Sheikh Abdullah

Available to hire

I’m a performance marketing specialist with 10+ years of experience helping businesses grow through SEO, SEM, paid media, and data-driven optimization.

About

I’m a performance marketing specialist with 10+ years of experience helping businesses grow through SEO, SEM, paid media, and data-driven optimization. I manage end-to-end campaigns across Google Ads (Search, Display, Video & Performance Max), Meta Ads (Facebook & Instagram), LinkedIn campaign management, and TikTok Ads—always focusing on measurable outcomes like CTR, CPC, CPA, ROAS, and ROI.

I enjoy turning analytics into practical improvements by setting up and troubleshooting tracking (GA4, Google Tag Manager, Meta Pixel, and conversion tracking) and producing performance reports with clear recommendations. Based in Dubai (TecОm/Barsha Heights), I’ve supported clients across the UAE, USA, Australia, UK, and Canada, working collaboratively and communicating clearly in remote and team environments.

  • 7 years' experience
  • Joined November 2026

Industry experience

  • Professional Services
  • Retail

Work experience· 4 roles

Performance Marketing Specialist · 10x Digital Marketing AgencySep 2023 – Present · 3 yrs 3 mos

Managed and optimized Google Ads campaigns across Search, Display, Video, and Performance Max. Handled Meta Business Suite campaigns for Facebook and Instagram including audience targeting, retargeting, budget allocation, and A/B testing. Built and optimized LinkedIn Campaign Manager for B2B lead generation and awareness. Oversaw paid media budgets and monitored KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and ROI. Implemented and debugged tracking using GA4, Google Tag Manager, Meta Pixel, and conversion tracking; used HubSpot CRM for lead management and lifecycle workflows; supported DV360 and CM360 for display/video and campaign management and reporting. Conducted SEO audits, keyword research, technical SEO analysis, content optimization, and competitive research using Ahrefs and SEMrush, and delivered detailed performance reports with actionable recommendations. Supported campaign automation/workflows with Cloud Code and managed TikTok Ads while monitoring CPA, CTR, CPC, and

Performance Marketing Specialist · Life Water Media Digital AgencyJul 2022 – Aug 2023 · 1 yr 2 mos

Performed comprehensive SEO audits and implemented on-page, off-page, and content optimization strategies. Conducted keyword research using Ahrefs, SEMrush, and Ubersuggest. Managed Google Ads and Meta Ads campaigns to increase website traffic, leads, and conversions. Implemented GA4, Google Tag Manager, and conversion tracking. Planned and executed social media marketing campaigns across multiple platforms. Monitored KPIs including CTR, CPC, CPA, and conversion rate and optimized campaigns based on performance. Completed competitor analysis and developed digital marketing strategies to improve business performance. Planned, launched, managed, and optimized TikTok Ads while tracking CPA, CTR, CPC, and ROAS to improve ROl.

SEO & Paid Media Specialist · Engl ander DigitalApr 2020 – Jun 2022 · 2 yrs 3 mos

Conducted SEO audits and implemented on-page and off-page optimization strategies. Managed Google Ads (Search, Display & Video) and Meta Ads campaigns to drive traffic and lead generation. Performed keyword research using Ahrefs, SEMrush, and Ubersuggest. Implemented GA4, Google Tag Manager, and conversion tracking. Monitored campaign performance using CTR, CPC, CPA, and conversion rate and applied data-driven optimizations. Planned and executed multi-platform social media marketing campaigns. Produced campaign performance reports and performed competitor analysis to strengthen marketing strategy.

Digital Marketing Assistant · Mega MarketingFeb 2019 – Mar 2020 · 1 yr 2 mos

Education

Bachelor of Computer Science · Preston University2030 – 2026
Intermediate (Pre-Engineering) · Jinnah Govt. College2030 – 2026
Matriculation (Computer Science) · Al-Hamra Academy2030 – 2026

Certifications and awards· 6

Google Search Ads Certification2030 – 2026
Google Display Ads Certification2030 – 2026
Google Video Ads Certification2030 – 2026
Display & Video 360 Certification2030 – 2026

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