Level
Work Experience
Business Development at Control Risks Singapore
March 1, 2025 - March 1, 2025Lead profitability analysis and simulation across service groups, jurisdictions, and buyer segments; identify shifts in volume, optimize product mix, and drive improvements in margin contribution. Evaluate ROI of marketing campaigns and trade spend; prepare and deliver comprehensive profitability reports on a weekly and quarterly basis. Manage government and private tenders, supervising the bid lifecycle and ensuring compliance with internal controls and governance. Build trusted stakeholder relationships and advise internal teams to align commercial strategies with business goals. Undertake ad-hoc strategic initiatives and cross-functional efforts to enhance commercial efficiency and value delivery. Drive end-to-end processes for GAN integrity and D365 modules, collaborating with IT and stakeholders on requirements, change management, and post-deployment support.
Commercial Analyst at American President Lines / CMA CGM
February 1, 2020 - February 1, 2020Maintain detailed position summaries for 11 countries in Southeast Asia and Oceania; compile daily reports to inform trade teams and country agencies about market moves and space protection; contribute to weekly P&L movement reviews; ensure accurate mark-to-market on all deals; perform ad-hoc analyses as required. Conduct cost calculations to support new service studies, track the performance of new services and operational changes; collaborate with the commercial team, customer excellence team and trade teams on tariff analysis and vessel simulations; supervise fleet profitability, cargo flow trends and deployment plans; engage with local agencies for market intelligence; guide junior team members. Utilize BI tools (Qlik, IBM Cognos, Power BI) to automate performance reporting and dashboards; coordinate with IT and country agencies to align BI initiatives with operational goals.
Research Associate at Canalys
September 1, 2018 - September 1, 2018Gathers market intelligence through web-scraped sources and purchased data; investigates data problems and potential uses to deliver business value. Assists ethnographies and vendor feedback to understand market dynamics; collaborates with global experts on product design, distribution channels, pricing and promotions to fuse insights; provides competitive analyses on market offerings, trends, pricing models, and sales methods.
Education
Bachelor of Economics at Murdoch University
January 11, 2030 - January 1, 2016Diploma in Management Studies at Singapore Institute of Management
January 11, 2030 - January 1, 2010Diploma in Business Computing at Republic Polytechnic
January 11, 2030 - January 1, 2008Qualifications
Industry Experience
Transportation & Logistics, Professional Services, Financial Services
Experience Level
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