I’m Sheena Raju, a results-driven merchandising professional with over a decade of experience shaping product strategies for global fashion brands. I specialize in building data-driven line plans, optimizing supply chains, and partnering with cross-functional teams to drive growth and margin improvements. I thrive in fast-paced environments and love turning market insights into compelling product assortments that resonate with customers. From startups to luxury houses, I’m energized by turning strategic ideas into action—negotiating with vendors, driving cost savings, and launching assortments that expand reach and impact. I’m motivated by collaborative problem-solving and delivering measurable results that support sustainable business growth.

Sheena Raju

I’m Sheena Raju, a results-driven merchandising professional with over a decade of experience shaping product strategies for global fashion brands. I specialize in building data-driven line plans, optimizing supply chains, and partnering with cross-functional teams to drive growth and margin improvements. I thrive in fast-paced environments and love turning market insights into compelling product assortments that resonate with customers. From startups to luxury houses, I’m energized by turning strategic ideas into action—negotiating with vendors, driving cost savings, and launching assortments that expand reach and impact. I’m motivated by collaborative problem-solving and delivering measurable results that support sustainable business growth.

Available to hire

I’m Sheena Raju, a results-driven merchandising professional with over a decade of experience shaping product strategies for global fashion brands. I specialize in building data-driven line plans, optimizing supply chains, and partnering with cross-functional teams to drive growth and margin improvements. I thrive in fast-paced environments and love turning market insights into compelling product assortments that resonate with customers.

From startups to luxury houses, I’m energized by turning strategic ideas into action—negotiating with vendors, driving cost savings, and launching assortments that expand reach and impact. I’m motivated by collaborative problem-solving and delivering measurable results that support sustainable business growth.

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Experience Level

Language

English
Fluent

Work Experience

Senior Merchandiser (Remote, Temporary) at Sunday Golf
November 1, 2025 - Present
Conduct in-depth competitive analysis and build a comprehensive 2027 product line plan for Sunday Golf by leveraging market data, online research, and internal sales insights to identify gaps, forecast trends, and inform strategic product development.
Merchandising Manager, Footwear & Soft Accessories at Quince
November 1, 2024 - March 1, 2025
Drive merchandising & sourcing initiatives in the footwear, socks, and soft accessories business, managing $75M+ in revenue. Present strategic plans and cost-saving measures to the CEO & C-suite, providing insights to support growth and COGS decisions.
Merchandising Manager, Footwear & Jewelry at Tory Burch
April 1, 2021 - September 1, 2023
Delivered cost-cutting initiatives across the Outlet channel; utilized analytical acumen to build strategic supply chain strategies, provide investment recommendations, inform department leads, and maximize opportunities. Pitched dynamic supply chain ideas and product launches to executive teams to increase store traffic and market reach.
Global Merchandising Manager, Footwear at Michael Kors
March 1, 2018 - March 1, 2021
Partnered with Global sales to report weekly/monthly/b seasonal best sellers; oversaw supply-chain & sourcing strategies, negotiating terms and pricing; created seasonal line plans to balance product mix aligned with trends and financial objectives.
Merchandiser, Footwear at Cole Haan
November 1, 2013 - March 1, 2018
Developed seasonal line plans for Women's dress footwear aligned with financial objectives and channel needs; collaborated with supply chain, product development, and costing teams to improve margins through cost engineering data.
E-Comm Associate at Club 21
March 1, 2012 - November 1, 2013
Negotiated terms with 80 luxury and contemporary vendors; generated weekly sell-through reports and presented to the executive team.
Freelance, Assistant Buyer – Men’s Shoes & Accessories at Kenneth Cole
November 1, 2011 - January 1, 2012
Freelance assistant buyer supporting menswear footwear & accessories assortment planning.
Freelance, Client Development at Louis Vuitton
July 1, 2011 - November 1, 2011
Freelance client development and relationship support.
Buying Intern at Chanel
September 1, 2010 - December 1, 2010
Assist the buying team with market research, assortment planning, and vendor coordination.
Merchandising Intern at Armani Exchange
September 1, 2009 - December 1, 2009
Support merchandising activities, cost data analysis, and seasonal planning.

Education

Bachelor of Science in Fashion Merchandising Management at Fashion Institute of Technology
January 11, 2030 - December 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Wholesale & Distribution, Consumer Goods, Manufacturing