shayna lazar
I’m a New York City–based creative professional with a background in production support, content creation, creative coordination, and talent management.
About
I’m a New York City–based creative professional with a background in production support, content creation, creative coordination, and talent management. My experience working closely with talent, creative teams, and brand partners has given me a strong foundation in the behind-the-scenes logistics that bring a creative vision to life. From assisting with on-set execution and shot planning to coordinating schedules, managing fast-paced priorities, and supporting the creative process, I thrive in environments where organization and creativity go hand in hand.
With a keen eye for visual storytelling, a passion for film and media, and the ability to anticipate needs before they arise, I bring a detail-oriented, adaptable approach to every project. I’m especially interested in growing within film production, where I can contribute to the production process, collaborate with creative teams, and help transform ideas into compelling visual stories.
- 6 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Healthcare
- Retail
- Travel & Hospitality
- Non-Profit Organization
- Professional Services
- Education
Work experience· 8 roles
Serve as the primary liaison between HaleyyBaylee’s creative team, management, and brand partners. Coordinate digital platforms and partnerships; assist with creative direction for short- and long-form content including storyboarding, shot setup, and execution. Provide on-set support, brainstorm campaign concepts, and align content strategy with personal brand goals. Oversee PR packages and brand gifting logistics, including inventory tracking and unboxing preparation. Manage personal and administrative operations such as calendar management, vendor coordination, and day-to-day task execution.
Develop and execute social media strategy for Instagram, TikTok, and other platforms to strengthen brand identity and local engagement. Capture, curate, and edit photo/video content using CapCut and Canva while maintaining an elevated, consistent aesthetic. Collaborate with the in-house team to conceptualize and produce campaigns featuring seasonal menus, community events, and featured creators. Maintain the content calendar, analyze performance metrics, refine strategy, and coordinate on-site shoots and influencer collaborations.
Support sales operations with daily reporting, expense tracking, and ensuring data accuracy. Oversee showroom presentation and maintain a swatch library to deliver an elevated client experience. Coordinate appointments, inventory logistics, and execute trunk shows and promotional activations.
Education
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