I'm a Creative Marketing & Partnerships Strategist with 5+ years of experience driving influencer campaigns, creator collaborations, and brand partnerships for global agencies and high-profile talent. As founder of Lala & Co Growth Collective, I help creators, brands, and small businesses with growth strategy, campaign execution, and operational systems. I translate creative vision into structured, results-driven campaigns, scaling content, partnerships, and engagement for music, lifestyle, and tech-focused projects. I believe in building meaningful connections between talent, brands, and audiences to amplify reach and impact.…

Shayla Williams-Delves

I'm a Creative Marketing & Partnerships Strategist with 5+ years of experience driving influencer campaigns, creator collaborations, and brand partnerships for global agencies and high-profile talent. As founder of Lala & Co Growth Collective, I help creators, brands, and small businesses with growth strategy, campaign execution, and operational systems. I translate creative vision into structured, results-driven campaigns, scaling content, partnerships, and engagement for music, lifestyle, and tech-focused projects. I believe in building meaningful connections between talent, brands, and audiences to amplify reach and impact.…

Available to hire

I’m a Creative Marketing & Partnerships Strategist with 5+ years of experience driving influencer campaigns, creator collaborations, and brand partnerships for global agencies and high-profile talent. As founder of Lala & Co Growth Collective, I help creators, brands, and small businesses with growth strategy, campaign execution, and operational systems.

I translate creative vision into structured, results-driven campaigns, scaling content, partnerships, and engagement for music, lifestyle, and tech-focused projects. I believe in building meaningful connections between talent, brands, and audiences to amplify reach and impact.

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Language

English
Fluent

Work Experience

Founder & Brand Consultant at Lala & Co. Growth Collective Inc.
January 1, 2025 - Present
Founded a boutique consulting agency supporting creators, brands, and small businesses with growth strategy, marketing campaigns, and operational efficiency. Manage influencer and brand partnerships, campaign execution, backend systems (HubSpot, contracts, deals), and talent strategy to optimize revenue and opportunities. Coordinate events, scheduling, and strategic calls for creators, ensuring smooth collaboration with brands and internal teams. Advise emerging creators and small businesses on brand growth, campaign execution, and operational systems for scalable results.
Account Manager, Creator Marketing at Edelman
March 1, 2025 - September 30, 2025
Led multi-brand influencer campaigns, managing 40+ creators under tight deadlines for clients including Samsung, Microsoft, Q-tips, and St.Ives. Streamlined workflows for content approvals, timelines, and performance insights, ensuring brand alignment and proactive client communication.
Account Manager / Account Executive / Coordinator at Viral Nation
August 1, 2021 - January 1, 2025
Launched Ray-Ban Meta’s YouTube channel, achieving 10K subscribers in 4 months and securing additional budget through strategic growth. Directed Meta Avatars influencer campaign, achieving 9% engagement and contributing to $1M Q4 budget increase. Managed campaigns totaling $1.5M+ across US, Mexico, and Turkey markets, consistently exceeding KPIs by 40–108%. Negotiated and executed 30+ influencer contracts under tight deadlines while mentoring cross-functional teams in strategy, creative, and finance. Supported high-profile campaigns for Meta, Chegg, FanDuel, and health & wellness clients.

Education

Honours Degree in Digital Business Management at Humber College, Lakeshore Campus
January 11, 2030 - March 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other