I'm a Creative UX/UI Designer with hands-on experience in research-based design, wireframing, prototyping, and accessible interfaces across devices. I collaborate cross-functionally with designers, stakeholders, and developers to build user-centered solutions. I excel at redesigning complex systems into intuitive experiences and am proficient in Figma, Webflow, and GSAP, with a strong focus on accessibility (WCAG).

Sheida Aria

I'm a Creative UX/UI Designer with hands-on experience in research-based design, wireframing, prototyping, and accessible interfaces across devices. I collaborate cross-functionally with designers, stakeholders, and developers to build user-centered solutions. I excel at redesigning complex systems into intuitive experiences and am proficient in Figma, Webflow, and GSAP, with a strong focus on accessibility (WCAG).

Available to hire

I’m a Creative UX/UI Designer with hands-on experience in research-based design, wireframing, prototyping, and accessible interfaces across devices. I collaborate cross-functionally with designers, stakeholders, and developers to build user-centered solutions.

I excel at redesigning complex systems into intuitive experiences and am proficient in Figma, Webflow, and GSAP, with a strong focus on accessibility (WCAG).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

UX/UI Lead Designer at Alfa Upgrades Website (Freelance Project)
June 1, 2025 - Present
Led a UX/UI redesign of Alfa Upgrades' website. Analyzed competitors to identify gaps and opportunities for an accessible interface. Developed concepts and iterations of wireframes and interactive prototypes. Directed information architecture and interactive design to deliver a site aligned with new community goals. Increased stakeholder satisfaction by 40% through a responsive redesign and 3+ iterative rounds with a strong emphasis on accessibility. Accelerated design and front-end progress by 25% by establishing a scalable design system. Built responsive, interactive, and scalable Webflow sites, integrating front-end and back-end functionality for seamless operation across devices. Used GSAP for smooth animations to enhance interactivity. Led team meetings to align goals and ensure smooth collaboration with designers, stakeholders, and developers.
User Researcher & UX/UI Designer at Amhytech (Freelance Project)
April 1, 2025 - August 1, 2025
Conducted competitive analysis to identify gaps in Amhytech’s original template-based website. Boosted stakeholder satisfaction by 40% by delivering a responsive site through wireframes, prototypes, and 3+ iterative rounds with a strong focus on accessibility. Analyzed usability issues (unclear branding, inconsistent navigation, poor information hierarchy). Developed a redesigned structure based on user-centered principles addressing accessibility and clarity. Collaborated with stakeholders to translate business needs into user-friendly solutions. Redesigned workflow and built responsive, scalable Webflow sites by integrating front-end and back-end functionality.
UX Researcher & UX/UI Designer at Style Up App (Freelance Project)
September 1, 2023 - December 1, 2023
Designed and conducted UX research including user interviews, contextual inquiry, and survey development to identify affinity diagrams and potential users. Led the mobile UI design for Style Up App from conception to high-fidelity prototype over two months, creating mockups, design systems, and prototypes in collaboration with the CEO and lead designer, resulting in 65% satisfaction. Designed the brand logo through 3+ iterations based on user feedback. Built cohesive design systems using Figma components, variables, and variants to streamline development and ensure cross‑device consistency. Mapped user flows, wireframes, prototypes, and hi-fi mockups for accessible interfaces.
UX Teacher Assistant at UXland Online School
June 1, 2024 - July 1, 2025
Mentored students through UX/UI exercises, supporting their understanding of design principles and user-centered methods, and provided critique during reviews on prototyping, wireframing, and UI/UX projects.
Lab Analyst at ALS Environmental Lab
February 1, 2020 - September 1, 2023
Conducted detailed laboratory research and accurately documented results. Identified patterns and trends in experimental data to support decision making. Prepared clear reports and presented research findings to stakeholders.
UX/UI Lead Designer at Alfa Upgrades
April 1, 2025 - Present
Led cross-functional collaboration with designers, stakeholders, and developers; conducted competitive analysis to identify gaps and improve accessibility; produced concepts, wireframes, and interactive prototypes; led information architecture to deliver a website aligned with community goals; improved stakeholder satisfaction by 40%; accelerated design and frontend progress by 25% through a scalable design system; built responsive Webflow sites with frontend/backend integration and used GSAP for smooth animations.
User Researcher & UX/UI Designer at Amhytech
April 1, 2024 - May 1, 2024
Performed competitive analysis and usability reviews; delivered a responsive website through wireframes, prototypes, and 3+ iterative rounds with a strong focus on accessibility; analyzed usability issues and translated business needs into user-friendly solutions; redesigned workflow and built Webflow sites with frontend/backend integration.
User Researcher & UX/UI Designer at Style Up App
September 1, 2024 - November 1, 2024
Designed and conducted UX research (interviews, contextual inquiry, surveys) and led mobile UI design from concept to high-fidelity prototype within two months; achieved 65% stakeholder satisfaction; developed brand logo iterations and cohesive design systems using Figma components, variables, and variants; built interactive prototypes and defined user flows for accessible, cross-device interfaces.
User Researcher & UX/UI Designer at Redesign Skin Faces Website
June 1, 2024 - August 1, 2024
Redesigned workflows to simplify complex processes and created intuitive user experiences; conducted UX research (interviews, contextual inquiry, surveys) and produced multiple iterations of wireframes and interactive prototypes.

Education

UX/UI Design Certificate at Online
October 1, 2023 - May 1, 2024
Google UX/UI Design Certificate at Online
January 1, 2023 - June 1, 2023
Bachelor's degree in Environmental Science at University of Calgary
September 1, 2015 - April 1, 2020
Interior Design Certificate at University of Calgary
January 1, 2015 - January 1, 2017
Bachelor's degree in Environmental Science at University of Calgary
September 1, 2015 - April 1, 2020
Interior Design Courses at University of Calgary
January 1, 2015 - January 1, 2017
Google UX/UI Design Certificate at Online
January 1, 2024 - June 1, 2024
UX/UI Design Certificate at UXland Online School
October 1, 2023 - May 1, 2024

Qualifications

UX/UI Design Certificate
October 1, 2023 - May 1, 2024
Google UX/UI Design Certificate
January 1, 2023 - June 1, 2023
Google UX/UI Design Certificate
January 1, 2024 - June 1, 2024
UX/UI Design Certificate
October 1, 2023 - May 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education