Sheena Raju
I’m Sheena Raju, a results-driven merchandising professional with over a decade of experience shaping product strategies for global fashion brands.
About
I’m Sheena Raju, a results-driven merchandising professional with over a decade of experience shaping product strategies for global fashion brands. I specialize in building data-driven line plans, optimizing supply chains, and partnering with cross-functional teams to drive growth and margin improvements. I thrive in fast-paced environments and love turning market insights into compelling product assortments that resonate with customers.
From startups to luxury houses, I’m energized by turning strategic ideas into action—negotiating with vendors, driving cost savings, and launching assortments that expand reach and impact. I’m motivated by collaborative problem-solving and delivering measurable results that support sustainable business growth.
- 13 years' experience
- Joined December 2025
Skills· 1
Languages
- EnglishFluent
Industry experience
- Retail
- Wholesale & Distribution
- Consumer Goods
- Manufacturing
Work experience· 10 roles
Conduct in-depth competitive analysis and build a comprehensive 2027 product line plan for Sunday Golf by leveraging market data, online research, and internal sales insights to identify gaps, forecast trends, and inform strategic product development.
Drive merchandising & sourcing initiatives in the footwear, socks, and soft accessories business, managing $75M+ in revenue. Present strategic plans and cost-saving measures to the CEO & C-suite, providing insights to support growth and COGS decisions.
Delivered cost-cutting initiatives across the Outlet channel; utilized analytical acumen to build strategic supply chain strategies, provide investment recommendations, inform department leads, and maximize opportunities. Pitched dynamic supply chain ideas and product launches to executive teams to increase store traffic and market reach.
Education
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