With over 17 years of experience across top-tier design agencies and global brands, I bring a strong mix of strategic thinking, creative leadership, and hands-on design execution. Throughout my career, I’ve led omni-channel campaigns that drive engagement and tell meaningful stories—from digital and packaging to immersive brand experiences. My portfolio spans iconic brands like Dove, Colgate-Palmolive, Unilever, and HP, and I’ve directed creative across touchpoints including presentations, sales materials, social media, and experiential events in industries such as tech, CPG and healthcare. I’ve also built and scaled design systems and brand guidelines, ensuring consistency while allowing for innovation.

Sheetal Vig

With over 17 years of experience across top-tier design agencies and global brands, I bring a strong mix of strategic thinking, creative leadership, and hands-on design execution. Throughout my career, I’ve led omni-channel campaigns that drive engagement and tell meaningful stories—from digital and packaging to immersive brand experiences. My portfolio spans iconic brands like Dove, Colgate-Palmolive, Unilever, and HP, and I’ve directed creative across touchpoints including presentations, sales materials, social media, and experiential events in industries such as tech, CPG and healthcare. I’ve also built and scaled design systems and brand guidelines, ensuring consistency while allowing for innovation.

Available to hire

With over 17 years of experience across top-tier design agencies and global brands, I bring a strong mix of strategic thinking, creative leadership, and hands-on design execution.
Throughout my career, I’ve led omni-channel campaigns that drive engagement and tell meaningful stories—from digital and packaging to immersive brand experiences. My portfolio spans iconic
brands like Dove, Colgate-Palmolive, Unilever, and HP, and I’ve directed creative across touchpoints including presentations, sales materials, social media, and experiential events in industries such
as tech, CPG and healthcare. I’ve also built and scaled design systems and brand guidelines, ensuring consistency while allowing for innovation.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Art Director at The 7th Art, NY
May 2, 2005 - November 28, 2008
Art direction and brand concept work; identity development and packaging design for luxury and mass-market brands; collaboration on campaigns for diverse clients.
Senior Designer at Force Majeure (formerly Raison Pure), NY
February 1, 2005 - October 2, 2025
Senior designer focusing on packaging design, branding systems, and craft execution for a broad range of clients.
Independent Design Consultant at Various on-site & off-site clients (Beardwood & Co, Lloyd & Co, Sarankco, Brand Union, CBX, LPK, Avon, etc.)
November 1, 2008 - October 2, 2025
Brand concept, strategy, identity and packaging design for luxury and mass-market brands; extensive client collaboration globally.
Design Director at PiGlobal
April 1, 2013 - October 2, 2025
Directed local design team; client interfacing; liaised with European and Asia offices; developed brand identity systems and packaging; oversaw photo-shoots and print production.
In House Design Consultant at Colgate, NY
June 1, 2014 - October 2, 2025
Worked across Oral Care, Personal Care and Home Care; strengthened brand core, concept schematics, design systems and packaging; implemented new logo design.
Independent Design Consultant at Remote contracts with Pearlfisher, Elmwood, FutureBrand, Little Big Brands, Bulletproof, Dragon Rouge, Tag Creative, etc.
August 1, 2015 - October 2, 2025
Brand concepts, packaging, design systems, typography & logos; web designs and digital campaigns; served Pharma, Healthcare, Tech, Finance and Lifestyle sectors.
Design Director at C+A Global, NJ
February 1, 2017 - October 2, 2025
Defined and strengthened brand strategy and design implementation for existing portfolio and new launches; e-commerce, digital campaigns, packaging, and visual merchandising.
Independent Design Consultant at Remote contracts with Sterling Brands, Focus Marketing, Root 23 Design & Marketing, Techfleet, etc.
July 1, 2022 - October 1, 2025
Branding, Logo Design, Sales Enablement Design, Presentation Decks, Campaigns, Social Media, UI, UX, app designs etc. Work done for Pharma, Healthcare, Tech, Finance and Food & Lifestyle sectors.

Education

M.S. in Communications Design at Pratt Institute, New York
January 11, 2030 - October 2, 2025
B.F.A. in Communications Design at Sophia Polytechnic, Mumbai
June 3, 1996 - June 1, 2001

Qualifications

Pratt Institute Graduate Student Thesis Scholarship
January 11, 2030 - October 2, 2025
Pratt International Student Scholarship
January 1, 2003 - December 31, 2004
Second Place in North America, Anti-Fur Poster Design
January 1, 2004 - December 31, 2004
First Place, Best Color Photography, Best Black & White & Best Structure photography - Tasveerein (All India)
January 1, 2001 - December 31, 2001
Pratt Institute Graduate Student Scholarship
January 11, 2030 - October 2, 2025
Pratt International Student Scholarship
January 1, 2003 - December 31, 2004
Second Place in North America, Anti-Fur Poster Design by Fur Free Alliance
January 1, 2004 - December 31, 2004
Tasveerein (All India) Best Color Photography, Best Black & White & Best Structure Photography
January 1, 2001 - December 31, 2001
Graphic Design USA — 3 Posters displayed at TypeCon2008 International Type Gallery
January 1, 2008 - December 31, 2008
Best Brochure Design in Luxury Category, New York
January 1, 2006 - December 31, 2006
Brand Identity System Published in Graphic Design USA
January 1, 2008 - October 29, 2025
3 Posters displayed at TypeCon2008 International Type Gallery
January 1, 2008 - October 29, 2025
Best brochure design in Luxury Category, New York
January 1, 2006 - October 29, 2025
Pratt Institute Graduate Student Thesis Scholarship
January 11, 2030 - October 29, 2025
Pratt International Student Scholarship, 2003 & 2004
January 1, 2003 - December 31, 2004
Second Place, Anti-Fur Poster Design by Fur Free Alliance
January 1, 2004 - October 29, 2025
First Place, Best Color Photography, Tasveerein (All India)
January 1, 2001 - October 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Life Sciences, Healthcare, Software & Internet, Education, Travel & Hospitality, Other