Shelby L. Gamm
I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels.
About
I’m a dynamic marketing leader with 8+ years of driving visibility and revenue for boutique and luxury hotels. I specialize in social strategy, brand partnerships, media relations, and content that delivers measurable growth across 70+ properties.
I lead and create content strategies across social channels for high-profile accounts (e.g., FSAustin and CicloATX), replacing third-party agencies and delivering month-over-month growth within months. I’m passionate about storytelling, collaboration, and building scalable content ecosystems that drive direct bookings and brand awareness.
- 5 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Professional Services
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Work experience
Lead social content strategy for 70+ boutique hotels and corporate handles (@LarkHotels & @BluebirdHotels); developed portfolio-wide partnerships, built influencer programs, and optimized content, SEO, and press liaison. Managed end-to-end campaigns, created portfolio-wide offers for seasonal promotions, and enhanced brand awareness and direct bookings.
Managed 46 Facebook pages and 1 Instagram account; conducted market research and occupancy analysis; brand redesigns for 40+ properties; digital advertising; created schedules and maintained brand standards; produced print and digital collateral.
Education
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