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I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties. I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.…I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties. I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.

Shelby L. Gamm

Content Creator, Brand Strategist, Marketing Strategist, +4

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I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties. I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.…I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties. I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.

Available to hire

I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties.

I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.

Skills

Adobe Illustrator

Adobe Photoshop

SEO Copywriting

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Digital Content Manager at Lark Hotels

May 1, 2023 - Present

Lead social content strategy for 70+ boutique hotels and corporate handles (@LarkHotels & @BluebirdHotels); developed portfolio-wide partnerships, built influencer programs, and optimized content, SEO, and press liaison. Managed end-to-end campaigns, created portfolio-wide offers for seasonal promotions, and enhanced brand awareness and direct bookings.

Marketing Associate at Sandalwood Management

July 1, 2018 - January 1, 2020

Managed 46 Facebook pages and 1 Instagram account; conducted market research and occupancy analysis; brand redesigns for 40+ properties; digital advertising; created schedules and maintained brand standards; produced print and digital collateral.