Shayla Williams-Delves

Led multi-brand influencer campaigns, managing 40+ creators under tight deadlines for clients including Samsung, Microsoft, Q-tips, and St.Ives. Streamlined workflows for content approvals, timelines, and performance insights, ensuring brand alignment and proactive client communication.

Founded a boutique consulting agency supporting creators, brands, and small businesses with growth strategy, marketing campaigns, and operational efficiency. Manage influencer and brand partnerships, campaign execution, backend systems (HubSpot, contracts, deals), and talent strategy to optimize revenue and opportunities. Coordinate events, scheduling, and strategic calls for creators, ensuring smooth collaboration with brands and internal teams. Advise emerging creators and small businesses on brand growth, campaign execution, and operational systems for scalable results.

Launched Ray-Ban Meta’s YouTube channel, achieving 10K subscribers in 4 months and securing additional budget through strategic growth. Directed Meta Avatars influencer campaign, achieving 9% engagement and contributing to $1M Q4 budget increase. Managed campaigns totaling $1.5M+ across US, Mexico, and Turkey markets, consistently exceeding KPIs by 40–108%. Negotiated and executed 30+ influencer contracts under tight deadlines while mentoring cross-functional teams in strategy, creative, and finance. Supported high-profile campaigns for Meta, Chegg, FanDuel, and health & wellness clients.