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Bachelor of Commerce student and Edmonton-based photographer and sole owner-operator running Shot by Sheldon. Combines 7+ years of visual storytelling with hands-on digital marketing execution across Instagram and TikTok. Self-directed and deadline-driven, I design lead capture and customer review workflows that turn inquiries into bookings, supported by SEO, marketing automation (ManyChat), and reliable, high-touch customer experience.…Bachelor of Commerce student and Edmonton-based photographer and sole owner-operator running Shot by Sheldon. Combines 7+ years of visual storytelling with hands-on digital marketing execution across Instagram and TikTok. Self-directed and deadline-driven, I design lead capture and customer review workflows that turn inquiries into bookings, supported by SEO, marketing automation (ManyChat), and reliable, high-touch customer experience.

sheldon werenka

Photographer, Content Producer, Social Media Manager, +2

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Bachelor of Commerce student and Edmonton-based photographer and sole owner-operator running Shot by Sheldon. Combines 7+ years of visual storytelling with hands-on digital marketing execution across Instagram and TikTok. Self-directed and deadline-driven, I design lead capture and customer review workflows that turn inquiries into bookings, supported by SEO, marketing automation (ManyChat), and reliable, high-touch customer experience.…Bachelor of Commerce student and Edmonton-based photographer and sole owner-operator running Shot by Sheldon. Combines 7+ years of visual storytelling with hands-on digital marketing execution across Instagram and TikTok. Self-directed and deadline-driven, I design lead capture and customer review workflows that turn inquiries into bookings, supported by SEO, marketing automation (ManyChat), and reliable, high-touch customer experience.

Available to hire

Bachelor of Commerce student and Edmonton-based photographer and sole owner-operator running Shot by Sheldon. Combines 7+ years of visual storytelling with hands-on digital marketing execution across Instagram and TikTok.

Self-directed and deadline-driven, I design lead capture and customer review workflows that turn inquiries into bookings, supported by SEO, marketing automation (ManyChat), and reliable, high-touch customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Work Experience

Part-Time Delivery Driver at Uber Technologies Inc.

May 1, 2025 - Present

Maintain a 96–97% customer satisfaction rating through consistent delivery execution and clear communication. Plan routes and manage time and earnings against weekly targets, demonstrating strong independent/self-managed work habits in an operational, remote-style environment.

Founder & Operator at Shot by Sheldon

August 1, 2024 - Present

Operate an end-to-end photography brand as sole owner—brand strategy, content production, social media, SEO, sales, and customer delivery. Designed and deployed an Instagram DM automation flow in ManyChat that drove 0 to 44 Google five-star reviews from a cold start in a single week, unlocking page-1 local search authority. Developed brand identity, a 28-page business and marketing plan, and a 7-page lead magnet to support positioning, pricing, and lead capture. Built and launched shotbysheldon.ca with on-page SEO; reported ~60% increase in online visibility after launch. Produces and publishes ongoing visual content for Instagram and TikTok to drive organic reach and inbound inquiries.

Overnight & Morning Fulfillment Associate at Walmart Canada

January 1, 2021 - September 1, 2022

Worked across an omnichannel retail operation supporting in-store stocking, online order fulfillment, and customer service—gaining exposure to the full retail customer experience while maintaining accuracy and operational reliability.

Seasonal Special Needs Caregiver at FCSS Vegreville

October 1, 2019 - August 1, 2024

Supported neurodiverse adults with patient, structured, and adaptive communication. Maintained detailed progress documentation for guardian and care-team continuity, reflecting strong written communication and stakeholder-tailored reporting.

Cashier at Pizza Hut Canada

August 1, 2018 - November 1, 2018

Processed POS transactions efficiently while maintaining accuracy and customer service standards in a fast-paced food-service environment.