Hi, I’m Shefali Mehta, a Senior Social Media & Content Strategist based in Pune. I’ve spent 8+ years at Amura Marketing Technologies, managing a portfolio of 50+ client accounts across pharma, healthcare, real estate, B2B, e-commerce, and lifestyle, while leading a 22-person team across strategy, content, and creative. I’ve built brand communities from scratch, including scaling Glenmark's Skin and Hair Academy to 140K+ followers, and I consistently deliver above-benchmark organic performance for some of India's most recognizable brands. I’m passionate about building compliant, engaging content that drives growth across Instagram, LinkedIn, Facebook, YouTube, and Twitter.…

Shefali Mehta

Hi, I’m Shefali Mehta, a Senior Social Media & Content Strategist based in Pune. I’ve spent 8+ years at Amura Marketing Technologies, managing a portfolio of 50+ client accounts across pharma, healthcare, real estate, B2B, e-commerce, and lifestyle, while leading a 22-person team across strategy, content, and creative. I’ve built brand communities from scratch, including scaling Glenmark's Skin and Hair Academy to 140K+ followers, and I consistently deliver above-benchmark organic performance for some of India's most recognizable brands. I’m passionate about building compliant, engaging content that drives growth across Instagram, LinkedIn, Facebook, YouTube, and Twitter.…

Available to hire

Hi, I’m Shefali Mehta, a Senior Social Media & Content Strategist based in Pune. I’ve spent 8+ years at Amura Marketing Technologies, managing a portfolio of 50+ client accounts across pharma, healthcare, real estate, B2B, e-commerce, and lifestyle, while leading a 22-person team across strategy, content, and creative.

I’ve built brand communities from scratch, including scaling Glenmark’s Skin and Hair Academy to 140K+ followers, and I consistently deliver above-benchmark organic performance for some of India’s most recognizable brands. I’m passionate about building compliant, engaging content that drives growth across Instagram, LinkedIn, Facebook, YouTube, and Twitter.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
French
Intermediate

Work Experience

Manager (Creative Solutions - Social Media) at Amura Marketing Technologies
December 1, 2022 - October 1, 2024
Head in the Social Media cluster, leading projects and mentoring team members. Led a multidisciplinary team, overseeing social media strategy execution across multiple brands. Designed and executed brand-aligned social media strategies for LinkedIn, Instagram, Facebook, Twitter, and YouTube. Created and managed a weekly content calendar for planning, production, and execution. Provided strategic insights on social media opportunities, trends, and best practices. Collaborated with design and content teams to produce engaging posts. Managed online reputation by responding to queries and comments in real-time. Tracked and reported key performance metrics to measure and improve social media effectiveness. Crafted compelling copy and developed concepts for social media content. Planned and optimized social media strategies to increase followers organically and through paid promotions.
Intern - HR at Vuclip (VIU) Pvt. Ltd.
April 1, 2015 - May 1, 2016
Worked on employee engagement projects and recruitment initiatives, including shortlisting candidates.
Senior Manager, Creative Solutions (Social Media) at Amura Marketing Technologies
December 1, 2024 - Present
Leads a 22-member cross-functional team delivering 400+ content pieces monthly for a 50+ brand portfolio across Instagram, LinkedIn, Facebook, YouTube, and Twitter. Owns annual and quarterly social media strategy, end-to-end campaign pipeline, and performance reporting, balancing pharma/compliance with growth objectives.
Manager, Creative Solutions (Social Media) at Amura Marketing Technologies
December 1, 2022 - October 1, 2024
Scaled a 50+ brand social calendar, overseeing production and publishing across multiple accounts while ensuring brand tone, regulatory compliance, and high-quality creative. Drove organic growth and paid social advertising strategy for pharma, real estate, and corporate accounts.
Team Lead, Creative Solutions (Social Media) at Amura Marketing Technologies
October 1, 2021 - November 1, 2022
Promoted to lead team operations and senior client servicing; mentored juniors on platform strategy, compliant copywriting, and campaign planning. Implemented structured performance tracking workflows to improve reporting speed and consistency.
Senior Executive, Creative Solutions (Social Media) at Amura Marketing Technologies
September 1, 2020 - October 1, 2021
Independently managed 8-10 active accounts with full ownership of strategy, content, and paid campaigns; specialized in healthcare and pharma brand communication with regulatory sensitivity.
Executive, Creative Solutions (Social Media) at Amura Marketing Technologies
November 1, 2018 - September 1, 2020
Executed social media strategy and content calendars across lifestyle, real estate, and healthcare; collaborated with design and content teams on creative development for Instagram, Facebook, and LinkedIn.
Trainee, Creative Solutions (Social Media) at Amura Marketing Technologies
June 1, 2018 - November 1, 2018
Supported content scheduling, community management, and performance data compilation for the senior team.

Education

Bachelor of Commerce at Symbiosis College of Arts and Commerce
January 1, 2014 - January 1, 2017
HSC Commerce at Symbiosis College of Arts and Commerce
January 1, 2012 - January 1, 2014
Matriculation at Vikhe Patil Memorial School
January 1, 2002 - January 1, 2012
Diploma in Marketing Management at Symbiosis Institute of Business Management, Pune
January 1, 2017 - January 1, 2018
Bachelor of Commerce at Symbiosis College of Arts and Commerce, Pune
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction, Retail

Skills

Experience Level